A model for consumer knowledge contribution behavior: the roles of host firm management practices,technology effectiveness,and social capital

This study examines the effects of host firm management practices, social capital, and technological factors on consumer knowledge contribution behavior. Results from 403 respondents in a large firm-hosted virtual community showed that two host firm practices, promoting interaction and organizing offline activities, have positive effects on knowledge contribution behavior through the mediating role of social capital, while the practice of providing incentives has a negative effect. In addition, the impacts of social interaction ties and shared language on knowledge contribution behavior are stronger when the perceived effectiveness of the reputation system is high. The perceived effectiveness of media richness moderates the relationship between trust and knowledge contribution behavior by strengthening the relationship when the perceived effectiveness of media richness is high. Our study suggests that host firms can play an important role in promoting knowledge contributions in virtual communities; and they need to understand the consequences of different management practices, hence able to actively influence and encourage knowledge contribution in virtual communities.     

The social side of gaming: How playing online computer games creates online and offline social support

Online gaming has gained millions of users around the globe, which have been shown to virtually connect, to befriend, and to accumulate online social capital. Today, as online gaming has become a major leisure time activity, it seems worthwhile asking for the underlying factors of online social capital acquisition and whether online social capital increases offline social support. In the present study, we proposed that the online game players’ physical and social proximity as well as their mutual familiarity influence bridging and bonding social capital. Physical proximity was predicted to positively influence bonding social capital online. Social proximity and familiarity were hypothesized to foster both online bridging and bonding social capital. Additionally, we hypothesized that both social capital dimensions are positively related to offline social support. The hypotheses were tested with regard to members of e-sports clans. In an online survey, participants (N = 811) were recruited via the online portal of the Electronic Sports League (ESL) in several countries. The data confirmed all hypotheses, with the path model exhibiting an excellent fit. The results complement existing research by showing that online gaming may result in strong social ties, if gamers engage in online activities that continue beyond the game and extend these with offline activities.     

The effects of collective MMORPG (Massively Multiplayer Online Role-Playing Games) play on gamers’ online and offline social capital

This study examines the impact of collective MMORPG play on gamers’ social capital in both the virtual world and the real world. Collective MMORPG play is conceptualized as the frequency of joint gaming actions and gamers’ assessment of the experience in MMORPG guilds and groups. Social capital at the individual level refers to the resources and support provided by bonding and bridging social networks; collective-level social capital refers to people’s civic engagement. A two-wave online survey was conducted to collect data from 232 Chinese MMORPG players.Two structural equation models were developed to test whether collective play influences offline social capital via the mediation of online social capital; the results did not demonstrate the existence of mediation effects. Specifically, collective play positively influences gamers’ online bonding social capital, online bridging social capital and online civic engagement. The effect of collective play on offline bonding and bridging social capital is not significant; the effect of online bonding/bridging social capital on offline bonding/bridging social capital is not significant either. The study finds a significantly positive impact of collective play on offline civic engagement. The effect of online civic engagement on offline civic engagement is not significant. In contrast with collective play, the time of gaming is found to negatively influence online and offline social capital.This study contributes to the knowledge of social capital because it tests the effects of new media on online and offline social capital in the Chinese culture. In addition, this study provides empirical evidence for the positive effects of online games and highlights the social experience in MMORPG play and how it influences gamers’ social networks and collective participation.     

Consumer behavior in online game communities: A motivational factor perspective

The concept of online communities has been used to improve customers’ loyalty in recent years. While studies on transaction community such as online auction have received more attention in the literature, entertainment community such as online game has seldom been addressed. This study applies the theory of reasoned action (TRA) and modifies the technology acceptance model (TAM) to propose a research model. An empirical study involving 356 subjects was conducted to test this model. The results indicate that customer loyalty is influenced by perceived enjoyment, social norms and preference. Perceived cohesion has an indirect impact on loyalty. In addition, the finding’s practical implication suggests that community managers must overcome the problems users encounter, including suffering from an unstable system, malicious players and grief players.     

Becoming Friends in Online Brand Communities: Evidence From China

With the aid of information technology, consumers have increasingly engaged in social interaction in online brand communities. How can these strangers make friends online? Drawing on embeddedness theory and media richness theory, we examine the antecedents and intermediate mechanisms of online friendship. We theorize that online brand community interactivity aided by instant messaging technology is the main driving force of online friendship, whereas social presence and a sense of yuan (a Chinese concept describing predetermined relations) mediate online friendship development. Online friendship in turn enhances consumer online brand community commitment. We test our conceptual model with a sample of consumers from Chinese online sporting goods forums. The results support our hypotheses and inform online brand community research and practice.     

Loafing in the digital age: The role of computer mediated communication in the relation between perceived loafing and group affective outcomes

Virtual work has become an increasingly central practice for the organization of the 21st century. While effective virtual workgroups can create synergies that boost innovation and performance, ineffective workgroups become a great burden for organizations. Empirical research has shown that some negative behaviors, such as social loafing, negatively influence a group’s affective outcomes, in both collocated (face-to-face) and virtual workgroups. In this study, we explore if working through low fidelity computer mediated communication (CMC) increases the negative impact of perceived loafing over cohesion and work satisfaction. On this rationale, we conducted a laboratory study with 44 groups of four members each, who worked on a project in four sessions over a one-month period, in either face-to-face or low fidelity CMC conditions. Results show that the communication media condition moderates the effect of perceived loafing in the expected direction, meaning that, in the low fidelity CMC condition perceived loafing had an increased negative effect on group cohesion and satisfaction with the work process and its results.     

Predictors of mobilizing online coping versus offline coping resources after negative life events

This exploratory study drew upon the social compensation/social enhancement hypotheses and weak tie network theory to predict what kind of people supplement offline coping resources with online coping resources more than others. Using a large, representative survey the authors found that low self-esteem, lonely, and socially isolated individuals add more online resources to their mix of preferred coping strategies than their counterparts. These groups benefit from the fact that online coping resources are not as strongly entangled with online social ties as are offline coping resources with offline ties, and from the fact that online coping resources can sometimes be mobilized without any social interactions. In contrast to offline coping, the researchers also found that men mobilize more online coping resources than women. The authors discuss the implications of these findings in terms of the social compensation hypothesis and online weak tie networks.     

Visualization of agreement and discussion processes during computer-supported collaborative learning

This study examined the effects of the shared space (SS) on students’ behaviors in a computer-supported collaborative learning (CSCL) environment. The SS visualizes discussion and agreement during online discussions. It was hypothesized the SS would increase the media richness of the CSCL-environment, would stimulate critical and exploratory group-norms, would lead to more positive perceptions of online collaboration, and would have an impact on students’ collaborative activities. In total, 59 students working in 20 groups had access to the SS visualization, while 58 students working in 20 groups did not. The results show that students with access to the SS visualization: (a) perceived higher media richness; (b) had a more exploratory group-norm perception; (b) perceived more positive group behavior; (c) perceived their group’s task strategies to be more effective; (d) engaged in different collaborative activities and (e) performed better on one part of the group task. These results demonstrate the potential benefits of visualizing agreement and discussion during CSCL.     

Beyond Leaders and Followers: Understanding Participation Dynamics in Event-Based Social Networks

ABSTRACT

Understanding user behaviors and social relations in social media has been an important topic in Human-Computer Interaction research. In this paper, we look at an emerging form of social media, Event-based Social Networks (EBSNs), which support a special type of hybrid community where people are connected online to organize themselves for offline gatherings. EBSN users are labeled as either organizers or members on existing platforms, and their behavioral and relationship patterns in offline events have not been described systematically. To understand participation dynamics in EBSNs, we present an interview study with 12 Meetup users and categorize a variety of social roles beyond organizers and members. We identify that different types of organizers, classical leaders and delegated leaders, have different relationship patterns with various types of members, including active contributors, active followers, newcomers and occasional visitors. By comparing these roles with purely offline or online communities, we discuss how participation dynamics in EBSNs reflect the intertwined impacts of hybrid community and implications of our findings for technology designs.     

Conflict and identity shape shifting in an online financial community

Abstract.  This paper challenges traditional explorations of online communities that have relied upon assumptions of trust and social cohesion. In the analysis presented here, conflict becomes more than just dysfunctional communication and provides an alternative set of unifying principles and rationales for understanding social interaction and identity shape shifting within an online community. A model is advanced that describes the systematic techniques of hostility and aggression in technologically enabled communities that take the form of contemporary tribalism. It is argued that this tribe-like conflict embodies important rituals essential for maintaining and defining the contradictory social roles sometimes found in online environments. This research offers a critical interpretive perspective that focuses on the link between identity shape shifting behaviours and the power relations within an online financial community. The analysis reveals how conflict between positions of power can help to align the values and ideals of an online community. With this study we seek to motivate a re-examination of the design and governance of online communities.     

Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective

With the current trend of co-creation, companies and consumers increasingly take advantage of online co-creation communities to share and exchange product-related information. In response to the knowledge exchange and collaborative nature of online co-creation, we advance the theoretical understanding of consumer co-creation by considering it as mutual effects and interactions with other consumers. Based on social capital theory, we developed a research model to examine the factors influencing the popularity of customer-generated content using objective data collected from the MIUI online co-creation community in China. A key result of this study is that social networks ties among consumers enable the norm of reciprocity and shared language, which, in turn, influence the popularity of customer-generated content. Theoretical and practical implications are discussed.     

Why would online gamers share their innovation-conducive knowledge in the online game user community? Integrating individual motivations and social capital perspectives

The user community has been an important external source of a firm’s product or service innovation. Users’ innovation-conducive knowledge sharing enables the community to work as a vital source of innovation. But, traditional economic theories of innovation seem to provide few explanations about why such knowledge sharing takes place for free in the user community. Therefore, this study investigates what drives community users to freely share their innovation-conducive knowledge, using the theory of planned behavior. Based on an empirical analysis of the data from 1244 members of a South Korean online game user community, it reveals that intrinsic motivation, shared goals, and social trust are salient factors in promoting users’ innovation-conducive knowledge sharing. Extrinsic motivation and social tie, however, were found to affect such sharing adversely, contingent upon whether a user is an innovator or a non-innovator. The study illustrates how social capital, in addition to individual motivations, forms and influences users’ innovation-conducive knowledge sharing in the online gaming context.     

The way we share and learn: An exploratory study of the self-regulatory mechanisms in the professional online learning community

Self-regulation involves a triadic interplay among personal beliefs, individual behavior, and environment that both proactively and reactively influences one’s adjustment of efforts, courses of action, and attainment of goals to reach the anticipated outcomes. In this study, we propose and validate a self-regulation model that explores the effects of social capital and social cognitive factors on knowledge-sharing behavior. The results demonstrate that members of an online knowledge communities regulate his or her internal motivation, external demands, interpersonal relationships, help-seeking strategies, as well as confidence of capability in utilizing social resources and performing knowledge sharing task. Through a stronger sense of community, emotional attachment and empathic concern about others’ needs, members develop a high level of professional competence to collaborate with others and adequate efficacious beliefs to emotionally and instrumentally help others. The implications to both research and practice are discussed to enhance the understanding and effectiveness of self-regulation in the realm of knowledge management.     

Social Media Use for News and Individuals' Social Capital,Civic Engagement and Political Participation

Recently, scholars tested how digital media use for informational purposes similarly contributes to foster democratic processes and the creation of social capital. Nevertheless, in the context of today's socially‐networked‐society and the rise of social media applications (i.e., Facebook) new perspectives need to be considered. Based on U.S. national data, results show that after controlling for demographic variables, traditional media use offline and online, political constructs (knowledge and efficacy), and frequency and size of political discussion networks, seeking information via social network sites is a positive and significant predictor of people's social capital and civic and political participatory behaviors, online and offline.     

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

The current study reconceptualized self-construal as a social cognitive indicator of self-observation that individuals employ for developing and maintaining social relationship with others. From the social cognitive perspective, this study investigated how consumers’ self-construal can affect consumers’ electronic word of mouth (eWOM) behavior through two cognitive factors (online community engagement self-efficacy and social outcome expectations) in the context of a social networking site. This study conducted an online experiment that directed 160 participants to visit a newly created online community. The results demonstrated that consumers’ relational view became salient when the consumers’ self-construal was primed to be interdependent rather than independent. Further, the results showed that such interdependent self-construal positively influenced consumers’ eWOM behavioral intentions through their community engagement self-efficacy and their social outcome expectations.     

Virtual communities in schools as tools to promote social capital with high schools students

The general aim of this study was to test the hypothesis that students belonging to a school online community would show higher levels of both offline bridging and bonding social capital than a control group of students, not using the online community. We further hypothesized that the more students used the online community the higher their level of their offline bonding and bridging social capital. Participants were 264 high school boys and girls, 126, (62 males and 64 females) who had joined the community online Spallanzani shout and 138, (62 males and 76 females) who did not. ANOVAs analysis showed that levels of bridging and bonding social capitals were significantly higher for members. Instead intensity of use was significantly related only to bridging but not to bonding social capital. Implications of the findings and directions for future research are discussed.     

Trust transference in brick and click retailers: An investigation of the before-online-visit phase

We examined the formation of online trust encountered by potential customers of a brick and click retailer before they visit its online website; this phase of the purchasing experience has been under-investigated in trust literature. Since a brick and click retailer is eager to attract offline customers to its website based on trust in the brick and mortar stores, our exploratory study investigated, (1) Can customers’ offline trust in a retailer affect their online trust (in the website operations of the retailer)?; (2) What other factors might be influential on online trust? A social relations and networks perspective was adopted to explain customers’ online trust formation during the before-online-visit phase. Findings from a sample of 246 offline customers who had never visited a supermarket's website revealed that word-of-mouth, offline trust, and expected sanctioning power were significant in forming online trust. Furthermore, findings showed that word-of-mouth was more influential than offline trust based on a customers’ personal experience with the supermarket's physical stores. This provided empirical evidence on how and why some pure online retailers outperformed brick and click retailers.     

Understanding User Satisfaction With Instant Messaging: An Empirical Survey Study

The current article examines user satisfaction with instant messaging in building and maintaining social relationships with friends, family members, and others. The research model integrates motivation theory with media capacity theories to explain how the attributes of media capacity (e.g., social presence and media richness) and users' intrinsic and extrinsic motivations toward using instant messaging influence user satisfaction. Data were collected from a sample of 247 Chinese university students via an online survey. The results suggest that perceived enjoyment, perceived social presence, and perceived usefulness are key to user satisfaction. Perceived social presence and perceived media richness are positively associated with perceived enjoyment. It was also found that perceived enjoyment, perceived social presence, and perceived media richness have significant effects on perceived usefulness. Of interest, perceived enjoyment and perceived social presence have stronger effects on user satisfaction than perceived usefulness.     

Investigating recognition-based performance in an open content community: A social capital perspective

As the open source movement grows, it becomes important to understand the dynamics that affect the motivation of participants who contribute their time freely to such projects. One important motivation that has been identified is the desire for formal recognition in the open source community. We investigated the impact of social capital in participants’ social networks on their recognition-based performance; i.e., the formal status they are accorded in the community. We used a sample of 465 active participants in the Wikipedia open content encyclopedia community to investigate the effects of two types of social capital and found that network closure, measured by direct and indirect ties, had a significant positive effect on increasing participants’ recognition-based performance. Structural holes had mixed effects on participants’ status, but were generally a source of social capital.     

Civil Society in Times of Crisis: Understanding Collective Action Dynamics in Digitally‐Enabled Volunteer Networks

Social media play an important role in political mobilization. Voluntary engagement can especially benefit from new opportunities for organizing collective action. Although research has explored the use of Twitter by decentralized individuals for this, there has been little emphasis on its use for community engagement and the provision of public goods. Even less is known about its role in the emergence and offline expansion of spontaneous self‐organized solidarity initiatives. This paper investigates how networked communication facilitates self‐organization and the development of ties in a network of volunteers in Greece. To examine whether initiative‐specific community feelings that can transcend online‐offlsine divides evolve in such hybrid networks, the analysis is complemented with individual‐level data drawn from a survey with the initiative's volunteers.