构建电子商务专业人才培养新模式

在电子商务飞速发展的环境下,对电子商务专业人才的需求十分迫切。而现实存在的问题是一方面电子商务专业学生很难找到对口的企业和岗位;而另一方面企业也很难招聘到合适的电子商务专业人才。究其原因,不得不对现有的电子商务专业人才培养模式进行探讨和研究。本文在对电子商务专业人才需求进行分析的前提下,提出了我国高职院校在电子商务专业人才培养中存在的问题,并提出重新构建人才培养模式的方案及建议。     

浅议电子商务的投资价值与风险

本文首先介绍了我国电子商务的发展趋势,其次讨论了电子商务行业的投资价值,并分析了电子商务行业面临的几项投资风险,最后提出电子商务目前面临着专业人才缺失的问题,应加大专业人才的培养力度。     

基于职业成长的高职电子商务专业人才培养探索

一方面,企业对电子商务人才求贤若渴,另一方面,电子商务专业被列入2011年高职高专十大红牌警告专业。针对高职院校电子商务专业人才培养现状,结合长三角地区中小企业电子商务实际岗位需求,提出了基于职业成长的高职电子商务专业人才培养思路,并在此基础上完成了专业课程体系构建。     

关于电子商务专业建设的思考

从2000年国家正式开办电子商务专业以来,电子商务专业人才培养已经经历了十个年头。在这十年里面,有成功的经验,也有失败的教训。本文通过对我国电子商务专业人才培养情况的回顾,提出了电子商务专业培养目前存在的主要问题并提供了解决措施。     

高职院校电子商务专业信息化环境下的教学模式探讨

随着经济全球化的纵深发展以及信息技术的日新月异,电子商务专业人才的需求陡增,电子商务专业人才培养被提到重要位置。为适应我国经济发展的需要,利用高职院校电子商务专业独有的优势,促进观念的转变,大力开展电子商务教育已迫在眉睫。文章首先对电子商务专业发展机遇和发展前景加以说明,然后提出高职院校电子商务专业人才培养改革的必要性,再后阐述信息化环境对电子商务教学模式实施的重要性,最后提出信息化环境下教学的实施对电子商务专业教师的要求。     

面向创新创业的电子商务专业人才培养体系探索

本文分析了本科高校电子商务专业人才培养现状,提出了面向创新创业的电子商务专业人才培养体系建设思路,构建了创新创业导向的课程体系设计、实践体系设计以及相应的支撑体系等三个环节。该研究对于提高电子商务专业学生创新创业能力和完善本科专业人才培养体系具有积极作用。     

电子商务模拟软件系统的分析与思考

在电子商务将广为应用的大潮推动下,我国即将形成对电子商务专业人才的巨大需求,而电子商务专业人才的培养一定要同电子商务的发展实践相结合,要具备相应的教学实验的网络环境和适合教学、实验的电子商务模拟系统。本文通过结合实际教学需要从开发背景,系统功能,系统构成,系统设计与实现四方面加以分析,设计并实现了实践教学领域中缺乏的电子商务模拟软件系统。     

高职电子商务专业人才创新创业教育研究

高职电子商务专业人才创新创业教育处于成长阶段,创新创业教育在教育内容设置、教育形式、教育方法以及实践基地建设等诸多方面还存在不少问题。本文旨在客观分析高职电子商务专业人才创新创业教育存在的主要问题,试图对电子商务专业人才创新创业教育进行研究,实现电子商务专业大学生自主创业的目标创造积极条件。     

中职校电子商务技能型人才培养的几点思考

2013年淘宝双十一销售额突破350.19亿,电子商务的发展趋势势不可挡。据有关专家预计,未来的10年,我国的电子商务人才缺口会达到200多万,所以中职校能够顺应时代的需求培养独立创新、技能熟练的应用型人才是中职学校的主要职责。目前,大部分中职学校顺应时代发展的需要,逐渐增设了电子商务专业,以培养电子商务技能型专业人才。但是,电子商务专业开设时间不长,电子商务的课程结构不够完善,电子商务专业人才培养目标过于宽泛,没有针对性,电子商务课程设计欠合理等一系列问题。电子商务专业是一门实践性很强的学科,要培养应用型人才,必须有应用型的课程体系作支撑。基于知识、能力、素质构建应用型电子商务人才培养的课程体系,促进人才培养模式、教学模式的改革,提升电子商务专业人才培养质量,促进学生就业和创业。     

电子商务专业人才培养现状调查分析——以暨南大学为例

文章利用问卷调查的形式,对暨南大学电子商务专业人才培养状况进行了调杏。结果显示：暨南大学电子商务专业人才培养存在目标定位不够明确、专业实习重视不够、个性培养、教学方法以及案例教学方面还有待加强等问题。针对这些问题文章提出了建议,既有利于暨南大学电子商务本科专业进行教学改革实践,同时对全国普通高校电子商务专业的改革也有借鉴作用。     

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.     

我国电子商务信用问题的博弈分析

电子商务因其特殊性,最大的问题是信用。而博弈论对电子商务信用具有较强的解释力,用博弈论原理探讨电子商务信用是一个研究热点。文中介绍了国内电子商务信用问题的博弈分析研究领域的概况,按照B2B、B2C、C2C和团购这4种电子商务模式进行归纳和评述,并根据博弈论原理,给出解决电子商务信用问题的策略。     

Unstructured big data analytics for retrieving e-commerce logistics knowledge

The divergent evolution of e-commerce has complicated its correspondingly logistics management. However, few studies have explored e-commerce logistics business models via big data analytics. Hence, this investigation explores e-commerce logistics business models from unstructured big data. Specifically, this work develops a hybrid content analytical model to scrutinize essential knowledge of e-commerce logistics. The empirical results of the proposed model incorporate theories of resource dependence theory (RDT) and innovation diffusion theory (IDT) to generate logistical strategies. Ten critical themes of e-commerce logistics from topic mining are “Southeast Asia’s e-commerce logistics payments”, “E-commerce order management”, “E-commerce logistics cloud services”, “E-commerce logistics package management”, “Europe e-commerce trends”, “India’s e-commerce logistics”, “E-commerce distribution management”, “Tax policies”, “E-commerce logistics platforms”, and “E-commerce logistics networks”. Moreover, the fundamental rule of “cross-border e-commerce logistics” is uncovered by the association rules model. The proposed hybrid content analytics framework provides a research foundation for e-commerce logistics management. Furthermore, e-commerce logistics can be implemented by vital strategies: “Establish inter-organizational and technical collaboration to create positive operations performance” and “Comprehend law, policy, and cultural differences to customize appropriate technologies of e-commerce logistics”.     

赛教融合下的电子商务专业教学改革分析

中职学校的电子商务专业,旨在培养具备扎实基础理论知识与先进技术的电子商务人才。目前,市场上需要大量的电子商务人才,赛教融合下的中职电子商务专业面临着新的问题,需要创新教学模式,基于赛教融合推进电子商务专业的教学改革,提高电子商务专业人才的培养质量。基于此,文中以赛教融合为着眼点,分析了电子商务专业的教学现状与成因,结合赛教融合分析了电子商务专业的教学改革措施,充分发挥了赛教融合的积极作用,以期打破传统教学模式的限制,向社会输送高质量的电子商务人才。     

基于3G技术的我国移动电子商务应用研究

3G技术作为推进移动电子商务应用的技术之一,对于移动电子商务的发展非常重要。文章通过对3G技术及移动电子商务的概述,针对移动电子商务服务的特点,提出3G技术在移动电子商务中的不同应用,从而使移动电子商务提供的充值服务、移动支付服务及票务服务得到不断的完善。     

P2P电子商务信任评估机制研究

近年电子商务发展迅猛,而点对点（P2P,Peer-to Peer）电子商务更是解决了传统电子商务的服务器瓶颈问题,但信任安全始终是无法绕过的难题。为了研究P2P电子商务中节点间的信任评估,借助模糊理论的知识,提出了一种基于模糊层次分析法的P2P电子商务信任模型。该模型考虑了影响P2P电子商务信任的几个因素,并用模糊层次分析法确定它们对信任度的影响权重,由综合决策计算得到节点的综合信任度。由仿真实例可以看出模型具有较好的抗欺骗能力。     

电子商务安全公平交易系统设计与实现

针对因特网环境下电子商务交易过程存在的安全隐患,设计一套安全的客户对客户进行电子商务（C2C,Customer to Customer）环境下的电子商务交易安全解决方案。该方案首先给出电子商务交易的组成结构;然后分析电子商务交易协议;最后给出电子商务交易流程。该方案可以为注册用户之间进行电子商务交易提供安全、公平的交易环境,保证交易过程中的敏感信息不被泄露、破解或误用。在发生交易纠纷时,能够提供交易全过程中详细、准确信息纪录,为公平的交易仲裁提供支持。     

一种基于深度学习的电子商务满意度评估方法

随着电子商务的崛起,越来越多的消费者选择通过网购来获取所需的商品。消费者评论信息中包含了对商品、物流等电子商务各方面的满意程度,这就使得在线商品评论信息成为研究电子商务满意度的重要参考依据。因此充分分析商品评论中的消费者满意程度,具有巨大的商业价值和社会价值。本文从意见挖掘的角度出发,提出了一种基于深度学习的电子商务满意度评估方法,旨在为消费者进行网购决策时提供一些指导建议。     

Key Dimensions of Inhibitors for the Deployment of Web-Based Business-to-Business Electronic Commerce

There has been a rapid increase in the number of firms undertaking business-to-business (B2B) electronic commerce (e-commerce) initiatives. Although there are various benefits to B2B e-commerce, there are also inhibitors to its deployment. This study empirically investigates the inhibitors for deploying Web-based B2B e-commerce applications in organizations. A field survey of senior IT executives was conducted to examine the key problems that inhibit the deployment of Web-based B2B e-commerce. A comprehensive list of inhibitors was derived from an extensive review of the literature and pretested with senior IT executives. Data from 249 firms were factor analyzed to yield the underlying structural dimensions of inhibitors impacting the deployment of Web-based B2B e-commerce. Univariate$ t$-test and multivariate discriminant analysis were carried out on the resulting ten dimensions to compare B2B (i.e., firms who have deployed B2B) and non-B2B firms (i.e., firms who have not deployed B2B). The results suggest that key inhibitors in B2B deployment are the lack of top management support, unresolved technical issues, the lack of e-commerce strategy, and the difficulties in cost-benefit assessment of e-commerce investments. Implications of the results for researchers and IT/engineering management executives are discussed.     

Enhancing customer value through click-and-mortar e-commerce: implications for geographical market reach and customer type

Firms continue to focus more attention on how to make use of the Internet for commercial purposes. Traditional firms are integrating their existing market channels and their online presence, into what is often called click-and-mortar e-commerce. In this paper we will discuss how click-and-mortar e-commerce generates synergies and customer value, and what implications it has for the type of customers and the geographical market a firm serves. The analysis of eighteen Dutch firms from a variety of industries has the following results. First of all, click-and-mortar e-commerce is used to strengthen relations with existing customers in geographical markets where firms are already active. Secondly, click-and-mortar firms are able to serve relocating customers and re-establish contact with customers who have moved away. Thirdly, click-and-mortar e-commerce can make it easier and less costly to make a purchase within a firm’s existing market, which may have the effect of bringing in new customers in that market. Contrary to the usual expectations for e-commerce, click-and-mortar e-commerce are to a lesser extent used to penetrate new, more distant geographical markets, nationally as well as internationally. The case studies also indicate that the degree of click-and-mortar e-commerce integration influences the way in which firms exploit synergies, as well as the possibilities to target different customers and geographical markets.