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基于居民理性购房意愿的住房需求结构分析——来自江苏省小城市的实证
引用本文:杜静,杨一帆,何川,吕冰.基于居民理性购房意愿的住房需求结构分析——来自江苏省小城市的实证[J].工程管理学报,2018,0(1):142-147.
作者姓名:杜静  杨一帆  何川  吕冰
作者单位:1. 东南大学 土木工程学院建设与房地产系;2. 香港大学 工程学院土木工程系;3. 中国建设银行江苏分行营业部;4. 南京乾景房地产开发有限公司
摘    要:洞察居民的住房需求结构是科学制定住房市场供给政策的前提。不同城市住房市场差异化现象日趋显著,“因城施策”成为住房市场调控的主导原则。为弥补当前对小城市住房市场关注度的不足,将居民理性购房意愿与住房需求类别分析相结合,采用排序多元 Logit 模型刻画居民的购房心理,基于此应用多类别 Logit 模型推测合理的住房市场需求结构,并以江苏省小城市作为实证对象。实证结果可为相关决策部门合理制定住房供给策略提供科学依据

关 键 词:住房需求结构  理性购房意愿  排序多元  Logit  模型  多类别  Logit  模型  江苏省小城市

Analyzing Housing Demand Structure Based on Residents’ RationalWillingness to Pay :An Empirical Study in Small Cities in Jiangsu
DU Jing,YANG Yi-fan,HE Chuan,LV Bing.Analyzing Housing Demand Structure Based on Residents’ RationalWillingness to Pay :An Empirical Study in Small Cities in Jiangsu[J].Journal of Engineering Management,2018,0(1):142-147.
Authors:DU Jing  YANG Yi-fan  HE Chuan  LV Bing
Affiliation:1. School of Civil Engineering,Southeast University;2. Department of Civil Engineering,Faculty ofEngineering,The University of Hong Kong;3. China Construction Bank,Jiangsu Branch;4. Nanjing QianJing Real Estate Development Co.Ltd
Abstract:It is prerequisite to clearly understand the residents’ housing demand structure to make scientific supply policies inhousing market. Since diversities are burgeoning in housing market in different cities,adopting the corresponding policies becomesmore important for housing market regulation. To compensate the insufficient focus on housing market in small cities,this studycombines the residents’ willingness to pay a house and the hierarchy of housing demands. Ordered logit model is employed todescribe the psychological activity of property buyers,followed by a multinomial logit model to calculate the rational structure ofhousing demand. An empirical study in small cities in Jiangsu province is demonstrated. The outcomes are expected to contribute tothe decision making of housing supply strategies for local governments.
Keywords:housing demand structure  rational willingness to pay  ordered logit model  multinomial logit model  small cities inJiangsu
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