Facebook and Twitter in Crisis Communication: A Comparative Study of Crisis Communication Professionals and Citizens

This mixed‐methods study presents a comparative analysis of the use and perceived usefulness of Facebook and Twitter, among Swedish citizens and crisis communication professionals, as crisis communication tools and information sources. The use and perceived usefulness of Facebook and Twitter are not congruent and consistent between the two different groups, according to the overall study. Communication professionals, for example, report higher levels of perceived usefulness regarding Facebook's potential as a crisis communication tool than do the citizens. Taken together, the results show that researchers (within social media and crisis communication) and crisis managers both need to deal with the fact that social media is not a homogenous phenomenon with a single coherent role in crisis management and communication research and practice.     

Development and validation of a crisis self‐efficacy index

This study develops a crisis self‐efficacy index to provide a tool for crisis communication researchers and practitioners to understand behavioural aspects of crisis response better. Evaluations of public's crisis self‐efficacy using this index inform strategic message development to protect the public and minimize crisis damages by identifying the public/s most in need of self‐efficacy enhancing interventions. The index also provides practitioners a useful longitudinal index to evaluate progress in crisis preparedness programs and track changes in efficacy. A four‐stage survey index development process using structural equation modelling identifies four underlying constructs of crisis self‐efficacy: action, preventive, achievement and uncertainty management.     

“Damned if you do,damned if you don’t”: Media frames of responsibility and accountability in handling a wildfire

Previous research on media framing of wildfire has chiefly been concerned with the nature of wildfire in the context of climate change and with framing effects on policy and public opinion. Empirical studies on media content, hence what is mediated to crisis managers and the public concerning authorities’ and the public's response, seem to be largely missing. This is remarkable, given that the media represent main sources of information that may influence crisis management and shape public opinion. Thus, the aim of this study was to identify key media frames relating to portrayals of public and authority responses during and after a wildfire crisis. The study is based on media articles from two time periods: immediately after the fire and 1 year later. We used a thematic method of analysis (TA), thus an inductive, “bottom‐up” approach. A core frame, Responsibility/accountability is identified, underpinned by two sub‐themes. One sub‐theme relates to the causes of the fire and its escalation, revealing a number of different interrelated blame frames. The second sub‐theme refers to management of the crisis, reflecting both authorities’ and citizens’ responses. The deficiencies of the former are implicitly suggested to have forced citizens to act to compensate for their inadequacy. The main theoretical contribution is the identification of an interrelationship between frames in relation to different groups of individuals responding to a crisis, pointing to a more complex view of framing effects. In addition, results show how media tend to assess crisis management based on idealistic criteria, inevitably making the evaluation negative. This contributes to an understanding of how media blame frames, thus “blame games,” may unfold. Practical implications of these results are discussed.     

Twittering the Little India Riot: Audience responses,information behavior and the use of emotive cues

In crises and disasters, social media not only facilitates mobilization, sharing of critical information, but also enables people to watch and participate as the crisis unfolds. Participation is now much more open to those beyond the immediately affected: the victims, the rescue workers and other stakeholders. This paper reports on a study of tweets collected during and after a rare occurrence of a violent riot in Singapore, illustrating the evolution of crisis responses, emotive cues information seeking and sharing behavior on Twitter over the lifecycle of the riot. Evidence of orientation of responses from the self towards the community as the riot progresses was found, contributing to ongoing research on community building in crises. Emotive cues were most dominant in the first hour of the riot, with various responses fluctuating over the riot's lifecycle. Emotive cues predicted most responses except for tweets that were reasoning about the riot, and also had an effect on informational tweets. Retweets drove most activity, and users also shared information and formed communal dialogue within their own networks. Despite the dominance of negative emotive cues and responses to the crisis, positive tweets – those singing praises and thanking stakeholders – were more likely to be retweeted.     

Activating constructive employee behavioural responses in a crisis: Examining the effects of pre‐crisis reputation and crisis communication strategies on employee voice behaviours

This study explores how organizational management can promote employee voice behaviours, as positive behavioural reactions with constructive ideas, in responding to organizational crisis. Using an experimental study (N = 640) among full‐time employees in the United States, the study found that pre‐crisis internal reputation and crisis communication strategies—accommodative response and stealing thunder—positively and directly affected constructive employee voice behaviours in a crisis situation. Furthermore, the study revealed how post‐crisis internal reputation mediates the influences of pre‐crisis internal reputation and stealing thunder on positive/constructive and negative/destructive employee voice behaviours. The findings of this study contribute to the theoretical development of crisis communication in the internal context of an organization, especially with respect to employee voice behaviours. The study also highlights an important practical implication for crisis managers who can activate and promote positive employee behaviour voices, thereby influencing leadership's strategic decision‐making in an organizational crisis.     

Use of Twitter in the Cameroon Anglophone crisis

ABSTRACT

A growing body of literature shows that social media plays a key role during crises and conflicts. In addition to traditional media, social media are used to mobilise people for a common cause and to communicate vital information. Very little is known about social media use during crises in the sub-Saharan African context. This article presents how Twitter is being used in the ongoing Cameroon Anglophone Crisis by several groups including the government, Anglophone activists, media organisations, and everyday citizens. Using critical theoretical perspectives to examine tweets from 1 September 2016 to 31 December 2018, this article identifies key themes. These include: placement of the crisis in a contested, historical context; debates about naming the crisis; key concepts; depiction of several forms of violence; and potential options for resolution. Social media is being used by the government, Anglophone activists, and non-affiliated people to sway public opinions on the crisis and solicit the attention of local, Diaspora, and broader international communities. Social media use has loosened the grip of governmental control of media messaging and expanded the public narratives available in Cameroon, yet at the time of the writing, this does not appear to have lessened the impact of the crisis.     

Twitter: An Underutilized Potential during Sudden Crises?

The widespread use of Twitter by citizens during sudden crises has convinced communications experts that governments should also actively use Twitter during crises. However, this position seems insufficiently empirically validated. In this article, we want to provide empirical building blocks for an informed approach to the use of Twitter by the government. To this end, we analyze the tweets posted by citizens and governments about the large‐scale fire in Moerdijk (2011), the Netherlands. The results show that by far, most tweets do not contain any new and relevant information for governments and that the tweets posted by governments got buried under an avalanche of citizen tweets. We may conclude that the Moerdijk case does not give rise to advocate a (more) active role of governments on Twitter during sudden crises.     

I am one of them: Examining crisis communication from an intergroup communication approach

This study took an intergroup communication approach and examined how two types of social identities, namely organizational identity and shared ethnic identity with the victim, affect publics’ reactions to a crisis. Data collected via a quasi‐experiment showed that organizational identity affects publics’ reactions, such that internal publics perceive the organization more positively and have less negative word‐of‐mouth intention. Internal publics feel guilty even if they are not personally responsible for the crisis. Publics do not react more negatively when their ethnic ingroup members are accidentally victimized. Organizations should mitigate the internal publics’ anger and guilt and also clarify that the crisis is nonethnicity‐related when the victims happen to be ethnic minorities to avoid any misunderstanding of victims’ ethnic ingroup members.     

Humour as a double‐edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Two single‐factorial experiments were used to examine the double‐edged sword effect of humorously framed crisis response messages on an organization's postcrisis reputation. While experiment 1 was conducted in a crisis situation, experiment 2 examined its effectiveness in the case of a rumour—that is a crisis situation that is not yet confirmed (and thus, it remains uncertain that the events took place). The results indicate that in a crisis situation, humour decreased the perceived sincerity of the organizational response, resulting in higher perceived organizational responsibility for the crisis and hence diminished organizational reputation. However, in the case of a rumour, humour created a more positive organizational reputation through decreased perceived crisis severity, leading to lower perceived organizational responsibility.     

Designing on‐demand education for simultaneous development of domain‐specific and self‐directed learning skills

On‐demand education enables individual learners to choose their learning pathways according to their own learning needs. They must use self‐directed learning (SDL) skills involving self‐assessment and task selection to determine appropriate pathways for learning. Learners who lack these skills must develop them because SDL skills are prerequisite to developing domain‐specific skills. This article describes the design of an on‐demand learning environment developed to enable novices to simultaneously develop their SDL and domain‐specific skills. Learners received advice on their self‐assessments and their selections of subsequent learning tasks. In the domain of system dynamics – a way to model a dynamic system and draw graphs depicting the system's behaviour over time – advice on self‐assessment is provided in a scoring rubric containing relevant performance standards. Advice on task selection indicates all relevant task aspects to be taken into account, including recommendations for suitable learning tasks which meet the individual learner's needs. This article discusses the design of the environment and the learners' perceptions of its usefulness. Most of the times, the learners found the advice appropriate and they followed it in 78% of their task selections.     

‘Breaking’ news: uncovering sense-breaking patterns in social media crisis communication during the 2017 Manchester bombing

ABSTRACT

Individuals, (media-) organisations, and crisis responders who are involved in ad hoc crisis communication steadily deploy social media to contribute to collective sense-making as an endeavour to create meaning in highly uncertain situations. Exerting sense-giving in order to shape others’ conceptions is causally preceded by an initial breakup of existing understanding. This study aims to explore patterns of sense-breaking in social media crisis communication and its impact on collective sense-making and sense-giving. To this end, we conducted a case study of the Manchester bombing in 2017, including a social network analysis of 708,147 Twitter postings and a content analysis of 2006 original tweets. We found individual role types to be initiators of sense-breaking in early crisis stages when uncertainty is at its height. Exerting successive sense-giving becomes more challenging if the collective sense-making has progressed along with the sequence of events. This understanding aims to encourage emergency management organisations to move their sense-giving actions closer to the point in time when sense-breaking occurs.     

Build community before the storm: The National Weather Service's social media engagement

The current study examines crisis communication on social media by observing how twelve National Weather Service (NWS) offices use Twitter to facilitate engagement with stakeholders during threat and nonthreat periods. Using content analytic methods, we examine message features related to content and structure during a 3‐month period in spring 2016. We conduct chi‐square analyses to determine how the prevalence of these features varies by time. Results indicate that NWS offices use Twitter for ongoing engagement communication through both the content and structure of their messages, where community building and action‐orientated messages are primarily used during nonthreat periods. When fair weather changes and storms approach, the offices shift to the communication of risk. Our findings underscore the need to examine organizational communication practices in a manner that recognizes the distinctions between long‐term engagement goals and short‐term goals related to the mission of the organization.     

Communication‐mediated psychological mechanisms of Chinese publics’ post‐crisis corporate associations and government associations

Through an online national survey in China, the study empirically examines the serial mediation effects of active communication behaviour and post‐crisis corporate associations in the relationships between initial crisis perceptions of problem, constraint, and involvement recognitions and government associations. The study suggested that higher problem and involvement recognitions were positively associated with more active communication behaviour in crisis, and such active communication behaviour was in turn positively associated with more favourable post‐crisis corporate associations. The findings also revealed connections between post‐crisis corporate associations and government associations, suggesting publics’ psychological associations of the company in crisis were extended to government associations in China.     

How people respond to military crisis: Exploring the role of military affiliation,gender and political ideology

The current research analyses people's trust in the military during military crisis. Also, this research explores whether the three demographic factors that were known to influence people's perceptions of the military (i.e. military identity, gender and political affiliation) played roles in military crisis. The results indicated that, compared to pre‐crisis situation, both civilian and military publics showed lower scores on their trust in the military after a military crisis than before. Also, the three factors were identified as the indicators of military crisis responsibility. Theoretical and practical implications of the findings are discussed.     

Narcissism and Effective Crisis Management: A Review of Potential Problems and Pitfalls

In the event of a crisis, effective leadership by senior officials plays a significant role in an organization's attempt to return to a state of normal operation. Effectiveness, however, can be hampered by a leader's behaviour and attitude towards colleagues, and other employees within the organization. This paper explores how narcissism and narcissistic leaders may affect crisis management within an organization. Using the literature from the American Psychiatric Association, crisis management, and leadership, this paper explores how personality disorders associated with narcissism may affect the pre‐crisis, crisis, and post‐crisis stages of crisis management. The paper concludes by offering suggestions on how to handle narcissistic leaders within an organization, and areas for future research.     

Disaster Warnings in Your Pocket: How Audiences Interpret Mobile Alerts for an Unfamiliar Hazard

This study investigates how people interpret Wireless Emergency Alerts (WEAs) and Twitter‐length messages (‘tweets’) delivered over mobile devices for an unfamiliar hazard. Specifically, through four (N = 31) focus groups and 31 think‐out‐loud interviews, participants’ understanding of, belief in and personalisation of WEAs and tweets were assessed for a mock improvised nuclear device detonation in a major U.S. metropolitan area. While participants offered a wide variety of interpretations, WEAs and tweets were often deemed confusing, difficult to believe and impersonal. Participants also consistently found WEAs and tweets to be fear inducing and uninformative. The findings compel improvements in the way that WEAs and tweets are currently written, as well as indicate future directions for applied risk and crisis communication theory development.     

Crisis Communications Management on the Web: How Internet‐Based Technologies are Changing the Way Public Relations Professionals Handle Business Crises

This article analyses how Internet‐based technologies can help companies to: monitor their business environment online in search of potentially conflictive issues that need to be managed (issues management); to prepare a crisis communications plan that considers the Internet side of today's business landscape (crisis communications planning); to respond adequately to crises should they arise by using all available online tools (crisis response); and to establish appropriate Internet‐based actions once the crisis dies down (post‐crisis). The article also questions whether the traditional one‐way corporate approach and tone is still suitable in the new, more participative, online business environment, or whether companies should use a different tone, language, and attitude when engaging with their audiences on the Internet in a crisis situation.     

Managing crisis in a university setting: The challenge of alignment

This paper explores the unique challenges of university leadership when planning and aligning communications and activities before, during, and after crises. We examined the three stages of a crisis and the unpredictable nature of large‐scale crises, including natural or man‐made disasters, that threaten people and structures. Compiled data exposed the frequency and complexity of critical events emphasizing the urgent need for attention and action. Case studies informed primarily by the literature, and a personal interview with a crisis strategist, detail specific alignment challenges and recommend a holistic crisis management system for university leadership to implement that addresses planning, response, and recovery. Consequences of misalignment include loss of message control, rumourmongering, prolonged disruption of operations, and the likelihood of reputational damage.     

The utilization of e‐government services: citizen trust,innovation and acceptance factors*

Abstract. Electronic government, or e‐government, increases the convenience and accessibility of government services and information to citizens. Despite the benefits of e‐government – increased government accountability to citizens, greater public access to information and a more efficient, cost‐effective government – the success and acceptance of e‐government initiatives, such as online voting and licence renewal, are contingent upon citizens’ willingness to adopt this innovation. In order to develop ‘citizen‐centred’ e‐government services that provide participants with accessible, relevant information and quality services that are more expedient than traditional ‘brick and mortar’ transactions, government agencies must first understand the factors that influence citizen adoption of this innovation. This study integrates constructs from the Technology Acceptance Model, Diffusions of Innovation theory and web trust models to form a parsimonious yet comprehensive model of factors that influence citizen adoption of e‐government initiatives. The study was conducted by surveying a broad diversity of citizens at a community event. The findings indicate that perceived ease of use, compatibility and trustworthiness are significant predictors of citizens’ intention to use an e‐government service. Implications of this study for research and practice are presented.     

Crisis Politics in Authoritarian Regimes: How Crises Catalyse Changes under the State–Society Interactive Framework

Most studies and research on crisis management and government crises focus on nations that are advanced and democratic. Through the institutionalized mechanism of voting, the public can respond to a government's handling of a crisis without destabilizing the democratic system of government. However, the consequences of crises, particularly governance crises, in authoritarian regimes have not been adequately addressed. Drawing upon different frameworks in the field, this paper proposes a heuristic crisis development ladder and a state–society interactive framework more relevant for studying crisis management in authoritarian nations such as China. By focusing on the catalytic effect of crisis that accelerates reforms and changes, this paper argues that critical crises are politically powerful and decisive in authoritarian systems, especially in the context of an increasingly proactive civil society. This paper illustrates the crisis provoking politics that influences decision‐making under non‐democratic rule.