Investigating online social media users’ behaviors for social commerce recommendations

Online social media create virtual communities and network platforms that people use to create, share, and exchange opinions, views and experiences. With social networks, social commerce not only relies on commerce, but online social media can also promote the sale of goods or services online. Many online operators have begun to use recommendation systems to analyze customer purchase history and identify individual products that customers may purchase. This enables the company to send product information to consumers to attract their attention. In addition, consumers have a higher purchase rate for recommended products based on consumer data. Based on a survey in Taiwan society, this study uses the questionnaire survey method to collect data on a relational database. This study investigates Taiwan online social media users’ behaviors using data mining methods, including clustering analysis and association rules. Clustering analysis is to investigate possible profiles of users and association rules are to find knowledge patterns and rules of user profiles, online social media usage motivation/preferences and social commerce behavior in order to generate social commerce recommendations in terms of social technology development in the modern society.     

基于战略视角的企业社会责任管理发展研究

本文通过分析社会责任发展不同阶段的社会背景,阐述产生的社会责任战略思想和理论,研究与战略相匹配的管理模式的特点、内容、方式等,明晰社会责任战略管理的发展脉络.     

国际社会责任发展思想脉络研究

本文梳理了社会责任发展的不同阶段,从探讨企业是否有社会责任、责任内容和对象是什么,到标准化对社会责任发展的重大助推作用,阐述了每个阶段的主要发展成果和代表性观点,清晰展示了国际社会责任发展的思想脉络和成效.     

Financial performance, ISO 9000 standard and safe driving practices effects on accident rate in the U.S. motor carrier industry

The question this research address is if voluntary certification with ISO 9000 standards can reduce the number of accidents large trucks have. Certification might have a positive effect depending upon the actions a company takes as a result of being certified, for instance, a company may change driver training and maintenance and how it carries out corrective action. We identified 40 ISO 9002: 1994 certified U.S. trucking companies and compared their safety performance before and after ISO certification. We also compared them to a group of motor carriers that had similar characteristics but were not certified. The safety performance of the certified carriers was significantly better after certification than before, and it also was significantly better than that of non-certified carriers, findings that we believe can be useful to carriers, shippers and regulators who wish to better understand the value of certification.     

What company characteristics are associated with the adoption of social media?

ABSTRACT

In just one decade, social media have moved from being marginal phenomena to having three billion active monthly users globally in 2017. We use a large representative sample to study which company characteristics are associated with the early adoption of social media. Our findings suggest that digital orientation (outside social media), innovativeness, external collaboration in marketing and sales, and orientation towards consumer markets all increase a company’s probability of adopting social media. In addition, larger and younger companies are more likely to be early movers. Overall, business use of social media has only reached its early maturity; thus, it still has plenty of room to grow.     

包装设计与社会责任

包装设计融汇了技术设计与艺术设计的双重因素,对促进现代商业流通与美化日常生活起着不可忽视的作用。本文从包装设计与环境保护,以及道德与赝吕防范之间的关系出发,着重分析并探讨了包装设计中与艺术因素对生产、消费的影响,阐释并强调了包装设计对社会生活的参与意识及共所应担负的社会责任。     

Understanding Infrastructure Resiliency in Chennai,India Using Twitter’s Geotags and Texts: A Preliminary Study

Geotagging is the process of labeling data and information with geographical identification metadata, and text mining refers to the process of deriving information from text through data analytics. Geotagging and text mining are used to mine rich sources of social media data, such as video, website, text, and Quick Response (QR) code. They have been frequently used to model consumer behaviors and market trends. This study uses both techniques to understand the resilience of infrastructure in Chennai, India using data mined from the 2015 flood. This paper presents a conceptual study on the potential use of social media (Twitter in this case) to better understand infrastructure resiliency. Using feature-extraction techniques, the research team extracted Twitter data from tweets generated by the Chennai population during the flood. First, this study shows that these techniques are useful in identifying locations, defects, and failure intensities of infrastructure using the location metadata from geotags, words containing the locations, and the frequencies of tweets from each location. However, more efforts are needed to better utilize the texts generated from the tweets, including a better understanding of the cultural contexts of the words used in the tweets, the contexts of the words used to describe the incidents, and the least frequently used words.     

社会两难中责任感的动态研究及其对亲社会行为的影响

本研究通过公共物品两难的实验范式,探讨了个体因素和情境因素对责任感的影响以及责任感和亲社会行为的关系。结果发现:(1)道德身份中心度高的人在两种行为目的下都比道德身份中心度低的人责任感高;(2)经历他人合作的人在两种行为目的下都比经历他人不合作的人责任感高;(3)启动的效果则是在非经济目的下显著,在经济目的下不显著;(4)道德身份中心度和启动在两种框架下对责任感存在交互作用;道德身份中心度和他人行为则只在经济目的下对责任感存在交互作用;(5)人们在非经济目的下的责任感高要高于在经济目的下的责任感;(6)责任感和亲社会行为的相关显著。本研究显示了责任感不完全是静态的个体变量,而是和具体情境交互影响的。同时,责任感的唤起很可能是个体和情境因素影响亲社会行为的心理机制。     

How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image to both stakeholders and consumers, helping consumers choose high-quality products in the market and social competition. However, the strange marketing phenomena of “salable fake goods” and “unsalable quality goods” shows that no systematic marketing strategies have been identified to date, that enterprises could adopt to effectively promote the recognition of consumers and turn them into a loyal customer group and have a stable market share. Based on customer buying behavior theory, cognitive consistency theory, signal theory, and social identity theory, this study explored the influencing mechanism of quality responsibility on brand loyalty of consumers and the mediating role of corporate reputation and brand identification, using 224 valid questionnaires from 16 communities (residents) in Shanxi and Henan provinces of China tested by SPSS 20.0 and AMOS 25.0. Results show that quality responsibility has a significant positive influence on brand behavior loyalty and brand attitude loyalty, and both corporate emotional reputation and brand identification play mediating roles in the relationship between quality responsibility and brand behavior loyalty, and quality responsibility and brand attitude loyalty. Additionally, corporate cognitive reputation only plays a mediating role in the relationship between quality responsibility and brand behavior loyalty. Obtained conclusions in the study provide references for enterprise managers and government decision-makers in exploring management strategies of expediting future technological development and next-generation upgrades & transformations, improving quality and technology benchmarks, optimizing product quality responsibility system and promoting sustainable social development.