News Media,Knowledge, and Political Interest: Evidence of a Dual Role From a Field Experiment

Political knowledge and political interest are generally positively influenced by news media exposure. Yet, at the same time, knowledge and interest are among the most important predictors of news media exposure in the first place. We conduct a field experiment (N = 393) as a test of this dual function of knowledge and interest in a realistic news media choice setting. We examine whether preexisting interest and knowledge predict which individuals can be encouraged to read an unfamiliar information-rich newspaper, and if using this newspaper, in turn, has effects on interest and knowledge. Results show that interest and knowledge are predictors of compliance in the experiment. While political knowledge shows some response to the additional news exposure, interest remains stable.     

Dual Screening the Political: Media Events,Social Media,and Citizen Engagement

Dual screening—the complex bundle of practices that involve integrating, and switching across and between, live broadcast media and social media—is now routine for many citizens during important political media events. But do these practices shape political engagement, and if so, why? We devised a unique research design combining a large‐scale Twitter dataset and a custom‐built panel survey focusing on the broadcast party leaders' debates held during the 2014 European Parliament elections in the United Kingdom. We find that relatively active, “lean‐forward” practices, such as commenting live on social media as the debate unfolded, and engaging with conversations via Twitter hashtags, have the strongest and most consistent positive associations with political engagement.     

面向社会媒体的信息抽取:任务、挑战与机遇

社会媒体是人们用来分享意见、见解、观念和经验的平台或工具,目前已经发展成具有日益重大影响力的新媒体。面向社会媒体的信息抽取就是要从充满噪音的、零碎的、非结构化的社会媒体的自由文本中提取有价值的结构化的信息,以利于从社会媒体内容中有效地获取信息。介绍了面向社会媒体的信息抽取这一任务的诞生背景、要解决的主要问题、面临的主要挑战、相关工作以及未来的研究方向。     

Protest Paradigm in Multimedia: Social Media Sharing of Coverage About the Crime of Ayotzinapa,Mexico

In 2014 protests erupted around the world after 43 college students from Ayotzinapa, Mexico, were kidnapped and massacred. This bilingual, cross-national content analysis explores the relationship between multimedia features in stories about the Ayotzinapa protests and how social media users liked, shared, and commented on that coverage. This study furthers our understanding of the protest paradigm in a digital context, and sheds light on differences in mainstream, alternative, and online media outlets' coverage of protesters. Additionally, this study suggests social media users might prefer more legitimizing coverage of protesters than mainstream media typically offer.     

Bringing Technological Frames to Work: How Previous Experience with Social Media Shapes the Technology's Meaning in an Organization

This study examines the expectations that workers have regarding enterprise social media (ESM). Using interviews with 58 employees at an organization implementing an ESM platform, we compare workers' views of the technology with those of existing workplace communication technologies and publicly available social media. We find individuals' frames regarding expectations and assumptions of social media are established through activities outside work settings and influence employees' views about the usefulness of ESM. Differences in technological frames regarding ESM were related to workers' age and level of personal social media use, but in directions contrary to expectations expressed in the literature. Findings emphasize how interpretations of technology may shift over time and across contexts in unique ways for different individuals.     

Partisan Selective Sharing: The Biased Diffusion of Fact-Checking Messages on Social Media

Using large Twitter datasets collected during the 2012 U.S. presidential election, we examined how partisanship shapes patterns of sharing and commenting on candidate fact-check rulings. Our results indicate that partisans selectively share fact-checking messages that cheerlead their own candidate and denigrate the opposing party's candidate, resulting in an ideologically narrow flow of fact checks to their followers. We also find evidence of hostile media perception in users' public accusations of bias on the part of fact-checking organizations. Additionally, Republicans showed stronger outgroup negativity and hostility toward fact checkers than Democrats. These findings help us understand “selective sharing” as a complementary process to selective exposure, as well as identifying asymmetries between partisans in their sharing practices.     

Behavioral Effects of Framing on Social Media Users: How Conflict,Economic, Human Interest,and Morality Frames Drive News Sharing

We hypothesize that generic frames influence what news people share on Facebook and Twitter through three different routes: emotions, motivations, and psychological engagement. Using a mixed-methods design, a content analysis of a representative sample of articles published in six Chilean outlets was combined with in-depth interviews with digital journalists. After controlling for issue, newsworthiness, informational utility, valence, and other confounds, results show that—across platforms—a morality frame increases news sharing, whereas a conflict frame decreases it. Emphasizing economic consequences also decreases sharing, but only on Facebook. Surprisingly, the human interest angle has no noticeable effects. These results show that news frames can have behavioral consequences, and confirm the existence of a gap between preferred frames of journalists and users.     

Tents,Tweets, and Events: The Interplay Between Ongoing Protests and Social Media

Recent protests have fuelled deliberations about the extent to which social media ignites popular uprisings. In this article, we use time‐series data of Twitter, Facebook, and onsite protests to assess the Granger causality between social media streams and onsite developments at the Indignados, Occupy, and Brazilian Vinegar protests. After applying Gaussianization to the data, we found contentious communication on Twitter and Facebook forecasted onsite protest during the Indignados and Occupy protests, with bidirectional Granger causality between online and onsite protest in the Occupy series. Conversely, the Vinegar demonstrations presented Granger causality between Facebook and Twitter communication, and separately between protestors and injuries/arrests onsite. We conclude that the effective forecasting of protest activity likely varies across different instances of political unrest.     

“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media

This study explores the influence of the public's negative comments regarding a corporate social responsibility (CSR) campaign in social media and how to best respond to them. It examined the interaction effects of comment valence and the company's response sidedness on the public's attitudes as mediated by the perceived negativity and perceived altruism. Results revealed that 2‐sided CSR responses are more effective than 1‐sided responses in enhancing altruistic motives for CSR, reducing perceived negativity in the public's comments, and eliciting favorable attitudes, especially when comments were negative. The effects of message sidedness disappeared when the public's comments were positive. Results also showed that perceived altruism and negativity mediate the effects of message strategies on the public's attitudes toward the company.     

In Related News,That Was Wrong: The Correction of Misinformation Through Related Stories Functionality in Social Media

Research on social media and research on correcting misinformation are both growing areas in communication, but for the most part they have not found common ground. This study seeks to bridge these two areas, considering the role that social media may play in correcting misinformation. To do so, we test a new function of Facebook, which provides related links when people click on a link within Facebook. We show users a post containing misinformation, and then manipulate the related stories to either confirm, correct, or both confirm and correct the misinformation. Findings suggest that when related stories correct a post that includes misinformation, misperceptions are significantly reduced.     

Selective Use of News Cues: A Multiple‐Motive Perspective on Information Selection in Social Media Environments

This study investigated the effects of message and social cues on selective exposure to political information in a social media environment. Based on the heuristic‐systematic model, we hypothesized that readers' selective consideration of specific cues can be explained by situational motivations. In an experiment (N = 137), subjects primed with motivational goals (accuracy, defense, or impression motivations, as well as a control group) were asked to search for information. Participants preferred attitude‐consistent information and balanced information over attitude‐inconsistent information, and also preferred highly recommended articles. Defense‐motivated partisans exhibited a stronger confirmation bias, whereas impression motivation amplified the effects of social recommendations. These findings specify the conditions under which individuals engage in narrow, open‐minded, or social patterns of information selection.     

The Relationship Between Online Pornography and the Sexual Objectification of Women: The Attenuating Role of Porn Literacy Education

Media literacy interventions partly aim at preventing undesirable media effects at a later point of time. However, longitudinal research on the interaction between media literacy education and media effects is lacking. In this longitudinal study among 1,947 13–25-year-olds, we started to address this lacuna by examining the potential of porn literacy education at schools to attenuate the longitudinal relationship between exposure to sexually explicit Internet material (SEIM) and views of women as sex objects. A two-way interaction effect emerged: The relationship between SEIM and sexist views became weaker, the more users had learned from porn literacy education. No gender or age differences occurred. This study thus provides some first evidence for the role of media education in reducing undesirable media effects.     

Social media in marketing: A review and analysis of the existing literature

People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. Equally, the related issues of social media marketing have been also the focus of attention for academics and researchers to expand the current understanding about such phenomena over the marketing area. Accordingly, the main aim of this study is to systematically examine and review the current studies that have conducted over the related area of social media and marketing. By reviewing approximately 144 articles, the researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance. In this review, it has also studied the most common research approaches adopted to examine the related issues of social media marketing. Further discussion is also introduced followed by an explanation of the current review limitations and recommended directions to be examined by future studies.     

I Saw You in the News: Mediated and Direct Intergroup Contact Improve Outgroup Attitudes

This study extends the boundary conditions of mediated contact theory by (a) differentiating between mediated contact quantity and quality, (b) examining whether mediated contact exerts effects above and beyond direct contact, and (c) offering causal and generalizable evidence on the effects of exposure to numerous individual outgroup members in news media. We match individual‐level data from a representative panel survey with data on the amount of coverage about members from two outgroups and with the results from validated sentiment analysis. Mediated contact, and especially its quantity, improved outgroup attitudes independently of direct contact. These findings emerged for both outgroups and across two outcome measures.     

The Polarizing Impact of News Coverage on Populist Attitudes in the Public: Evidence From a Panel Study in Four European Democracies

This study explores how news messages carrying parts of the populist ideology contribute to a polarization of public opinion about populism. It combines a content analysis of news coverage on two policy areas (N = 7,119 stories) with a two-wave panel survey (N = 2,338) in four European metropolitan regions (Berlin, Paris, London, and Zurich). In three regions, unopposed media messages with a populist stance have a conditional effect on populist attitudes that depends on prior convictions. A higher dose of exposure to populist news coverage enhances both prior agreement and disagreement with populism. Although the observed interaction patterns vary between regions, the general picture suggests that populist messages in the news foster polarization between public support and disapproval of populism.     

Wild Public Networks and Affective Movements in China: Environmental Activism,Social Media,and Protest in Maoming

In the following essay, I offer and explain the concept of wild public networks as a tool for social movement scholars interested in taking a network approach to contemporary protests via poststructuralism. Wild public networks offer scholars a means of approaching social movements that moves past binaries to productively incorporate affect. In so doing, the concept of wild public networks advances an ontological shift for social movement scholars that also alters what we examine and how. Wild public networks consider how the movement of the social can be witnessed in changes to relationships between actants and the configurations of networks. To explicate this new concept, I turn to contemporary environmental protests in Maoming, China.     

The legal and economic framework of the third audiovisual sector in UK,Netherlands, Switzerland,Niedersachsen (Germany) and Ireland

The multiple roles and services of community media have gained new attention in recent years throughout many countries, particularly in the context of maintaining and promoting independent local communication. The present work is intended to provide a basis for discussion on the legal foundation of, and support for community media. It outlines a series of recommendations for further media–political discussions with the third broadcasting sector based on community media experiences in five European countries: the Netherlands, Ireland, Germany (Lower Saxony), Switzerland and Britain.     

Reframing the Iraq War: Official Sources,Dramatic Events,and Changes in Media Framing

This study examines how official sources and dramatic events influence media framing of political issues, assessing the claims of the indexing hypothesis and event-driven models. Through an analysis of the New York Times' coverage of the Iraq War in late 2005 and early 2006, this study compares coverage from before and after the bombing of a major Shi'ite shrine in Iraq. The analysis shows that journalists avoided the preferred frame of the White House while amplifying the preferred frame of the military. It also shows that the bombing spurred journalists to reframe the conflict. These findings challenge parts of the indexing hypothesis and support a more event-driven model of media framing.     

Making Sense of Violence: Perceived Meaningfulness as a Predictor of Audience Interest in Violent Media Content

Research on audience interest in violent media content is extended to include individuals' appreciation of certain types of violent portrayals as a meaningful and valuable reflection of reality. A sample of 482 German and U.S. adults aged 18–82 watched movie trailers that varied in pretest ratings of gore and meaningfulness, but were equivalent in suspense. As hypothesized, perceived levels of gore and meaningfulness interacted to predict individuals' reported likelihood of watching the full movie, such that a negative influence of gore on viewing likelihood was compensated at high levels of meaningfulness. These findings suggest that, in addition to other motivations such as suspense, some types of violent and even gory content might be sought as an opportunity for meaning‐making.     

Social participation of the elderly in China: The roles of conventional media,digital access and social media engagement

China is the most rapidly aging country and has the largest aging population in the world. However, social participation is an important intervention to boost the active and healthy aging. The present study investigated the effects of media usage, together with social-demographics and health variables, on Chinese older adults. Drawing upon a national research project with a representative sample (N = 1,399) of older adults (55+) from 58 cities in China, the research findings revealed that conventional media, digital access and social media usage had positive effects on older adults’ informal social participation, while age moderated the relationship between informal social participation and digital access, particularly regarding access to tablet PCs and smartphones. Moreover, conventional media, digital access and social media engagement largely explained seniors’ formal social participation regardless of their social-demographic backgrounds. Finally, the roles of conventional media and digital media in older adults’ social participation are discussed.