The importance of usability in product choice: A mobile phone case study

Usability has become established as an important aspect of product design. This paper describes an investigation that was carried out to identify the importance of usability in product choice related to other product attributes. Interviews were initially carried out to identify possible attributes that contribute to product choice. Experiments were then undertaken using the methods of active information search, structured preference elicitation, ranking and interviews in order to find out what attributes were important to people when choosing an example product – mobile phones. It was found that usability is indeed important in product choice but perhaps not as much as users themselves believe. Other attributes that were found to be more important were features, aesthetics and cost. The process of product choice was found to be complex and it may be the case that people have come to expect usability in their products. Further research is needed to understand more fully the changing role of usability in product choice and to further improve the quality of the user–product relationship.     

The influence of product aesthetics and user state in usability testing

An empirical study examined the effects of two influencing factors in usability tests on user performance and usability ratings. Product aesthetics (high vs. low) as the main independent factor and prior usage event (positive vs. negative) as a subsidiary independent factor were varied in a between-participants design. 60 participants took part in the experiment, completing a number of typical tasks of mobile phone users. The results showed that increased product aesthetics had a positive effect on perceived usability and led to longer task completion times. After a negative usage event had been experimentally induced, usability ratings dropped as expected but user performance on subsequent tasks remained unaffected. An important implication of the study is that the aesthetic properties of a product may have multiple effects that go beyond perceived product attractiveness.     

SPI success factors within product usability evaluation

This article presents an experience report where we compare 8 years of experience of product related usability testing and evaluation with principles for software process improvement (SPI). In theory the product and the process views are often seen to be complementary, but studies of industry have demonstrated the opposite. Therefore, more empirical studies are needed to understand and improve the present situation. We find areas of close agreement as well as areas where our work illuminates new characteristics. It has been identified that successful SPI is dependent upon being successfully combined with a business orientation. Usability and business orientation also have strong connections although this has not been extensively addressed in SPI publications. Reasons for this could be that usability focuses on product metrics whilst today's SPI mainly focuses on process metrics. Also because today's SPI is dominated by striving towards a standardized, controllable, and predictable software engineering process; whilst successful usability efforts in organisations are more about creating a creative organisational culture advocating a useful product throughout the development and product life cycle. We provide a study and discussion that supports future development when combining usability and product focus with SPI, in particular if these efforts are related to usability process improvement efforts.     

Product design and apparent usability. The influence of novelty in product appearance

This research enhances our understanding of the relationship between aesthetics and usability by investigating the effects of novelty in product appearance on the apparent usability of a product. In two experimental studies using washing machines and digital cameras as stimuli, we systematically manipulated the level of novelty (low vs. high) in the product appearance by changing the product's color or shape. Participants were presented with one of these product appearances and a list of the product's technical specifications. Next, participants indicated how difficult or easy they expected the usage of the product to be. Our findings demonstrate that because people associate a high level of novelty with technological advancement, novelty in a product appearance negatively affects their expectations of a product's usability at the point of sale. Furthermore, novices are more likely to use the level of novelty as a cue for a product's apparent usability than experts.     

Understanding of website usability: Specifying and measuring constructs and their relationships

Developing a usable website is pivotal for e-business success. Researchers have devoted effort to develop metrics, guidelines and theories of website usability, yet there still is a lack of consensus on the multifaceted dimensions of website usability and lack of investigation of the nomological networks among website usability constructs. This study first investigated the common dimensions of website usability by integrating the findings of previous studies and a focus group study with website usability experts. Instruments to measure the constructs were developed and empirically validated. Then nomological networks between website usability constructs and between those constructs and online purchase intention and purchase were examined. Three field studies including two questionnaire surveys and a causal mapping analysis were conducted. The research identified ten website usability constructs with strong psychometric properties. A number of nomological networks between usability constructs were discovered, contributing to identification of sources of variances of purchase intention and purchase behavior. Findings of this study are expected to provide useful insights for practitioners to develop more usable websites and for researchers to better assess the effect of website usability on online customer behavior.     

Product design enhancement using apparent usability and affective quality

In this study, apparent usability and affective quality were integrated in a design framework called the Usability Perception and Emotion Enhancement Model (UPEEM). The UPEEM was validated using structural equation modeling (SEM). The methodology consists of four phases namely product selection, attribute identification, design alternative generation, and design alternative evaluation. The first stage involved the selection of a product that highly involves the consumer. In the attribute identification stage, design elements of the product were identified. The possible values of these elements were also determined for use in the experimentation process. Design of experiments was used to identify how the attributes will be varied in the design alternative stage and which of the attributes significantly contribute to affective quality, apparent usability, and desirability in the design evaluation stage. Results suggest that product attributes related to form are relevant in eliciting intense affect and perception of usability in mobile phones especially those directly related to functionality and aesthetics. This study considered only four product attributes among so many due to the constraints of the research design employed. Attributes related to aesthetic perception of a product enhance apparent usability such as those related to dimensional ratios.     

The influence of product aesthetics and usability over the course of time: a longitudinal field experiment

A longitudinal field experiment was carried out over a period of 2 weeks to examine the influence of product aesthetics and inherent product usability. A 2 × 2 × 3 mixed design was used in the study, with product aesthetics (high/low) and usability (high/low) being manipulated as between-subjects variables and exposure time as a repeated-measures variable (three levels). A sample of 60 mobile phone users was tested during a multiple-session usability test. A range of outcome variables was measured, including performance, perceived usability, perceived aesthetics and emotion. A major finding was that the positive effect of an aesthetically appealing product on perceived usability, reported in many previous studies, began to wane with increasing exposure time. The data provided similar evidence for emotion, which also showed changes as a function of exposure time. The study has methodological implications for the future design of usability tests, notably suggesting the need for longitudinal approaches in usability research. PRACTITIONER SUMMARY: This study indicates that product aesthetics influences perceived usability considerably in one-off usability tests but this influence wanes over time. When completing a usability test it is therefore advisable to adopt a longitudinal multiple-session approach to reduce the possibly undesirable influence of aesthetics on usability ratings.     

The theoretical foundation and validity of a component-based usability questionnaire

Although software engineers extensively use a component-based software engineering (CBSE) approach, existing usability questionnaires only support a holistic evaluation approach, which focuses on the usability of the system as a whole. Therefore, this paper discusses a component-specific questionnaire for measuring the perceived ease-of-use of individual interaction components. A theoretical framework is presented for this compositional evaluation approach, which builds on Taylor's layered protocol theory. The application and validity of the component-specific measure is evaluated by re-examining the results of four experiments. Here, participants were asked to use the questionnaire to evaluate a total of nine interaction components used in a mobile phone, a room thermostat, a web-enabled TV set and a calculator. The applicability of the questionnaire is discussed in the setting of a new usability study of an MP3 player. The findings suggest that at least part of the perceived usability of a product can be evaluated on a component-based level.     

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

This article examined the effects of product aesthetics on several outcome variables in usability tests. Employing a computer simulation of a mobile phone, 60 adolescents (14-17 yrs) were asked to complete a number of typical tasks of mobile phone users. Two functionally identical mobile phones were manipulated with regard to their visual appearance (highly appealing vs not appealing) to determine the influence of appearance on perceived usability, performance measures and perceived attractiveness. The results showed that participants using the highly appealing phone rated their appliance as being more usable than participants operating the unappealing model. Furthermore, the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model. The study discusses the implications for the use of adolescents in ergonomic research.     

A study on how usability flaws in GUI design increase mouse movements and consequently may affect users' health

The objective of this study is to discuss how software usability flaws may cause a significant increase in mouse movements and, as a potential side effect, may even affect users' health. During the literature review, this article examines the potential relationship between mouse movement and musculoskeletal disorders of the upper extremity, based on studies from medical sciences. Subsequently, in the main part of the present study, three software products were selected that had at least one usability flaw related to extra mouse movement (the selection of the software was made out of over 20 software programs that had been evaluated in our Software Quality Assessment Laboratory). For these products, all additional mouse movements were measured, involving actual users in various settings and computer configurations. The findings showed that even a single usability flaw may increase mouse movement to a magnitude of between 3.6 and 4.7 m/h. The article concludes that the role of software engineering is to focus on software usability as well, taking into account that a user friendly graphical user interface (GUI) which is able to eliminate unnecessary mouse movement may also eventually contribute to the reduction of fatigue and discomfort, caused by musculoskeletal disorders.     

The influence of laboratory set-up in usability tests: effects on user performance,subjective ratings and physiological measures

This article examines the influences of situational factors on user behaviour in usability tests. Sixty participants carried out two tasks on a computer-simulated prototype of a mobile phone. Employing a 3 × 2 mixed experimental design, laboratory set-up was varied as a between-subjects variable (presence of facilitator and two non-interactive observers, presence of facilitator or no person present) while task difficulty was manipulated as a within-subjects variable (low vs. high). Performance data, subjective measures and physiological parameters (e.g. heart rate variability) were taken. The results showed that the presence of non-interactive observers during a usability test led to a physiological stress response, decreased performance on some measures and affected the emotional state of test participants. The presence of a facilitator (i.e. a participating observer) also influenced the emotional state of the test participant. Practitioners involved in usability testing need to be aware of undue influences of observers, in particular, if the observers are non-interactive. The findings presented in this paper have implications for the practice of usability testing. They indicated a considerable influence of observers on test participants (physiology and emotions) and on the outcomes of usability tests (performance measures). This should be considered when selecting the set-up of a usability testing procedure.     

A model of the relationship between psychological characteristics,mobile phone addiction and use of mobile phones by Taiwanese university female students

While many researches have analyzed the psychological antecedents of mobile phone addiction and mobile phone usage behavior, their relationship with psychological characteristics remains mixed. We investigated the relationship between psychological characteristics, mobile phone addiction and use of mobile phones for 269 Taiwanese female university students who were administered Rosenberg’s self-esteem scale, Lai’s personality inventory, and a mobile phone usage questionnaire and mobile phone addiction scale. The result showing that: (1) social extraversion and anxiety have positive effects on mobile phone addiction, and self-esteem has negative effects on mobile phone addiction. (2) Mobile phone addiction has a positive predictive effect on mobile phone usage behavior. The results of this study identify personal psychological characteristics of Taiwanese female university students which can significantly predict mobile phone addiction; female university students with mobile phone addiction will make more phone calls and send more text messages. These results are discussed and suggestions for future research for school and university students are provided.     

The development of a panorama manifestation virtual reality system for navigation and a usability comparison with a desktop system

The virtual reality (VR) system has become popular in the last two decades and is being applied increasingly to navigation studies. This study developed a panorama manifestation (PM) VR system, with six monitors forming a circular display and an interactive chair equipped with rotation sensors and operating knobs. The advantages of the PM system include a large circular display, a body-centred design, body engagement and a low set-up cost. Based on navigation experimental tasks, this system's usability was compared with that of a typical desktop (DT) system. The results showed that participants using the PM system had a significantly higher success rate and required less completion time than participants using the DT system, indicating that the PM system outperforms the DT system in terms of effectiveness and efficiency in some navigation tasks, and also suggesting that the PM system may require lower spatial cognition workload in the navigation tasks. However, the participants’ subjective evaluations of task difficulty (TD) failed to reach significance although the PM group did report a lower mean value for TD. Additionally, in the PM system, the participants’ spatial ability was more predictive to their navigation performance than that in the DT system, indicating that the PM system offered greater usability for some spatial experiments and could provide more support for participants’ navigation tasks.     

The effects of usability and web design attributes on user preference for e-commerce web sites

This study examines the relationships among perceived usability before actual use, task completion time, and preference, and the effects of design attributes on user preference for e-commerce web sites. Nine online bookstore web sites were used by ten participants. Results indicate: (1) pre-use usability and task completion time were correlated; (2) the relationship between pre-use usability and preference was greater than that of task completion time and preference; (3) design attribute assessments after actual use were highly intercorrelated; and (4) organizational structure and layout had a greater effect on user preference than aesthetic aspects, such as color and typography. These findings can be used to construct a conceptual framework for understanding user preferences and to develop design guidelines to yield more highly preferred e-commerce web sites. Also, the methodology in this study can be applied to other computerized-applications.     

The influence of prototype fidelity and aesthetics of design in usability tests: effects on user behaviour, subjective evaluation and emotion

An empirical study examined the impact of prototype fidelity on user behaviour, subjective user evaluation and emotion. The independent factors of prototype fidelity (paper prototype, computer prototype, fully operational appliance) and aesthetics of design (high vs. moderate) were varied in a between-subjects design. The 60 participants of the experiment were asked to complete two typical tasks of mobile phone usage: sending a text message and suppressing a phone number. Both performance data and a number of subjective measures were recorded. The results suggested that task completion time may be overestimated when a computer prototype is being used. Furthermore, users appeared to compensate for deficiencies in aesthetic design by overrating the aesthetic qualities of reduced fidelity prototypes. Finally, user emotions were more positively affected by the operation of the more attractive mobile phone than by the less appealing one.     

Technique,muscle activity and kinematic differences in young adults texting on mobile phones

The aim of this study was to investigate whether there are differences in technique between young adults with and without musculoskeletal symptoms when using a mobile phone for texting and whether there are differences in muscle activity and kinematics between different texting techniques. A total of 56 young adults performed a standardised texting task on a mobile phone. Their texting techniques were registered using an observation protocol. The muscular activity in six muscles in the right forearm/hand and both shoulders were registered by surface electromyography and the thumb abduction/adduction and flexion/extension were registered using a biaxial electrogoniometer. Differences in texting techniques were found between the symptomatic and the asymptomatic group, with a higher proportion of sitting with back support and forearm support and with a neutral head position in the asymptomatic group. Differences in muscle activity and kinematics were also found between different texting techniques. The differences in texting technique between symptomatic and asymptomatic subjects cannot be explained by them having symptoms but may be a possible contribution to their symptoms.

Statement of Relevance: There has been a dramatically increased use of mobile phones for texting especially among young people during the last years. A better understanding of the physical exposure associated with the intensive use is important in order to prevent the development of musculoskeletal disorders and decreased work ability related to this use.     

The relationship between user participation and system success: a simultaneous contingency approach

The relationship between user participation and information system (IS) success has drawn attention from researchers for some time. It is assumed that strong participation of future users in the design of IS would lead to successful outcomes in terms of more IS usage, greater user acceptance, and increased user satisfaction. However, in spite of this, much of the empirical research so far has been unable to demonstrate its benefits. This paper examines the participation–success relationship in a broader context, where the effects of user participation and two other factors, user attitudes and user involvement, on system success occur simultaneously. Other contingency variables considered here are: system impact, system complexity, and development methodology. The theoretical framework and the associated hypotheses are empirically tested by a survey of 32 organizations. Empirical results corroborate the positive link between user participation and user satisfaction and provide evidence on the interplay between user attitudes and user involvement.     

Critical success factors for e-learning in developing countries: A comparative analysis between ICT experts and faculty

This study identifies the critical success factors that influence the acceptance of e-learning systems in developing countries. E-learning is a popular mode of delivering educational materials in higher education by universities throughout the world. This study identifies multiple factors that influence the success of e-learning systems from the literature and compares the relative importance among two stakeholder groups in developing countries, ICT experts and faculty. This study collected 76 usable responses using the Delphi method and Analytic Hierarchy Process (AHP) approach. The results reveal 6 dimensions and 20 critical success factors for e-learning systems in developing countries. Findings illustrate the importance of curriculum design for learning performance. Technology awareness, motivation, and changing learners’ behavior are prerequisites for successful e-learning implementations. Several recommendations are provided to aid the implementation of e-learning systems for developing countries which have relevance for researchers and practitioners. Limitations as well as possible research directions are also discussed.     

Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations

Previous research on Internet recruitment has made the implicit assumption that recruitment websites influence viewers’ opinions of recruiting organizations. This study tested this assumption using a pretest/posttest design. Findings revealed that participants’ organizational favorability, image as employer, and organizational attractiveness perceptions were affected by their viewing of organizational recruitment websites. Greater increases in favorable organizational evaluations from the pretest measures to the posttest measures occurred with organizations maintaining websites that were easy to navigate and/or that were appealing. Contrary to predictions made by signaling theory, recruitment websites had similar effects on the organizational impressions of all individuals, regardless of their familiarity with the organizations maintaining the recruitment websites that they viewed.     

The impact of price decreases on telephone and cell phone diffusion

The diffusion process (the degree of penetration within a region) of telephones and cell phones has proceeded rapidly in most regions, but the factors influencing diffusion rates are still unknown. Using data from six regions (which varied in terms of economic wealth, stage of diffusion, technological and social infrastructures, and institutional policies), and two different technologies (telephone and cell phone) we showed that price-adjusted diffusion models had better explanatory power than pure diffusion models, validating Gurbaxani and Mendelson's model. We found that the impact of price decreases was positive and significant in all regions and for both technologies. Additionally the study showed that the impact of price decreases was stronger for less wealthy regions and for nations with higher developed social infrastructure (as measured by educational level) and greater political stability (as measured by Mauro's composite index) after controlling for GDP. We also found that, in general, the price effect was stronger for telephones (an older technology) than for cell phones.