Personalized Tag Recommendation Using Social Influence

Tag recommendation encourages users to add more tags in bridging the semantic gap between human concept and the features of media object,which provides a feasible solution for content-based multimedia information retrieval.In this paper,we study personalized tag recommendation in a popular online photo sharing site - Flickr.Social relationship information of users is collected to generate an online social network.From the perspective of network topology,we propose node topological potential to characterize user’s social influence.With this metric,we distinguish different social relations between users and find out those who really have influence on the target users.Tag recommendations are based on tagging history and the latent personalized preference learned from those who have most influence in user’s social network.We evaluate our method on large scale real-world data.The experimental results demonstrate that our method can outperform the non-personalized global co-occurrence method and other two state-of-the-art personalized approaches using social networks.We also analyze the further usage of our approach for the cold-start problem of tag recommendation.     

Learning from context: A mutual reinforcement model for Chinese microblog opinion retrieval

This study addresses the problem of Chinese microblog opinion retrieval, which aims to retrieve opinionated Chinese microblog posts relevant to a target specified by a user query. Existing studies have shown that lexicon-based approaches employed online public sentiment resources to rank sentimentwords relying on the document features. However, this approach could not be effectively applied to microblogs that have typical user-generated content with valuable contextual information: “user–user” interpersonal interactions and “user–post/comment” intrapersonal interactions. This contextual information is very helpful in estimating the strength of sentiment words more accurately. In this study, we integrate the social contextual relationships among users, posts/comments, and sentiment words into a mutual reinforcement model and propose a unified three-layer heterogeneous graph, on which a random walk sentiment word weighting algorithm is presented to measure the strength of opinion of the sentiment words. Furthermore, the weights of sentiment words are incorporated into a lexicon-based model for Chinese microblog opinion retrieval. Comparative experiments are conducted on a Chinese microblog corpus, and the results show that our proposed mutual reinforcement model achieves significant improvement over previous methods.     

基于超图随机游走标签扩充的微博推荐方法

向微博用户推荐对其有价值和感兴趣的内容,是改善用户体验的重要途径.通过分析微博特点以及现有微博推荐算法的缺陷,利用标签信息表征用户兴趣,提出一种结合标签扩充与标签概率相关性的微博推荐方法.首先,考虑到大部分微博用户未给自己添加任何标签或添加标签过少,视用户发布微博为超边,微博中的词视为超点来构建超图,并以一定的加权策略对超边和超点进行加权,通过在超图上随机游走,得到一定数量的关键词,对微博用户标签进行扩充;然后,采用相关性标签权重加权方案构建用户-标签矩阵,利用标签之间的概率相关性,构造标签相似性矩阵,对用户-标签矩阵进行更新,使该矩阵既包含用户兴趣信息,又包含标签与标签之间的关系.以新浪微博公开API抓取的微博信息作为实验数据进行了一系列的实验和分析,结果表明,该推荐算法具有较好的效果.     

基于用户扩展兴趣的微博推荐方法

为解决微博用户兴趣提取不准确的问题,提出一种基于用户扩展兴趣的微博推荐方法。该方法将用户个体兴趣与关联兴趣结合为用户扩展兴趣进行微博推荐。其中,用户个体兴趣从用户标签、发布微博及交互微博中提取;用户关联兴趣通过用户与其关注用户间的关注关系强度、交互频繁程度和个体兴趣相似度获取。最后,计算用户扩展兴趣与待推荐微博的相似度,对相似度降序排列产生推荐列表。实验结果表明,新方法较传统方法更具有效性和准确性。     

基于社交用户标签的混合top-N推荐方法

针对协同过滤方法的冷启动问题,提出一种将社交用户标签与协同过滤相结合的混合top-N推荐方法。通过社交用户关系获得可信用户集,然后根据个性化标签采用结构上下文相似性算法(SimRank)计算社交用户相似近邻集并进行预测推荐,最后结合传统协同过滤方法进行推荐。实验结果表明,该方法能够提高在一般数据集及冷启动用户数据集下的推荐精度。     

一种优化标签的矩阵分解推荐算法

个性化推荐研究中,垃圾标签不仅会导致数据稀疏性问题,同时影响推荐的实时性和精确性。因此提出一种优化标签的矩阵分解推荐算法OTMFR,该算法分为两个阶段：首先优化标签,在建立三部网络图的基础上提出一种标签排序算法,利用互增强的关系得到关于标签流行度的排序,去除排序靠后的垃圾标签;然后在此基础上利用用户和资源对标签的偏好信息构建用户-资源偏好矩阵,并从矩阵分解的角度为用户产生推荐。在Delicious数据集上的实验结果表明,该算法在推荐精准度上有较为明显的效果。     

结合信任度与社会网络关系分析的微博推荐方法研究

随着微博网络的盛行,越来越多的微博信息困扰用户无法快速定位自己感兴趣的博文。为了解决微博信息过载问题,信息过滤、推荐和搜索等技术被应用于微博研究中。该文提出了一个综合信任模型、社会网络关系分析的综合推荐模型,应用LDA主题模型及矩阵分解技术推断微博的主题分布和用户的兴趣取向,实现微博的个性化推荐。通过实验验证,该方法能十分有效地解决个性化博文推荐问题。     

一种解决新项目冷启动问题的推荐算法

推荐系统作为缓解信息过载问题的有效方法之一,在社交媒体中的作用日趋重要.但是,新项目冷启动和新用户冷启动问题是推荐技术面临的难题.为了解决新项目冷启动问题,提出了用户时间权重信息概念,该定义考虑到了用户评价时间与项目发布时间的时间间隔,根据用户时间权重值的大小,可以判断该用户是积极用户还是消极用户,以及用户对新项目的偏爱程度;利用三分图的形式来描述用户-项目-标签、用户-项目-属性之间的关系.在充分考虑用户、标签、项目属性、时间等信息基础上,获得个性化的预测评分值公式,提出了推荐算法.实验结果表明:所提出的方法能够实现满足不同用户、不同偏好的个性化推荐,在为用户推荐到合适项目的同时还能带来惊喜.比较实验说明,所提出的方法推荐准确度高,推荐新颖度高.交叉验证实验结果表明:该方法在解决推荐算法中的新项目冷启动问题上,无论是在推荐的准确度还是推荐项目的新颖度上都是有效的.     

Professional or interactive: CEOs’ image strategies in the microblogging context

Microblogging platforms are gaining popularity among corporations and their top management in recent years. Although microblogging services like Twitter and Sina Weibo are now prevalently used for managing CEOs’ images and public relations, few studies have examined the effects of these practices on the loyalty of target audiences. This study examined the effect of CEO image strategy on follower loyalty in the microblogging context. Based on the self-presentation theory, four types of CEO image strategies were identified, namely the Expert, Friend, Textbook, and Daybook strategies. These categories were identified based on the levels of interactivity and professionalism of the CEOs on their microblogs. An online survey was used to collect data from microblog users, that is, the CEOs’ followers. The results showed that CEO image strategy influences follower loyalty in the microblogging context and that Chinese microblog users are fondest of CEOs who present themselves as experts rather than as friends (H1). The results also showed that usage orientation moderates the effect of CEO image on follower loyalty (H2) and that goal orientation positively influences CEOs with a highly professional image.     

个性化微博推荐算法

微博不同于传统的社会网络和电子商务网站,存在用户活跃程度低,微博数据稀疏和用户兴趣动态变化等特点,将传统推荐算法应用于微博推荐时,效果并不理想。提出了一种基于贝叶斯个性化排序的微博推荐算法,对用户进行个性化微博推荐。该基于贝叶斯个性化排序的微博推荐算法,以微博对的形式提取微博系统中的隐式信息,对这些微博对进行学习,从而得到用户对不同微博的兴趣值。根据每条微博发出的时间,估计每条微博对的可信度。发出时间越接近的微博对,它的可信度就越高,并且对用户的兴趣值影响就越大。在新浪微博的真实数据上进行实验和评测,结果表明该基于贝叶斯个性化排序的微博推荐算法相比于对比算法,在进行微博推荐时有更好的效果。     

基于RBLDA模型和交互关系的微博标签推荐算法

随着互联网技术的发展, 个性化标签推荐系统在海量信息或资源过滤中起着重要的角色. 在新浪微博平台中, 用户可以自主的给自己添加标签来表明自己的兴趣爱好. 同时, 用户也可以通过标签来搜索与自己兴趣爱好相似的用户. 针对新浪微博中大部分用户没有添加标签或添加标签数目较少的问题, 提出了一种基于RBLDA模型和交互关系的微博标签推荐算法, 它首先利用RBLDA模型来产生用户的初始标签列表, 然后再结合用户的交互关系而形成的交互图来预测用户标签的算法. 通过在新浪微博真实数据集上的实验发现, 该方案与传统的标签推荐算法相比, 取得了良好的实验效果.     

Phrase-based hashtag recommendation for microblog posts

In microblogs, authors use hashtags to mark keywords or topics. These manually labeled tags can be used to benefit various live social media applications (e.g., microblog retrieval, classification). However, because only a small portion of microblogs contain hashtags, recommending hashtags for use in microblogs are a worthwhile exercise. In addition, human inference often relies on the intrinsic grouping of words into phrases. However, existing work uses only unigrams to model corpora. In this work, we propose a novel phrase-based topical translation model to address this problem. We use the bag-of-phrases model to better capture the underlying topics of posted microblogs. We regard the phrases and hashtags in a microblog as two different languages that are talking about the same thing. Thus, the hashtag recommendation task can be viewed as a translation process from phrases to hashtags. To handle the topical information of microblogs, the proposed model regards translation probability as being topic specific. We test the methods on data collected from realworld microblogging services. The results demonstrate that the proposed method outperforms state-of-the-art methods that use the unigram model.     

集成社会化标签和用户背景信息的协同过滤推荐方法

针对传统的协同推荐算法存在数据稀疏和推荐精度低的问题,提出了一种集成社会化标签和用户背景信息的协同过滤(CF)推荐方法。首先,分别计算基于社会化标签和用户背景信息的用户间的相似度;然后,基于用户评分计算用户间的相似度;最后,集成上述3种相似性度量产生用户间综合相似度,并对目标用户进行项目推荐。实验结果表明,与传统的协同过滤推荐算法相比,所提方法在正常数据集和冷启动数据集下的平均绝对误差(MAE)平均降低了16%和22.6%。该方法不仅能有效地提高推荐算法的精度,而且能较好地解决数据稀疏和冷启动的问题。     

基于传播树的微博推荐模型

针对目前微博推荐模型未考虑传播特征的问题,提出一种基于传播树的微博推荐模型。首先利用树结构对微博传播特征进行表示,由内容、时间和用户三方面特征构成树的节点,以微博的转发和评论关系作为树的边;然后基于节点间关联关系和层次关系分别计算待评估微博传播树与目标用户每棵微博传播树的传播路径相似度和传播层相似度,以此量化两棵传播树间的结构相似度;最后根据相似度大小对所有待评估微博进行排序,生成推荐列表,实现微博推荐。实验结果表明,与未考虑传播特征的微博推荐模型相比,该模型在准确率、召回率和F1值上分别提升13.0%、9.6%和10.7%,合理利用微博传播特征可以提升推荐结果的可靠性,增强用户体验感。     

Question microblog identification and answer recommendation

Consulting through message-updating in social network is regarded as a popular way of information seeking. However, most questions cannot receive answers or suggestions timely, and some questions even fail to get replies. Thus, identifying microblogs that contain questions (we call them “question microblog”) and recommending answers automatically are meaningful. We divide this problem into two submodules: question identification and answer recommendation. To the best of our knowledge, few attempts have been made to identify questions in microblogs due to standard features such as 5W1H (How, What, Where, When, Who, Why) are likely to be absent. The following challenging problem is how to provide users a relevant, credible, diversified and personalized answer after a microblog is recognized as a question. In this paper, we investigate the feasibility of integrating standard features and contextual features extracted from auxiliary resources and recommend a reasonable answer using collaborative filtering. Empirical results on Sina Microblog dataset demonstrate the efficacy and effectiveness of our method.     

基于用户相似性传递的跨平台交叉推荐算法

个性化推荐系统在电子商务领域中的广泛应用带来了巨大的经济效益和良好的用户体验。由于用户数据往往分布在多个不同的网站,单个网站的推荐系统受制于数据稀疏性的限制,难以获得准确的推荐效果。该文提出了一种基于传递相似性的交叉推荐系统算法,可以利用多个网站平台数据计算不同网站中的用户的相似度,从而很大程度上克服了推荐系统中的数据稀疏性以及冷启动问题。结果显示,该交叉推荐算法与传统的针对单个数据集的推荐算法相比,推荐的精确性有一至两倍的提高。     

微博信息传播预测研究综述

微博已经逐渐成为人们获取信息、分享信息的重要社会媒体,深刻影响并改变了信息的传播方式.针对微博信息传播预测问题展开综述.该研究对舆情监控、微博营销、个性化推荐具有重要意义.首先概述微博信息传播过程,通过介绍微博信息传播的定性研究工作,揭示微博信息传播的特点;接着,从以信息为中心、以用户为中心以及以信息和用户为中心这3个角度介绍微博信息传播预测相关研究工作,对应的主要研究任务分别是微博信息流行度预测、用户传播行为预测和微博信息传播路径预测;继而介绍可用于微博信息传播预测研究的公开数据资源;最后,展望微博信息传播预测研究的问题与挑战.     

基于增量主题模型的微博在线事件分析

为更好地利用微博结构化社会网络方面的信息,提出一种基于增量主题模型的微博在陑事件分析算法。通过设计增量过程,保留已有的训练信息,采用自适应非对称学习算法融入新微博内容与用户关系。实验结果表明,该算法可在短暂的时间内建模,并有效提高事件分析的性能。     

Hashtag Recommendation Based on Multi-Features of Microblogs

Hashtag recommendation for microblogs is a very hot research topic that is useful to many applications involving microblogs. However, since short text in microblogs and low utilization rate of hashtags will lead to the data sparsity problem, it is difficult for typical hashtag recommendation methods to achieve accurate recommendation. In light of this, we propose HRMF, a hashtag recommendation method based on multi-features of microblogs in this article. First, our HRMF expands short text into long text, and then it simultaneously models multi-features (i.e., user, hashtag, text) of microblogs by designing a new topic model. To further alleviate the data sparsity problem, HRMF exploits hashtags of both similar users and similar microblogs as the candidate hashtags. In particular, to find similar users, HRMF combines the designed topic model with typical user-based collaborative filtering method. Finally, we realize hashtag recommendation by calculating the recommended score of each hashtag based on the generated topical representations of multi-features. Experimental results on a real-world dataset crawled from Sina Weibo demonstrate the effectiveness of our HRMF for hashtag recommendation.     

Improving the Quality of the Personalized Electronic Program Guide

As Digital TV subscribers are offered more and more channels, it is becoming increasingly difficult for them to locate the right programme information at the right time. The personalized Electronic Programme Guide (pEPG) is one solution to this problem; it leverages artificial intelligence and user profiling techniques to learn about the viewing preferences of individual users in order to compile personalized viewing guides that fit their individual preferences. Very often the limited availability of profiling information is a key limiting factor in such personalized recommender systems. For example, it is well known that collaborative filtering approaches suffer significantly from the sparsity problem, which exists because the expected item-overlap between profiles is usually very low. In this article we address the sparsity problem in the Digital TV domain. We propose the use of data mining techniques as a way of supplementing meagre ratings-based profile knowledge with additional item-similarity knowledge that can be automatically discovered by mining user profiles. We argue that this new similarity knowledge can significantly enhance the performance of a recommender system in even the sparsest of profile spaces. Moreover, we provide an extensive evaluation of our approach using two large-scale, state-of-the-art online systems—PTVPlus, a personalized TV listings portal and Físchlár, an online digital video library system.