服装企业O2O模式问题探析

在电子商务高速发展的今天,服装产品的销售逐渐从传统的渠道销售中分离出一个强大的分支,O2O模式也应运而生。但是,在如火如荼的发展中,传统销售模式与新的销售模式的矛盾与问题也逐渐凸显出来。本文主要通过对服装企业O2O模式的分析,找出现存的问题,进而提出相关解决方案,旨在对今后服装企业O2O模式的运行提供一定的参考。     

Digital Clothes: Active,Dynamic, and Virtual Textiles and Garments

Abstract

This article will examine the probable and possible pitfalls offered to consumers and designers by the potential of textiles and garments that are responsive, active, interactive, and aware, using technologies inherited from other craft fields such as medical sensing and information technology.

These developments present obvious, and much discussed, opportunities for the design of functional garments for applications in dangerous industries, sports, rescue, and the military. However, the effect on the already complex dynamic between garment and everyday wear has not been so well examined. Using the social effects of the uptake of other now ubiquitous technology devices such as mobile phones and the Internet as a model for social impact, this article will take a look into the possible near future to see both what is possible, but also what can go wrong with active garment fashion.

This examination of the “digital” in garment manufacture moves well beyond the current, often rather clumsy incorporation of wires, sensors, and novelty “glow in the dark” fiber optics into conventional clothes. Rather, it examines the maturing of a field in which revolutionary display technologies and bio-feedback sensing are merging with textiles to produce totally natural feeling and looking fabrics that can not only change their overall color, but can display complex patterns, as well as respond to stimuli from wearer and environment. Aspects such as the effects on personal health, social conventions, and economic costs will be considered.

The article will also consider the domain of clothing and fashion for people who inhabit “virtual” environments, interacting with other people in real time. Unlike more familiar computer games, these online environments involve extensive, long-term social interaction between participants. Unfortunately, the choice of “costume” for the visual representation of each player, currently very limited, has become a frustration for individuals, and threatens to limit the social agency and growth of these environments. The problems of designing and implementing credible and engaging fashions for virtual reality are therefore also examined.     

A general methodology for analyzing fashion oriented textile products using sensory evaluation

In a garment company, key features on garment products can generally be characterized using three information sources: (1) physical measures using appropriate devices, (2) normalized sensory evaluation data, (3) consumers’ perception on fashion styles of garments. The understanding of the relations between criteria at these three levels is important for designing new fashion oriented textile products. In this paper, we propose a method for evaluating fabric hand and similarity between fashion styles and fabric samples. Next, the relationship between these two sets of sensory data is analyzed using the data clustering algorithm and a number of linguistic similarity and relevancy measures we defined. The effectiveness of the proposed method has been validated using a set of fabric samples and a set of T-shirt products.     

时变需求下服装销售企业的动态库存控制

鉴于服装销售具有很强的季节性特点,服装销售企业应该控制好自身的库存环节,采用不同的库存控制模型辅助库存作业。鉴于消费者购买意愿与明星广告效用存在相关,本文在提出了面向服装销售企业的明星广告效用及库存优选准则的基础上,借助一个较大型的算例,使用经典经济订货批量模型、典型时变需求模型、西尔弗-米尔启发式模型进行了分析,在分析过程中,也对明星广告效用系数调整之后的情形进行了研究。总的来说,本文的研究取得了良好的效果,它能为服装销售企业的库存优化决策起到很好的参考。     

A review on technological parameters and recent advances in the fortification of processed cheese

BackgroundAlthough the consumption of processed foods is growing in overseas markets, the increased awareness of consumers to health and wellbeing in recent years has led to a decline in the growth of processed food sales in the Western market. The added pressure on the food manufacturing industry to increase the perceived healthiness of processed foods has opened up new market potential in the area of fortified processed foods, such as processed cheeses.Scope and approachThis review paper provides an overview of the current methodologies into the production of a processed cheese with added health benefits, including the use of probiotics and prebiotics, vitamin and mineral fortification and the addition of plant macromolecules.Key findings and conclusionsProcessed cheeses with increased health benefits have been of great interest to manufacturers, with reduced salt and reduced fat options commercially available. Although processed cheeses fortified with vitamins, mineral, probiotics and prebiotics are not as widespread, further work in these areas has been identified as a way to produce high value processed cheese products with added health benefits.     

Product self-management: evolution in recycling and reuse

This paper explores the potential to make product recycling and reuse easier by shifting responsibility for product management toward the product itself. Examples range from barcode-enabled Internet sales of used products to RFID-enabled garbage trucks that identify recyclable items and provide rebates. Initial steps toward product self-management have made opportunistic use of product bar codes and Internet markets. In the United States, Internet markets are driving increased reuse of products. In the European Union, recycling and waste management policy is driving the use of radio electronics in waste management. Prospects for product self-management are assessed from both a technological and an economic perspective. The technological analysis indicates that radio-frequency tags offer some advantages over bar codes, but their application to product self-management requires considerable investment in the waste management infrastructure. This suggests that early applications of advanced product tags are most suitable for Germany and other countries where the waste management industry has already integrated information technology into its operations. The economic analysis indicates that increased reuse of products can reduce consumption of new products and materials, although on a less than one-to-one basis, simultaneously reducing costs for consumers and deriving more value from existing products.     

关于我国目前服装与面辅料结合过程中若干问题的思考

在我国服装业飞速发展的今天,与之配套的辅料业发展相对滞后.要改变这一状况必须加大对科研的投入,不断开发新产品,建立健全的市场营销网络;加强与服装、面料等企业的横向联系,加强与服装设计师之间的交流,及时调整工艺条件.以适应新型服装的要求.     

基于消费者感知的服装品牌LOGO设计评估研究

基于消费者感知的基础上,结合语义分析法和投射心理学试验应用于服装品牌LOGO设计评估,通过试验方案设计、试验样本的调研与选择、语意形容词组的选择、试验界面及过程设计,进行消费者感知试验及数据分析,构建了服装品牌LOGO设计评估体系并进行了个案实证研究。服装企业可据此评估体系对目标消费群进行服装品牌LOGO设计评估,确定消费者对品牌LOGO设计的感知是否与品牌定位相符合,新创品牌可根据服装品牌LOGO设计的评估结果与品牌定位的拟合度来选择品牌LOGO的设计方案。     

不同人群对肠胃健康食品需求及态度的调查研究

目的:明确消费者对于肠胃健康产品的需求,有针对性研发安全、高效、便捷的肠胃健康产品。方法:通过网络随机发放问卷,采用SPSS分析数据,实际完成问卷148人,人群涵盖婴童(0~18岁)、成年人(19~55岁)及老年人(56岁以上)。结果:消费者常见的肠胃问题为便秘、胃胀胃痛、腹泻;近1/2的人对肠胃健康问题非常关注;引起成人肠胃健康问题的主要原因是不良的生活习惯和饮食习惯,引起婴童肠胃健康问题的主要原因是受凉和饮食结构单一;消费者普遍认为免疫力低、成人情绪低落和口气重、婴幼儿消瘦和营养不良,均与肠胃健康相关;消费者解决肠胃问题的常用方法是服用健康产品;肠胃健康产品中,益生菌产品的认知度和使用率均最高,但整体效果评价一般;消费者认为益生菌可针对的问题主要与肠胃不适相关;消费者服用肠胃健康食品的主要场景是肠胃突然不适。结论:消费者普遍面临肠胃问题,对肠胃健康产品的认知度高、需求量大,且需求因人群而异,需要有针对性地开发肠胃健康产品。     

DSHEA's third-party literature exemption; mail order sales, direct marketing, and Internet use

This article examines ways in which marketers of dietary supplements can make use of the "third-party literature" section of the Dietary Supplement Health and Education Act of 1994 (DSHEA). This provision permits persons or entities, other than manufacturers or distributors, to distribute to consumers certain publications in connection with the sale of particular supplements. These publications may include statements about the therapeutic benefits of such products without subjecting the products to regulation by the Food and Drug Administration (FDA) as unapproved new drugs. Specifically, this article addresses the following: Can a dietary supplement manufacturer or distributor send third-party literature about a dietary supplement to a customer in a mail order sales transaction? Can third-party literature be disseminated by mail with dietary supplement catalogues only? Can third-party literature be disseminated by sales representatives engaged in direct marketing of dietary supplements? Can third-party literature appear on the Internet? The answer appears to be affirmative in each of these situations.     

Research on carbon footprint clothing sales北大核心

Carbon emissions of the clothing sales should not be ignored in the process of the garment life cycle carbon emissions. This paper describes in detail how the clothing goes from the factory to consumers, and discusses the source of Greenhouse Gas (GHG) emissions from the two aspects of the traditional marketing and network marketing. And then, this paper mainly discusses the clothing sales carbon footprint, and to calculate the carbon footprint by drawing the clothing from the factory to the flow chart, determining boundary, collecting data and other steps, and then evaluates of the impact according to the results of the analysis. Quantitative evaluation of carbon footprint of clothing sales can help us reduce greenhouse gas emissions, contributes to the sustainable development of clothing industry.     

Conceptualizing “free-from” food consumption determinants: A systematic integrative literature review focused on gluten and lactose

BackgroundGluten- and lactose-free products are registering a sudden rise in the market, particularly among tolerant people, and this leads to consumer confusion and nutritional inadequacies. The number of studies around this trend has steadily increased in the last 10 years, as scholars from different disciplines have tried to rationalize consumers’ behaviours in these foods’ choice. However, the scientific debate appears fragmented and lacks an integrated view.ObjectivesWe conducted a systematic integrative review of consumers’ determinants of gluten-free and lactose-free consumption to frame the state of the art and research gaps.Methods45 English language articles reporting quantitative empirical studies ranging from 1971 and 2019 were analysed. First we categorized the consumption determinants in six factors applying the model proposed by Koster and Mojet, then we proposed a new integrated conceptualization inspired by Bronfenbrenner’s Transtheoretical Model. Moreover, differences and similarities between tolerant and intolerant consumers will be highlighted.ResultsResearch on intolerant consumers focused more on individuals’ determinants, in terms of awareness, trust, morality, and capability to read nutritional facts (as purchase facilitators); while studies targeting tolerant consumers focused more on objective product characteristics (with price and availability in supermarkets as barriers for consumption). In this target the subjective perspective has been studied only referring to the risk for developing psychological issues in the restrictive diet.ConclusionAs information is lacking in the scientific debate, we suggest for future research the integration of consumers’ subjective implicit levers to decipher free-from purchase behaviours.     

An Energy-based Flattening Technique for Woven Fabrics

Abstract

The fit of garments is an important issue that concerns manufacturers, retailers and consumers with two contributory factors. One is the lack of information and standardisation in relation to the shape of the human body. The other is the craft and skill-based nature of the pattern technology function as performed in most garment manufacturers.

Recent advances in body scanning technology are enabling vast amounts of data to be collected for monitoring the demographic variations in the shape of the human body. In addition, commercial software is now available to generate 3D garment specifications. However, one important function to date has not received significant attention. This is the area of generating 2D patterns from 3D design and body shape information. This paper describes work on an algorithm that attempts to generate an optimum pattern while taking into account (i) body shape data, (ii) 3D garment design data, (iii) fabric characteristics, and (iv) tailoring mechanisms for improving fit (dart and gussets)

The strategy adopted in this work is to formulate an optimisation function based on flattening energy. Here, flattening energy is defined as that energy required in distorting the fabric of the 2D pattern so that it takes up a specified 3D shape. The fabric behaviour is characterised by a woven structure and the 3D shape is specified in terms of a triangulated surface. Strain constants describe the force versus strain response of the fabric for the weft and warp directions and shear. By analysing the change in geometry of individual surface triangles during the flattening process, the individual strains are evaluated. These are then converted to energy values and summed over all the triangles comprising the complete surface.

Tests were conducted by designing panels with different dart configurations on a classical shape (i.e. a torus) covering both hyperbolic and elliptical curvature regions. This was then extended to a size 12 lady's mannequin. Finally, 2D flattened patterns for garment panels with different dart configurations were generated and made-up for a specific fabric. The garment was then put on the actual mannequin and the degree of fit assessed.     

纺织服装网络产品的开发模式

面对蓬勃发展的网络服装市场,本文详细论述了服装企业在不同发展阶段应选择何种网络产品开发和品牌战略模式.作者通过典型案例,说明了各种不同网络产品开发模式存在的机遇和风险.     

Tobacco sales in pharmacies: time to quit

Objective

To assess the pharmacy profession''s perceptions of tobacco sales in US pharmacies and explore whether a policy prohibiting sales of tobacco in pharmacies would alter adult consumer shopping behaviour.

Subjects and design

In California, surveys were administered to 1168 licensed pharmacists and 1518 pharmacy students, and telephone interviews were conducted with 988 adult consumers.

Results

Most (58.1%) licensed pharmacists were strongly against sales of tobacco in pharmacies, 23.6% were against it, 16.7% were neutral, 1.2% were in favour of it, and 0.4% were strongly in favour of it. Pharmacists who were current tobacco users were more likely to be in favour of tobacco sales in pharmacies than were pharmacists who were current non‐users (p < 0.005). Similar statistics were observed for pharmacy students. Most consumers (72.3%) disagreed with the statement, “I am in favour of tobacco products being sold in drugstores”; 82.6% stated that if the drugstore where they most commonly shopped were to stop selling tobacco products, they would shop there just as often, 14.2% would shop there more often, and 3.2% would shop there less often.

Conclusion

Little professional or public support exists for tobacco sales in pharmacies.     

中国户外用品2009年度调查报告

本调研报告由中国纺织品商业协会户外用品分会与中国体育用品业联合会共同发布。中纺协户外用品分会每年都会公布上一年的市场调查报告，为行业内人士提供行业资讯。户外用品2009年度调查报告是中纺协户外用品分会连续第3年发布。     

Effect of Hong Kong Consumers' Lifestyle on World Wide Web Shopping

Abstract

The authors undertook a study of the effect of consumers' lifestyles on the popularity of World Wide Web shopping in Hong Kong. First, a review of the literature was conducted to gain an understanding of the shopping environment of the World Wide Web on the Internet, theories of consumers' lifestyles and consumer shopping behavior in Hong Kong. Second, company interviews and consumer questionnaires were used to obtain data to analyze consumers' lifestyles and buying behavior. AIO statements were used to test the lifestyle analysis of Hong Kong consumers. Three hypotheses were developed to test the relationship of consumers' lifestyles to consumers' buying behavior and their potential to shop on the World Wide Web of the Internet. The result indicated a negative finding and a negative consumers' perception of World Wide Web shopping with negative procurement reflecting that fashion consumers in Hong Kong are not ready to shop online.     

基于销售的服装新产品市场测试模型

在面临全球化竞争及买方市场的压力下,成功的零售组织纷纷借助各种科学方法和手段对零售过程进行优化,并通过运用科学合理的市场测试来进行准确的销售预测。基于服装新产品的市场测试问题,提出一种新品测试的三步模型:1)商店聚类并获得组中心店;2)挑选测试商店;3)销售预测。并且,通过实际案例比较了该模型与服装公司现行方法的预测误差和成本,得出前者具有更优的效果。     

Intelligent design systems for apparel mass customization

To deal with the challenges of shortened product life cycle while considering various trends and consumers’ demands, several companies have begun to explore mass customization. In this paper, we study the economic factors leading to mass customization, review the advanced technologies and develop a new process of computer‐aided design (CAD) for effective mass customization. To define the purchasing patterns of the consumers, we analyze the statistical data of the world economy, consumer expenditures and online sales in the apparel sector. We also use statistical information about employment and labor cost in the textile industry to understand growing interest in mass customization. Based on our understanding of the advanced technologies developed for mass customization, we offer two potential ways to facilitate the design personalization in the entire process of apparel mass customization: two‐dimensional and three‐dimensional computer‐aided garment intelligent design systems. By developing a new CAD system that provides a versatile selection of styles and fits for apparel production processes, the efficiency of mass customization can be improved in the apparel industry.