Influences of a natural colourant on colour and salty taste perception,liking, emotion and purchase intent: a case of mayonnaise‐based dipping sauces

Effects of colourant and a ‘natural source’ statement on sensory liking, emotion, saltiness expectation and purchase intent (PI) of three dipping sauces containing shrimp head colourant [no‐colourant (NC); moderate‐colourant (MC, 1.2% colourant); high‐colourant (HC, 3.6% colourant)] were evaluated. Consumers disliked colour of HC compared to MC (4.65 vs. 6.24). Despite the same NaCl level, saltiness liking decreased with increasing colourant [6.38 (NC), 5.43 (MC), 3.97 (HC)]. Correspondence analysis biplot revealed that sauces with or without natural colourant were associated more with positive emotions. Positive emotion (good, interested, satisfied) scores decreased while negative emotion worried increased with increasing colourant concentration. The ‘natural source’ statement decreased guilty and unsafe scores but minimally affected PI of NC and MC. Saltiness expectation was not different between NC (off‐white colour) vs. MC (lighter orange) and between NC vs. HC (darker orange); however, consumers expected HC to be saltier than MC.     

Effects of colorant concentration and ‘natural colour’ or ‘sodium content’ claim on saltiness perception,consumer liking and emotion,and purchase intent of dipping sauces

Natural colorant (no colorant, NC = 0%; moderate colorant, MC = 1.2%; high colorant, HC = 3.6% w/w) and salt (regular salt, RS = NaCl; reduced sodium, ReS = KCl; no salt, NS) were added in mayonnaise‐based dipping sauces to evaluate effects of colorant concentration and ‘natural colorant’ or ‘sodium content’ claim on saltiness expectation, consumer liking and emotion, and purchase intent (PI) of these products. Regardless of the salt type and content, increasing colorant concentration decreased colour liking scores while saltiness expectation tentatively increased as indicated by higher % of ‘too much’ responses for saltiness on a JAR (Just‐About‐Right) scale. At a given salt type and content, liking scores of salty taste decreased with increasing colorant concentration, both before and after the ‘sodium content’ claim was given to consumers. Emotion scores elicited by consuming dipping sauces were affected by colorant concentration. Positive emotions (good, interested, satisfied) decreased while negative emotions (guilty, unsafe, worried) increased with increasing colorant concentration. Statements of ‘natural colorant’ and ‘sodium content’ claim had minimal effects on elicited emotions and PI.     

Gluten‐free muffins: effects of sugar reduction and health benefit information on consumer liking,emotion, and purchase intent

Availability of reduced sugar gluten‐free (GF) muffins remains commercially limited. In this study, selected physical properties, consumer perception and effects of health benefit information (HBI) were investigated for three GF muffins made with different amounts of sucrose (0%, 50%, 100%), with stevia used as a sucrose replacement. Sucrose reduction by 50%, unlike 100% with stevia, did not significantly decrease consumer acceptability (colour, odour, taste, sweetness, moistness, softness, stickiness, overall liking), positive emotions (calm, good, happy, healthy, pleasant, pleased, satisfied) and purchase intent (PI) before HBI was displayed. HBI had a positive effect on overall liking, PI and intensities of calm, good, happy, healthy and pleased emotions for both 50% and/or 100% sucrose reduction. The emotions happy and wellness became significant predictors of PI after HBI was provided. Overall, consumer acceptability and emotional responses of the GF muffin with 50% sucrose reduction were comparable to those with 100% sucrose.     

Increasing Oil Concentration Affects Consumer Perception and Physical Properties of Mayonnaise‐type Spreads Containing KCl

Reducing sodium intakes remains a global challenge for the food industry. KCl is a potential salt substitute but imparts bitterness when used at high concentrations. Little is known about how oil concentrations (OC) affect consumers’ perception of saltiness and bitterness in emulsion products such as mayonnaise containing KCl. We evaluated consumers’ perception and physical properties of mayonnaise‐type spreads at various oil and tastant (NaCl or KCl) concentrations. Consumers (N = 306) evaluated saltiness, bitterness, overall taste liking (OTL) and purchase intent (PI). Viscosity, pH, water activity, and consistency/texture were also measured. Oil and tastant (NaCl or KCl) concentrations had significant effects on saltiness, viscosity, and pH. As OC increased, saltiness intensity slightly decreased for spreads. Increasing oil concentration increased viscosity. Generally, spreads containing KCl had higher bitterness and pH than spreads containing NaCl. All spreads containing KCl were penalized for being “too bitter.” PI was affected by OTL for all spreads but OC was also a significant factor in the purchase decision of spreads containing NaCl. This study demonstrated that increasing OC affected consumers’ taste perception (saltiness and bitterness) and spreads’ physical properties including pH and viscosity.     

Low-sodium roasted peanuts: effects of salt mixtures (NaCl,KCl and glycine) on consumer perception and purchase intent

The effects of ten treatment combinations of two salts (NaCl, KCl) and glycine were evaluated on low-sodium roasted peanuts. Consumers’ (N = 330, recruited from college campus) liking, emotions, perceived saltiness and bitterness intensity, satisfaction and purchase intent (PI) of peanuts were measured following a balanced incomplete block design (t = 10, k = 3, r = 9, b = 30, λ = 2, e₂ = 0.74). Emotions and PI were evaluated both before and after presenting a low-sodium health benefit message. Sodium content of peanuts was reduced from 140 mg Na/50 g peanuts to 41.67 mg Na/50 g without significantly affecting liking scores and with positive PI over 60%. In general, high bitterness and low saltiness intensity ratings negatively affected liking and satisfaction. Consumers expressed less satisfaction when perceived saltiness intensity was ‘Not Enough’ than when ‘Too Much.’ Based on optimisation analysis, any formulation within the range of 59-100/0-40/0-12.5% NaCl/KCl/Gly- representing a potential 37% sodium reduction past minimum ‘low sodium’ requirements- will yield an acceptable product.     

Assessment of Important Sensory Attributes of Millet Based Snacks and Biscuits

There is an increasing push by consumers for new food products that can provide health benefits. To develop these products, sometimes it is necessary to look to alternative crops, 1 of which is millet. For millet to be successfully adopted by consumers, it is necessary to identify and develop product types that are acceptable to North Americans. Biscuits and extruded snacks were produced using varying amounts of refined proso millet flour (0%, 25%, 75%, and 100%). Sensory analysis was conducted on 8 products (4 types of biscuits and 4 types of extruded snack) in 2 separate tests (1 for biscuits and 1 for snacks). Preferred Attribute Elicitation (PAE), a relatively new sensory method, was used to determine attributes affecting liking of the products. Results indicated that as the amount of millet in the biscuits and extruded snacks increased, the liking of the flavor, texture and overall liking decreased. Millet contributed to a bitter taste and bitter aftertaste, and resulted in gritty and dry food products. Further work is required to refine the products tested as well as to identify further products that can be added to the diet in order to take advantage of the health benefits that millet provides.     

Properties of extruded corn snacks with common flax (Linum usitatissimum L.) and golden flax (Linum flavum L.) pomace

An attempt was undertaken in this study to produce extruded snacks based on maize semolina with the addition of pomace from common flax (Linum usitatissimum L.) and golden flax (Linum flavum L.). Study results showed that increasing pomace content in the extrudates made their expansion ratio and colour lightness to decrease, and their mechanical properties to increase. The analysis of all sensory attributes demonstrated that the panellists did not notice any statistically significant differences between the snacks without pomace addition and those with 5% flax pomace. Flax pomace addition in the amount exceeding 10% made the product unacceptable by the panellists. No statistically significant difference was observed in most of the evaluated traits between the snacks containing of pomace from common flax and golden flax, except for the colour.     

Consumer Acceptance of Model Soup System with Varying Levels of Herbs and Salt

Although herbs have been reported as one of the most common saltiness enhancers, few studies have focused on the effect of herbs on reducing added sodium as well as the impact of herbs on consumers’ overall liking of foods. Therefore, the objectives of this study were to determine the effect of varying levels of herbs on reducing added sodium and consumers’ overall liking of soups and identify the impact of salt levels on consumers’ overall liking of soups. Overall liking of freshly prepared and retorted canned soups with varying levels of herbs was evaluated before and after adding salt by consumers ad libitum until the saltiness of the soup was just about right for them. The results of the study demonstrated that when the perceived herb flavor increased, the amount of salt consumers added to fresh soups decreased (P ≤ 0.006); however, consumers’ overall liking decreased (P ≤ 0.013) as well for the highest level of herb tested in the study. Although overall liking of all canned soups was not significantly decreased by herbs, the amount of salt consumers added was also not significantly decreased when herbs were used. Overall liking of all soups significantly increased after more salt was added (P ≤ 0.001), which indicates that salt level was a dominant factor in affecting consumers' overall liking of soups with varying levels of herbs. These findings imply the role of herbs in decreasing salt intake, and the adequate amount of herbs to be added in soup systems.     

Comparison of physicochemical characteristics and consumer perception of rice samples with different countries of origin and prices

BACKGROUND: Rice is the only food item which is not liberalized in Korea. To prepare for future liberalization of the rice market in Korea, the physicochemical characteristics and consumer perception of four domestic rice samples were compared with those of 11 foreign rice samples. Additionally, the influences of country of origin (CO) and price on purchase intent (PI) and willingness to pay (WTP) were investigated. RESULTS: Consumer acceptance of rice samples from Japan was generally higher than that of rice samples from other countries. In an informed test, PI was affected by price and CO, while WTP was affected mostly by price. The PI decreased with the price provided while the WTP increased. In a blind test, consumers evaluated PI and WTP according to sensory liking. The PI was higher in the informed test than in the blind test in all domestic samples. Generally, consumer acceptance was highly correlated with fat acidity (r = ? 0.76), protein content (r = ? 0.72), and b value (r = ? 0.64) of the rice samples. CONCLUSION: Further efforts to increase the quality of rice are recommended for survival in the global market after liberalization of rice, even though consumers showed loyalty for PI of domestic samples. Copyright © 2011 Society of Chemical Industry     

Development of extruded snacks using taro (Colocasia esculenta) and nixtamalized maize (Zea mays) flour blends

Extruded snacks were prepared from flour blends made with taro and nixtamalized (TF-NMF) or non-nixtamalized maize (TF-MF) using a single-screw extruder. A central composite design was used to investigate the effects of taro flour proportion in formulations (0-100 g/100 g) and extrusion temperatures (140-180 °C) on the following indices: expansion (EI), water solubility (WSI), water absorption (WAI) and fat absorption (FAI). Moreover, selected TF-NMF and TF-MF extruded products were partially characterized through proximate chemical analysis, resistant starch, color, pH, water activity, apparent density, hardness, and sensory analysis. Results indicated that EI and WSI of both TF-MF and TF-NMF extrudates were significantly increased by the use of higher proportions of taro flour, while the opposite behavior was observed for the FAI (p < 0.05). Taro flour at higher proportions in both extrudates did not produce a significant change of WAI, while the use of higher extrusion temperatures only caused a significant increase of FAI in TF-MF extrudates (p < 0.05). This study showed that flour mixtures made from taro and nixtamalized maize flour produced puffed extruded snacks with good consumer acceptance.     

Consumer acceptability and purchase intent of probiotic yoghurt with added glucose oxidase using sensometrics,artificial neural networks and logistic regression

This research aimed to identify the drivers of acceptance and purchase intent of a probiotic (Bifidobacterium longum BL05) nonflavoured yoghurt supplemented with glucose oxidase, and to model the consumers’ acceptability using sensometrics and artificial neural networks (ANN). Consumers (n = 100) evaluated the degree of liking of yoghurt assays in respect of appearance, aroma, taste, texture and overall linking. Sensometric techniques – multiple linear regression (MLR), partial least squares regression (PLS), principal component regression (PCR) – and ANN were used to model the overall liking. Sensory drivers of global acceptance and purchase intent were also determined using logistic regression (LR). Hierarchical cluster analysis (HCA) identified three consumer segments that presented differences in all sensory attributes evaluated (P < 0.05). The ANN model showed the best performance to predict overall liking, followed by the MLR, PLS and PCR, indicating that taste and texture were the most significant attributes impacting the yoghurts overall liking. In accordance with the logistic models, overall acceptance and purchase intent could be predicted with 81.94 and 85.49% accuracy, respectively. The logistic regression indicated that taste was the attribute that contributed significantly (P < 0.0001) to higher scores for purchase intent and was considered the driver of acceptance.     

Different Oils and Health Benefit Statements Affect Physicochemical Properties,Consumer Liking,Emotion, and Purchase Intent: A Case of Sponge Cake

Effects of different oils on physicochemical properties, consumer liking, emotion, and purchase intent of sponge cakes were evaluated. Three healthy oils (extra virgin coconut oil, EVCO; extra virgin olive oil, EVOO; rice bran oil, RBO) compared with butter (the control), were used at 20% (w/w, wheat flour basis) in sponge cake formulations. Five positive (calm, good, happy, pleased, satisfied) and 3 negative (guilty, unsafe, worried) emotion terms, selected from the EsSense Profile^® with slight modification using an online (N = 234) check‐all‐that‐apply questionnaire, were used for consumer testing. Consumers (N = 148) evaluated acceptability of 9 sensory attributes on a 9‐point hedonic scale, 8 emotion responses on a 5‐point rating scale, and purchase intent on a binomial scale. Overall liking, emotion, and purchase intent were evaluated before compared with after health benefit statement of oils had been given to consumers. Overall liking and positive emotion (except calm) scores of sponge cake made with EVCO were higher than those made with EVOO and RBO. Specific volume, expansion ratio, and moisture content of control, EVCO, and EVOO were not significantly different, but higher than RBO sponge cake. JAR results showed that sponge cake made with RBO had the least softness that was reflected by the highest hardness (6.61 to 9.69 compared with. 12.76N). Oil (EVCO/EVOO/RBO) health benefit statement provided to consumer significantly increased overall liking, positive emotion, and purchase intent scores while decreased negative emotion scores. Overall liking and pleased emotion were critical attributes influencing purchase intent (odds ratio = 2.06 to 3.75), whereas calm and happy became not critical after health benefit statement had been given.     

Emotional responses to branded and unbranded foods

Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product perception and can help companies in the design and optimisation of products that meet consumer expectations. The aim of this study was to (i) measure how liking changes across blind, package (expected) and informed conditions, and (ii) measure how emotions change across blind and informed conditions, in products representing the widest range of sensory variability and brand identity in the market category of hazelnut and cocoa spreads. In the first session participants (n = 120) tasted each product in a blind condition, expressed their liking and rated emotions using the EmoSemio questionnaire specifically developed for this product category (Spinelli, Masi, Dinnella, Zoboli, & Monteleone, 2014). Then consumers were asked to rate their expected liking for the products, presented in the original packaging by means of photos (pack/expected condition). After one week, consumers tasted each product presented with its own packaging (informed condition), expressed their liking and rated emotions.Emotions were very discriminating in both conditions: in the informed condition all the emotions significantly varied across samples, while in the blind condition 21 out of 23 (91.3%) varied.Results showed a correlation between liking (blind, expected and informed) and emotions. Complete assimilation of liking toward expectations was associated to an overall improvement of the emotional performance of the product: positive emotions increased in the case of complete assimilation towards the expectations, while negative emotions decreased. When there was a mismatch between expected liking evoked by packaging and blind liking (disconfirmation) but an assimilation effect was not found, some positive emotions significantly decreased in the informed condition compared to the blind one.This study suggests the importance of collecting emotion responses in both blind and informed conditions to detect changes in the emotional profile of products due to the brand/packaging providing information useful for product optimisation.     

Asians’ Facial Responsiveness to Basic Tastes by Automated Facial Expression Analysis System

Growing evidence shows that consumer choices in real life are mostly driven by unconscious mechanisms rather than conscious. The unconscious process could be measured by behavioral measurements. This study aims to apply automatic facial expression analysis technique for consumers’ emotion representation, and explore the relationships between sensory perception and facial responses. Basic taste solutions (sourness, sweetness, bitterness, umami, and saltiness) with 6 levels plus water were used, which could cover most of the tastes found in food and drink. The other contribution of this study is to analyze the characteristics of facial expressions and correlation between facial expressions and perceptive hedonic liking for Asian consumers. Up until now, the facial expression application researches only reported for western consumers, while few related researches investigated the facial responses during food consuming for Asian consumers. Experimental results indicated that facial expressions could identify different stimuli with various concentrations and different hedonic levels. The perceived liking increased at lower concentrations and decreased at higher concentrations, while samples with medium concentrations were perceived as the most pleasant except sweetness and bitterness. High correlations were founded between perceived intensities of bitterness, umami, saltiness, and facial reactions of disgust and fear. Facial expression disgust and anger could characterize emotion “dislike,” and happiness could characterize emotion “like,” while neutral could represent “neither like nor dislike.” The identified facial expressions agree with the perceived sensory emotions elicited by basic taste solutions. The correlation analysis between hedonic levels and facial expression intensities obtained in this study are in accordance with that discussed for western consumers.     

Development and characterization of extruded snacks from New Zealand Taewa (Maori potato) flours

Crispy extruded snacks were prepared by mixing ungelatinized dried potato flours from four different Taewa cultivars and a modern potato cultivar with corn flour at two different ratios (25:75; 50:50), and their quality characteristics studied. All of the potato flours showed differences in colour, dry matter content, starch content and pasting characteristics. Among the extrudates prepared with 25% potato flours, Huakaroro snacks showed an L¹ value of 51.71, whereas pure corn flour snacks had the highest L¹ value of 61.22. The b¹ at both levels of potato flour incorporation were lowest for Tutaekuri snacks. The microstructural characteristics of the extrudates such as cell structure and cell wall thickness changed considerably when potato flour was incorporated (50%) in the extruder feed. Moemoe, Tutaekuri and 100% corn flour snacks had the highest toughness, whereas the highest crispness was observed for the Huakaroro snacks. Lower and higher cold peak viscosities of 91 and 597 cP were observed for corn and Tutaekuri extrudates (in powdered form), respectively. The extrudates with 50% potato flour had higher breakdown and lower final viscosity than those containing 25% flour. The peak G′ values were highest for 100% corn, Moemoe and Karuparera snack pastes.     

Nutritional,physicochemical, and textural properties of gluten-free extruded snacks containing cowpea and whey protein concentrate

Ready-to-eat extruded snacks with high protein and fibre were developed from a composite flour comprising rice flour, cowpea flour and whey protein concentrate (WPC). Nutritional, physicochemical, and textural properties of extrudates were evaluated, at five ratios of cowpea: WPC (10:0, 15:05, 20:10, 25:15, 30:20); rice flour was used as a control. The protein and fibre content in the extrudates significantly increased (P ≤ 0.05) with cowpea (10%–30%) and WPC (5%–20%) incorporation compared to the control. The extrudates with higher levels of cowpea and WPC showed a significant increase in bulk density and hardness. A slight decrease of 12% was observed in the expansion of 15% cowpea and 5% WPC fortified extrudates compared to the control. The number of peaks during compression increased with incorporations of cowpea and WPC. All cowpea and WPC containing snacks were darker than the control. Significant correlations were found between the protein, fibre, colour values and textural properties. The essential and non-essential amino acid profiles increased in the extrudates, proportionally to the cowpea and WPC fortification.     

Effect of formulation and processing parameters on acrylamide formation: A case study on extrusion of blends of potato flour and semolina

Acrylamide formation in extruded snacks prepared using blends of potato flour:semolina in ratios ranging from 30:70 to 70:30 showed maximum acrylamide formation in the 70:30 blend. The extrusion was carried out at a screw speed of 120 rpm, temperature of 170 °C and moisture content of 18%. Further, the influence of extrusion processing parameters on the acrylamide formation in extruded snacks prepared from a 70:30 blend of potato flour:semolina was investigated using response surface methodology (RSM). The feed moisture was varied from 12.6% to 19.4%, die temperature from 163 to 197 °C and screw speed from 106 to 173 rpm. The extrudates so obtained showed acrylamide content ranging from 704 to 1560 μg/kg. The effect of different additives such as citric acid, calcium salts, amino acids, vitamins and their combinations on the mitigation of acrylamide formation showed calcium chloride at 50 μmol/g flour blend to reduce acrylamide formation by 65% without altering the sensory properties of the extrudates.     

Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks

Emotional response is dependent on context and the individual. Increasingly consumer scientists are collecting emotional response data as it gives deeper insights over liking concerning engagement with food products. This research investigated the impact of context on consumer emotional response to tea-break snacks across different context including the use of mixed-reality. It also aimed to determine if consumers can be segmented according to their patterns of emotional response as opposed to liking. Consumers (n = 120) evaluated two tea-break snacks across three different contexts (sensory booth, evoked mixed-reality café, real life café) using a rate-all-that-apply EsSense 25 questionnaire. Cluster analysis reduced the 25 emotional terms to a more manageable nine categories of emotional response for data analysis. Using those categories, three emotion-based segments of tea-break snack consumers were identified. One emotionally disengaged, and two positively engaged but at different levels of intensity and for different attributes. For most consumers, mixed-reality evoked similar emotional responses and discrimination between the snacks as the real café suggesting it is a useful technique for evaluating ecologically valid consumer response. Responses in the sensory booths were different. This, suggests including context in consumer emotional response data collection is important. Furthermore, this research suggests that researchers should consider including context within consumer testing that involves emotional response and that mixed-reality serves as a promising approach to do this. It also highlights that average consumer emotional responses are unlikely to be representative and that segmenting consumers according to their emotional response will reveal deeper insights into product response.     

Fat reduction affects quality of akara (fried cowpea paste)

Akara, a fried finger food made from cowpeas (Vigna unguiculata), is popular in West Africa and has been shown to be acceptable to American consumers. Akara is, however, a high‐fat food (about 31%, dry wt basis). We determined the effects of incorporating two modifiers, high amylose cornstarch or extruded cowpea flour, on akara fat content and consumer acceptability. The modifiers were used at the 10% level. Akara fat content was reduced by 26.1% with cornstarch and by 36.8% with extruded cowpea flour. There were no significant differences in sensory ratings among samples, and all samples received acceptable ratings (6 = like slightly) for overall liking.