Understanding information systems continuance: The case of Internet-based learning technologies

Our research model expanded the Bhattacherjee's IS continuance model by adding a moderating effect (IS habit) to IS continuance intention and IS continued usage, postulating direct links between satisfaction and IS continued usage, as well as between prior behavior and IS continued usage. The model was tested with an Internet-based learning technology in a longitudinal setting. Data collected from 505 students were examined using partial least squares analysis. The results presented strong support for the theoretical links of IS continuance model, and for the new moderating effect. Both satisfaction and prior behavior were found to have significant impact on IS continuance. In addition, our findings confirmed the theoretical argument that the strength of intention to predict continuance was weakened by a high level of IS habit.     

Integrative qualities and dimensions of social commerce: Toward a unified view

The wide popularity and rapid growth of social commerce have opened a new arena for business and grand opportunities for Information Systems (IS) research. However, there is only a limited theoretical understanding of and even less substantive empirical grounding on how social media technologies, providers, and customers interact to achieve social commerce initiatives and opportunities. This study integrates the service-dominant (S-D) logic and customer-dominant (C-D) logic perspectives and both streams of service marketing and IS usage literature, and proposes a unified framework outlining key qualities and dimensions of social commerce and their interactions. We tested the framework with a large set of field survey data of 1250 social commerce customers. The results show that each of the proposed dimensions captures a unique prominent aspect of social commerce; the multi-dimensions combine to define the underlying structural nature and process of social commerce. Furthermore, the testing of the model validated the hypothesized interactive relationships of key social commerce qualities. The unified view contributes to IS research in general and social commerce innovations, and provides managerial implications for understanding the overall interactions of social commerce.     

Understanding online repurchase intention: social exchange theory and shopping habit

Customer retention plays a key role in online shopping success. However, little attention has been paid to how online customers’ shopping habit moderates the relationship between their evaluation of online services and repurchase intention. To fill this gap, this study draws on both social exchange theory and IS use theory to propose a model. The social exchange theory is characterized as emotional evaluation (i.e., satisfaction with outcome quality, satisfaction with process quality) and rational evaluation (i.e., trust, learning). We view online repurchase as post-adoption phenomena of IS use that entail users’ beliefs, perception, and intention. The proposed model and hypotheses are supported by the empirical data from 469 online customers. Our findings show that shopping habit increases the influence of emotional evaluation on continuance, while habit weakens the impact of rational evaluation on continuance intention. The integration of social exchange theory and IS use (continuance) distinguishes our study from others who have primarily considered these theories disparately.     

Understanding the Role of Conscious and Automatic Mechanisms in Social Networking Services: A Longitudinal Study

Given the proliferation of social networking sites (SNSs), it has become important to understand users’ continued attraction and usage of them. Previous works on information systems (IS) and marketing have paid little attention to the role of automatic mechanisms in frequently used IS such as mobile applications and SNSs. We develop an integrated framework to examine the effects of conscious and automatic mechanisms on SNS users’ postadoption behaviors. Considering the unique characteristics of SNSs, we posit user satisfaction, trust in an SNS provider, and prior SNS use as key drivers accelerating the development of SNS habitual use. Longitudinal data collected from 250 Facebook users were tested against the research model using partial least squares. The findings showed that SNS continuance usage is shaped by automatic factor as well as by reasoned conscious factor. In particular, SNS continuance usage is largely explained by SNS habit. User satisfaction, trust in an SNS provider, and prior SNS use were found to be the key enablers of developing SNS habit. Moreover, the analysis results clarify the exact role of relationship management, self-presentation, perceived enjoyment, and trust in an SNS provider in users’ decision-making processes. Implications for research and practice are described.     

Understanding post‐adoption IS usage stages: an empirical assessment of self‐service information systems

Organisations have invested in self‐service information systems (IS) to provide a direct interface for service delivery. Enriching the usage of these systems can provide organisations with immense benefits. However, limited research has been directed towards understanding post‐adoption IS usage behaviour in general and specifically in the context of self‐service IS. This study proposes post‐adoption IS usage behaviour as a broader concept constituting feature level usage of IS, integration of IS in the work system and exploration of new uses of IS. We evaluate how the new conceptualisation can be used to classify users at different stages of self‐service IS usage. Further, we examine user perceptions that differentiate among the users situated at different self‐service IS usage stages. Data were collected in the context of a self‐service Web‐based IS to validate the post‐adoption IS usage constructs and to examine the proposed thesis. The newly developed conceptual structure and measures for post‐adoption IS usage behaviour exhibit strong psychometric properties. The analysis shows three distinct post‐adoption IS usage stages and highlights that usefulness, user‐initiated learning, ease of use, satisfaction and voluntariness of use differentiate users at the different stages of post‐adoption IS usage. The results show that these variables aggregate into value confirmation and learning orientation as two higher‐level concepts. Further, we evaluate the predictive efficacy of the research model in classifying users into different post‐adoption self‐service IS usage stages. Implications are drawn for future research.     

Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit

Enjoyment experience has been generally regarded as a positive element which can drive various aspects of system usage. Little research has examined its potential adverse outcomes, especially in an emerging mobile services context. This study investigates the dual effects of enjoyment on mobile social networking service (Mobile SNS) usage behaviors by focusing on not only its positive outcomes but also its potential adverse consequences. In addition, this study explores the impacts of social self-efficacy and habit on these dual causal processes. A research model is developed and empirically tested using data collected from 398 mobile SNS users in China. The structural equation modeling analysis results indicate that enjoyment significantly affects both mobile SNS high engagement and mobile SNS addiction behaviors. Mobile SNS habit mediates the associations between mobile SNS enjoyment and mobile SNS addiction behaviors. Social self-efficacy directly affects mobile SNS users' enjoyment experience, and it also has important indirect impacts on the dual processes by effectively enhancing mobile SNS users' high engagement and alleviating their addiction behaviors. The theoretical and practical implications of our findings are also discussed.     

Do (how) digital natives adopt a new technology differently than digital immigrants? A longitudinal study

Although the information systems (IS) literature has revealed a variety of mechanisms involved in technology adoption and postadoption use, the literature lacks insights about how individuals with different usage characteristics process the information related to new IS and how their belief judgments and use behavior unfold over time. This study fills this void in the literature by conceptualizing and testing a comprehensive model to investigate the impact of user orientation toward technology use by digital natives (DNs) and digital immigrants (DIs) on technology continuous use behavior. The effect of DNs and DIs is currently gaining the attention of researchers. This study investigated the postadoption and use behavior of these groups using a three-wave panel model and with decomposed theory of planned behavior (DTPB) as the initial adoption model. The longitudinal model is a unified framework that sheds light on four different mechanisms underlying postadoption phenomena: (1) the belief judgment evaluation processes suggested by the DTPB model, (2) sequential updating mechanism, (3) feedback mechanism, and (4) habit mechanism. Based on multigroup analysis, we show that a clear pattern of differences in effect exists between DNs and DIs with respect to the sequential belief updating mechanism and that these results are relatively stable over time.     

An investigation of the impact of cognitive absorption on continued usage of social media in Taiwan: the perspectives of fit

Information processing view explains the fit between information processing need and information processing capability to achieve optimal performance. This research observes that the model of users’ needs-functional capabilities fits by two perspectives of holistic and reductionistic in the context of social media usage. Through an online survey of 310 Facebook users in Taiwan, the findings provide the holistic and reductionistic perspectives of the fit between users’ needs and functional capabilities as having a significant impact on users’ cognitive absorption. Thus, social media providers must emphasise managing the fit between users’ needs and functional capabilities for their products and services development.     

Quitting the use of a habituated hedonic information system: a theoretical model and empirical examination of Facebook users

Much research has been devoted to the early adoption and the continued and habituated use of information systems (IS). Nevertheless, less is known about quitting the use of IS by individuals, especially in habituated hedonic settings, that is, IS discontinuance. This study focuses on this phenomenon, and argues that in hedonic IS use contexts (1) IS continuance and discontinuance can be considered simultaneously yet independently by current users, and that (2) IS continuance and discontinuance drivers can have differential effects on the respective behavioral intentions. Specifically, social cognitive theory is used to point to key unique drivers of website discontinuance intentions: guilt feelings regarding the use of the website and website-specific discontinuance self-efficacy, which counterbalance the effects of continuance drivers: habit and satisfaction. The distinctiveness of continuance and discontinuance intentions and their respective nomological networks, as well as the proposed research model, were then empirically validated in a study of 510 Facebook users. The findings indicate that satisfaction reduces discontinuance intentions directly and indirectly through habit formation. However, habit can also facilitate the development of ‘addiction’ to the use of the website, which produces guilt feelings and reduces one’s self-efficacy to quit using the website. These factors, in turn, drive discontinuance intentions and possibly the quitting of the use of the website.     

The effect of online social value on satisfaction and continued use of social media

Social media offers customers a unique service value proposition. Recognizing service value as a pivotal concept, this study develops an aggregate construct of online social value, whereby customers evaluate utilitarian and hedonic benefits relative to what they must sacrifice in effort and risk in deriving a value calculation of online social networking services which predicts satisfaction and continued use of online social media, such as Facebook. By empirically testing a model that explains online social value, this research contributes to information systems (IS) theory by introducing a customer value perspective in the social media context and helps service providers by identifying factors predicting satisfaction and continued use that might be employed to improve offerings to keep customers coming back.     

Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust

Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world’s population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature on continued IS usage, service quality and consumer trust. The proposed model was empirically tested within the context of mHealth (mobile health) services at the BOP, applying PLS (partial least squares) under a cross sectional study. The findings confirm that both perceived service quality and perceived trust have significant explanatory power under an integrated ECM providing superior prediction of continuance intentions. The study concludes by discussing conceptual contributions, practical implications, limitations and future research directions.     

Examining the effects of information system characteristics and perceived usefulness on post adoption usage of information systems

Understanding post adoption behavior has emerged as an important issue in IS research. Organizations have invested in a plethora of Information Systems (IS) and the benefits that can be gained from these systems depend on their usage. Prior research has examined factors that impact users’ intention to continue using the IS. However, comprehending post adoption IS usage behavior has not received much attention. Building on TAM and IS success model, this study proposes that information quality and system integration influence perceived IS usefulness which will then drive post adoption usage of the IS. Post adoption IS usage is conceptualized as a broad concept that includes extended usage and exploratory usage. Data (N = 1032) was collected to test the model, in the context of a web-based student information system that students use to manage their academic work. The results show that at the post adoption stage, perceived IS usefulness is a good predictor of extended usage and exploratory usage. However, surprisingly IS usefulness was found to explain a much larger variance in exploratory usage. Information quality and system integration were found to influence IS usefulness. However, information quality also has a direct affect on extended usage, while system integration directly influenced exploratory usage. Assessment of the moderating role of gender and internet experience on model relationships reveals interesting insights. Implications are drawn for future research and practice.     

The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants

This study links generational literature and information systems (IS) research by investigating the effect of generational differences on the usage of Twitter. Using theories of technology acceptance and IS continuance, we propose a research model to explore whether digital natives (DN) and digital immigrants (DI) perceive technology differently, and whether any such differences affect Twitter use-continuance behaviour. Structural equation modelling analysis of survey data from 385 users reveals that DN and DI perceive Twitter differently, providing partial support for the propositions of the model. The findings emphasise the role of generation in explaining users' continuance behaviour, with DN experiencing more social pressure to use Twitter, and finding it easier to use – but less useful – than do DI. This study has important implications for research in that it contributes to the debate on generational differences and to the IS continuance literature.     

The Impact of Social Media in Review

Today, the impact of social media (SM) and social network services are undeniable. Social web applications are particularly so pervasive that finding innovative ways to incorporate them into our everyday lives for profit or educational use is a constant activity for some. The purpose of this study is to identify best practices acknowledged through scholarly literature for professionals and to highlight the common ways to improve the use of social web tools. Through a comprehensive literature review, this study illustrates how an effective communication synergy can be developed through the use of various social mediums for sustainable user engagement online.     

Habit formation in social media consumption: a case of political engagement

This study draw upon the theory of habit formation in consumption from macroeconomics to support the evidence on the existence of habit formation in social media consumption. Treating social media consumption as a form of digital good consumption and using aggregated weekly posts from the Facebook pages of a group of 12 politicians in the cabinet of Singapore, we verified through a non-separable recursive time model that social media consumption habits were developed among this group of politicians. This study further confirms the existence of reciprocity by validating habit formation in the social media consumption of citizens and followers of these politicians’ posts using time aggregated data of ‘likes’, ‘shares’ and ‘comments’. Further, this study shows the relationship between the strength of habit formation in social media consumption of politicians and citizens is positively correlated: the stronger the habit formation, the stronger the social capital reciprocity. Through these measurements, our analysis proved that political engagement in social media is a bi-directional habitual process and the use of a habit formation coefficient as a new parameter to measure ‘reciprocal engagement’ in social media provides a better understanding of the dynamic exchange between users of social media.     

Toward an Integrated Decision-Making Model for Consumer Electronic

The study proposes an integrated comprehensive consumer decision-making model by extending the customer value, satisfaction, and loyalty framework to include customer experience as an antecedent to creating value and enhancing satisfaction toward technology continuance intention. Our study incorporates perspectives from information systems (IS) and service marketing, where customer value (hedonic and utilitarian) theory and literature on customer experience with perceived ease of use and perceived usefulness as its dimensions are found to be drivers of technology continuance intention for consumer electronics. In addition, partial least squares results from 370 smartphone users indicate that within consumer electronics, price negatively moderates the relationship between utilitarian value and satisfaction but not with hedonic value and satisfaction. Contributions of findings and implications are discussed to provide references for consumer electronic firms in IS and service marketing.     

Do perceived use contexts influence usage behavior? An instrument development of perceived use context

In this study, we advance current knowledge on IS usage behavior by introducing the concepts of time, location, social, and technological use in perceived use context. We develop an instrument to verify the effects of use context on intention-to-use game services. We find that contextual factors of perceived use context (i.e., perceived time use, perceived location use, perceived social use, and perceived technological use) influence users’ behavioral beliefs (i.e., perceived usefulness and perceived ease of use), which leads to their subsequent attitude and behavioral intention toward using game services. Grounded in our findings, key implications for theory and practice are discussed.     

Understanding the impact of social media usage among organizations

This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes certain antecedent factors that are specific to social media usage in organizations. The items to measure different purposes of social media usage in organizations were developed, which contribute to the enhancement of social media usage measurement. This study develops and tests an integrated model that contributes to the scholarly research on social media and information systems. The study also helps organizations to understand the benefits of social media usage and provides a justification for investments in social media by organizations.     

Understanding compulsive social media use: The premise of complementing self-conceptions mismatch with technology

Some anecdotal accounts and research reports have suggested that obsessive social media involvement could turn into a compulsive behavior among university students. Unfortunately, the research that sheds light on the possible conditional nature of that relationship is scarce at best. Therefore, this study tries to address this issue by developing a contingency-based model and tests it using data gathered from a sample of university students. The model postulates that compulsive social media use arises due to self-awareness factors, and together they in turn predict problematic learning outcomes. It also postulates that these relationships are moderated by the influence of technological factors. The results indicate that self-esteem has a significant negative influence on compulsive social media use and that interaction anxiousness has a significant positive influence on the same. The results also reveal that only compulsive social media use has a significant direct influence on problematic learning outcomes; and that social media complementarity plays a moderating role in the model. We discuss the implications of these findings for research and practice.     

Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior research on online behavior continuance models perceives usefulness, trust, satisfaction, and perceived value as the major determinants of continued usage or loyalty, overlooking the important role of habit. We define habit in the context of online shopping as the extent to which buyers tend to shop online automatically without thinking. Building on recent research on the continued usage of IS and repeat purchasing, we develop a model suggesting that habit acts as a moderator between trust and repeat purchase intention, while familiarity, value and satisfaction are the three antecedents of habit. Data collected from 454 customers of the Yahoo!Kimo shopping mall provide strong support for the research model. The results indicate that a higher level of habit reduces the effect of trust on repeat purchase intention. The data also show that value, satisfaction, and familiarity are important to habit formation and thus relevant within the context of online repeat purchasing. The implications for theory and practice and suggestions for future research are also discussed.