论中国篮球世界杯背景下的城市品牌塑造

2019年篮球世界杯在中国的8座城市联办，这是中国首次举办世界顶级篮球赛事。举办此赛事不仅会促进中国篮球运动的发展，而且给举办篮球世界杯的城市向世界展现文化、特色和内涵的机会。在互联网新媒体的助力下，从申办、筹备以及助力活动的开展，无疑让世界球迷欣赏到新奇、直观的视觉盛宴；让中国球迷与世界球迷互动；也让世界球迷开启一场中国城市间篮球活动的旅行。8座联办城市均利用举办篮球世界杯的契机，积极进行城市市容建设，修建高级别的场馆及配套设施，筹备高质量的赛事服务等。让世界球迷不仅欣赏到高质量的赛事，还能领略城市文化、特色和风光，品尝到城市的特色美食。在举办中国篮球世界杯赛事期间，打造一张具有中国特色的城市名片，塑造城市品牌。     

足球跟日本取经,锁具向英利学习

国足毫无悬念地缺席代表民族赛事的世界杯，虽然6月26日在昆明的一场热身赛中4—0拿下塔吉克斯坦，却丝毫没有分流中国球迷对32强赛的热情。通过世界杯赛事，显然得出日本足球远远比亚洲排名第十位的中嗣足球领先。上世纪80年代日本足球在亚洲还籍籍无名，直到1998年才首次进入世界杯。但至今已经连续四届打入世界杯。     

足下世界杯

四年一届的世界杯将在本月拉开大幕,作为全世界最受瞩目的顶级赛事,足球世界杯给球迷们留下了无数难忘的记忆．而它又将给鞋迷们留下些什么呢？     

好家庭与苏州体育局联手签订轮滑世界杯冠名赞助协议

日前，苏州体育局与深圳市好家庭实业有限公司在北京国家体育总局，举行了2006年“好家庭”中国苏州轮滑世界杯环太湖马拉松赛冠名赞助协议的新闻发布会，宣布深圳市好家庭实业有限公司正式成为2006年中国苏州轮滑世界杯环太湖马拉松赛的冠名赞助合作伙伴，是此届世界杯赛事上最大的赞助商。国家体育总局局长助理晓敏、苏州体育局局长王根伟、苏州市人大常委会副主任谢慧新，以及好家庭公司董事长张佳华等出席了新闻发布会．当天的会议还吸引了来自全国各大媒体的参加和关注。     

德尔惠“印象足球” 喝彩南非，世界同型

2010的夏季，和往年一样火热，阳光满地，日照盈容，我们伏案学习，勤劳工作，只有运动令生活不同。激情六月，世界上最热运动赛事世界杯将在南非开战。     

大视野 大征服——成吉思汗酒业赞助2005中国越野锦标赛纪实

记者近日从中国汽车运动联合会获悉．国际汽联越野委员会世界杯系列比赛备选站，中国顶级汽车越野标志赛事——中国越野赛将于2005年9月4日-9日在内蒙古自治区举行。而成吉思汗酒业的友情赞助，给比赛增添了浓重的文化色彩。     

2006春夏流行快报

女士的夏日装束仍然以简单舒适为主；而这个夏季的男士们，将受到即将举办的足球世界杯赛事的强烈影响。     

红谷,向世界发出中国品牌最强音

<正>去年底,传承中国600年皮具工艺的广州红谷皮具有限公司(以下简称"红谷"),赞助直通北京冬奥会的世界顶级赛事——冰壶世界杯美国奥马哈站,并以国礼赠送给美国主办方及赛事官员和全球顶级运动员。红谷又一次在国际的舞台上,绽放东方匠艺之美。2018年12月10日,2018冰壶世界杯美国奥马哈站圆满落幕。中国红谷作为2018冰壶世界杯奥马哈站的赞助商,和全世界的观众     

JABULANI——2010南非世界杯用球生产工艺揭秘 中国制造印记浓厚

<正>北京时间2010年6月11日晚8时,充满活力的2010南非世界杯开幕式宣了告4年1届的世界杯正式拉开帷幕,全球亿万球迷的狂欢随之开始。在这场盛大的赛事中,足球成为万众瞩目的焦点。对于大部分人来说,足球的制作还是个谜,今天我们就从官方公布的南非世界杯比赛用球制作流程视频中,将这个谜底公布给大家。     

球衣科技演变史

正1998年,法国队在本土进行的世界杯足球赛上夺得了球队历史上的首个世界杯冠军,10年后,2018年的7月,法国队再次捧起大力神杯。除了赛事精彩,球员们的球衣也会成为每届世界杯的亮点,经过上百年的演变,足球运动员的球衣经历了怎样的变迁呢?     

对抉奥运 国内啤酒巨子胜算几筹——从燕啤、青啤联手2008奥运看啤酒业体育营销

<正>在燕京啤酒、青岛啤酒获得北京奥运会赞助权后,体育营销正成为中国啤酒业扩大品牌经营的一辆便车。2006年,世界杯、篮球世锦赛、NBA、欧洲五大联赛等举世关注的赛事将为体育营销创造一个发展的黄金环境,而紧随其后的2008年的北京奥运会、2010年的亚运会,在把中国体育产业推向成熟市场领域的同时,也使啤酒业极有可能借助这东风乘风破浪。     

基于大冬会和世界杯分析哈尔滨啤酒体育营销策略

哈尔滨啤酒是中国最早的啤酒品牌,连续获得"中国名牌产品"。在百威英博啤酒集团的领导下,品牌战略逐渐得到完善,并建立了全方位的营销网络,借助世界杯赛事迅速抢占国内市场,形成专业的商业营销模式,让企业得到了高度发展,其品牌渗透力更是超越"雪花""青岛""燕京"等国内啤酒大商。哈尔滨啤酒不仅仅以全国市场为目标,更是以远销国外为目标,在国家的舞台上演绎属于东方传奇。哈尔滨啤酒作为一个百年品牌,其纯正清爽的口味得到了越来越多消费者的喜爱。先后成为"大冬会""世界杯"等体育赛事的赞助商,让哈尔滨啤酒走向了全世界。因此,本文以"大冬会"和"世界杯"为例,分析哈尔滨啤酒体育营销策略计划。通过介绍哈尔滨啤酒的品牌故事及酿造工艺,展开对哈尔滨啤酒在体育赛事以及全国市场的营销战略推广。     

BAT flouts tobacco-free World Cup policy

In Malaysia, British American Tobacco flouted the World Cup of football's no-tobacco ruling     

最大的+最热的=?

<正> 狼烟四起的世界杯已然落下帷幕。带着各种各样的收获,各代表队也已返回祖国,准备新一轮的征战。各种议论的声音也已经停止,不管是好的、坏的、对的、错的,没有人再去追问。从体育的本身而言,一切似乎已经成了过去完成式。而赛场外商家的硝烟却并不因为赛事的结束而终止。 当市场经济愈来愈重视人们“注意力”的时候,对于任何可以在人群里引起话题的事物,又有哪个企业会拒绝与它发生关系?当体育产业这个名词,在一夜之间充斥大街小巷,成     

Food safety of food services within the destinations of the 2014 FIFA World Cup in Brazil: Development and reliability assessment of the official evaluation instrument

This study aimed to explain the elaboration process of a risk-based instrument to evaluate the hygienic and sanitary conditions and grading of food services in the host cities of the 2014 FIFA World Cup. Twenty-four Brazilian experts were invited for this elaboration. They were asked to determine the likelihood of different food handling situations that could lead to an outbreak. The nominal group technique was used for this purpose. A draft of the evaluation instrument was then created, based on Brazilian good manufacturing practices regulation and the opinion of the food safety experts. The draft evaluation instrument was used to evaluate 354 food services located in 10 cities that will host games as part of the 2014 FIFA World Cup and 141 food services in seven state capitals that will not host the games. In 25 establishments, the application of the evaluation instrument was conducted by two health surveillance auditors at the same time to measure the inter-rater reliability using the kappa statistic. For each item a raw score was determined by the experts and adjusted based on the results of a factor analysis. Approximately 55% of the items exhibited almost perfect agreement, with values between 0.81 and 1.00, and another 26% agreed substantially. The lowest raw score assigned was 10, and the highest was 240. Factor loadings ranging from 0.0001 to 0.6274 were determined for each of the items. Based on the assigned scores, the overall scores of the establishments could range from 0 (all items in compliance with the law) to 2565.95 (all items inadequate) resulting in five classification categories when using the evaluation instrument. In summary, an evaluation instrument to be applied to food services to permit the evaluation and grading of food service establishments regarding the sanitary aspects of food handling has been developed. The release of the results of the evaluation and grading of the food services has the potential to improve the food services in the areas covered by the Brazilian sanitary legislation.     

三信 织物生态染色用常压低温等离子处理提高印染综合效果

在江苏省纺织行业"十二五"节能减排先进技术重点推广项目中,来自南通三信塑胶装备科技有限公司的"织物生态染色用常压低温等离子处理设备"格外引人瞩目。"我们前前后后做了8年等离子产品,过去主要做塑料表面的等离子处理。2002年左右,我们受托在防弹背心上做等离子处理,之后开始涉足纺织纤维织物表面的处理。等离子处理后的织物退浆好,印染综合效果好是肯定的",三信塑胶科技总经理陈伟说。三信织物生态染色用常压低温等离子处理设备是与浙江大学合作开发的产品,用等自理体技术替代传统方法对织物进行处理。该方法     

健力宝 尚能持否(下)

<正> 品牌,狗熊掰棒子 新健力宝由运动型饮料变为时尚休闲饮品,是喜新厌旧另起炉灶吗?张海说是给老树嫁接,主干叫健力宝,分枝叫第五季。出发点是好的,但问题也接踵而至; 十多年前喝饮料时,健力宝是惟一的中国饮料名牌,出于对它的信任,健力宝如能推出多样化的产品,人们也会乐于选择。但如今品质保证感已不再像以往那样重要。尤其是处于市场前几名的     

健力宝 尚能持否(上)

<正> 在今年成都召开的全国糖酒会上,健力宝有“资本玩家”之称的总裁张海又有大手笔,继2002年舍弃5～6个亿的营业额,把非健力宝品牌产品全部停产,在“世界杯”之季花3100万元巨资砸向央视,推出“第5季”后,又斥巨资打造的新品牌“爆果汽”,并称:“我们要再一次‘让世界尝尝中国的味道’。” 但笔者不禁为其捏把冷汗。话还要从第5季说起。     

Crops that feed the world 7: Rice

Fears about global food security led to a spike in food prices in 2008, social unrest and pushed a further 100 million people into poverty. Prices remain high and volatile. In this paper we take a closer look at rice, a crop that feeds billions of people in the world, and focus in particular on Asia and Africa. On both continents, rice is grown in a wide range of climatic conditions, from river deltas to mountainous regions. Irrigated systems dominate in Asia and rainfed systems in Africa. Predicted demands for rice remain strong. An additional 116 million tons of rice will be needed by 2035 to feed growing populations. In Africa, where rice is the most rapidly growing food source, about 30 million tons more rice will be needed by 2035, representing an increase of 130% in rice consumption from 2010. About one-third of this extra rice will be needed in Nigeria alone. In Asia, per capita consumption of rice may go down in some mid- and high-income countries. Rice farming will need to produce about 8–10 million tons more paddy per year over the next decade. Without area expansion this will require an annual yield increase of about 1.2–1.5%, equivalent to an average yield increase of 0.6 t ha⁻¹ world-wide. Improving global food security will, therefore, necessitate concerted efforts to increase the productivity of rice per unit of land, water and/or labor in Asia and Africa, and the development of new land and water resources in a responsible and equitable manner to counteract losses due to urbanization and industrialization. During 2007–2011, productivity increases in Africa have been leading the way, with paddy rice production levels increasing by 9.5% per year, compared to 1.6% in Asia. Priorities for rice sector development include (i) continued and increased research efforts to close yield gaps and raise yield ceilings across rice growing environments through varietal development and improved rice production methods, and coping with climate change in both continents and (ii) strengthened and equitable public-private sector partnerships and conducive policy environments in Africa, with special emphasis on mechanization of rice farming from land preparation to harvest and rice processing practices.     

‘Hand of God’, Shirt of the Man: The Materiality of Diego Maradona

Abstract

Among the ‘first eleven’ items of interest in the National Football Museum, Manchester, UK is the football shirt worn by Diego Maradona (b. 1960) in the 1986 FIFA World Cup quarter-final match between Argentina and England. This paper reflects upon the cultural significance of the shirt as a museum object. A discussion of the shirt’s history, from its wearing at the 1986 match to its imminent reappearance in the National Football Museum’s new location, leads to the conclusion that, above all, although it may be subject to differing symbolic interpretations, the shirt exists as a material object, the observation of which affords football aesthetes an appreciative reminder of Maradona’s extraordinary artistry with a ball at his feet.