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1.
价格是市场营销组合各要素中十分敏感而又难以控制的因素,它直接关系着市场对产品的接受程度.影响着市场需求和企业利润的多少,涉及到生产者、销售者、消费者等各个方面的利益。因此,定价策略成为企业营销组合策略中最重要的组成部分。网络营销由于其自有的特点.其定价策略也与传统渠道的定价策略表现出一定的差异,因此有必要对网络营销中的定价策略进行研究。本文分析了网络营销中最有争议的一种定价策略——动态定价策略.包括其经济价值和实施策略。  相似文献   

2.
本文分析了旅游网络营销的必然性,针对目前欠发达地区旅游网络营销中存在的问题进行分析,提出旅游网络营销品牌塑造、平台构建、利用搜索引擎营销、旅游目的地品牌软营销的旅游网络营销策略。  相似文献   

3.
李大成 《电子世界》2012,(12):112-113
网络营销是一种新的营销途径,具有许多传统营销途径所不具备的优点同时可以实现营销的基本职能,是未来营销活动的必然趋势。本文首先对网络营销的概念和意义进行了简单介绍,进一步分析了网络营销的优点,既而深入分析了当前网络营销存在的问题,并在此基础上对企业如何利用好网络营销展开讨论。  相似文献   

4.
随着互联网络技术的飞速发展,网上购物已经成为当今时代的必然趋势。如何正确分析网络消费者的消费心理,是企业进行网络营销的首要任务。本文通过对网络消费者消费心理的分析,并指出灯具企业网络营销中存在的问题,提出了相应的营销策略来满足网络消费者的需要,最终实现灯具企业的营销目标。  相似文献   

5.
现代通信网络技术的发展必将带来电力营销的变革,网络营销具有诸多优势,将网络营销应用于电力营销系统是未来的趋势,本文探讨了未来智能电网下的电力网络营销,首先对网络营销理论进行了介绍,接下来就智能电网对网络营销的影响作出阐述,最后对智能电网下电力网络营销模式进行了分析。  相似文献   

6.
王威 《电子科技导报》2014,(2):31-31,35
微博营销是一种新兴的网络营销方式,具有鲜明的特点,正广受企业营销人员的关注。本文探讨了微博营销的特点和难点,并总结了企业实施微博营销的策略和技巧。  相似文献   

7.
随着网络技术和电子商务的发展,越来越多的体育用品制造企业在营销过程中逐渐突破传统的营销方式,将网络营销作为企业整合营销资源、进行市场推广和品牌树立的重要手段。本文首先对我国体育用品制造企业的发展现状和网络营销基本理论进行了梳理,然后对体育用品制造企业开展网络营销的现状进行了剖析,最后对我国体育用品制造企业开展网络营销的策略进行了总结。  相似文献   

8.
本文对生产性服务企业相关概念进行了界定,分析了生产性服务企业营销模式的选择问题,同时对网络营销可行性及过程进行了研究,并指出了网络营销的几种常见模式。  相似文献   

9.
论文对后发企业目标市场和颠覆性营销策略选择进行了分析,指出网络营销是后发企业实现跨越式发展的重要推力。最后针对亚马逊公司展开案例分析。  相似文献   

10.
搜索引擎营销是网络营销的一个重要组成部分。用户作为搜索引擎的直接使用者,就成为搜索引擎营销服务质量的最终评判者。本文提出一种基于用户行为的搜索引擎营销策略。  相似文献   

11.
DUV lithography, using the 248 nm wavelength, is a viable manufacturing option for devices with features at 130 nm and less. Given the low kl value of the lithography, integrated process development is a necessary method for achieving acceptable process latitude. The application of assist features for rule based OPC requires the simultaneous optimization of the mask, illumination optics and the resist.Described in this paper are the details involved in optimizing each of these aspects for line and space imaging.A reference pitch is first chosen to determine how the optics will be set. The ideal sigma setting is determined by a simple geometrically derived expression. The inner and outer machine settings are determined, in turn,with the simulation of a figure of merit. The maximum value of the response surface of this FOM occurs at the optimal sigma settings. Experimental confirmation of this is shown in the paper.Assist features are used to modify the aerial image of the more isolated images on the mask. The effect that the diffraction of the scattering bars (SBs) has on the image intensity distribution is explained. Rules for determining the size and placement of SBs are also given.Resist is optimized for use with off-axis illumination and assist features. A general explanation of the material' s effect is discussed along with the affect on the through-pitch bias. The paper culminates with the showing of the lithographic results from the fully optimized system.  相似文献   

12.
The relation between the power of the Brillouin signal and the strain is one of the bases of the distributed fiber sensors of temperature and strain. The coefficient of the Bfillouin gain can be changed by the temperature and the strain that will affect the power of the Brillouin scattering. The relation between the change of the Brillouin gain coefficient and the strain is thought to be linear by many researchers. However, it is not always linear based on the theoretical analysis and numerical simulation. Therefore, errors will be caused if the relation between the change of the Brillouin gain coefficient and the strain is regarded as to be linear approximately for measuring the temperature and the strain. For this reason, the influence of the parameters on the Brillouin gain coefficient is proposed through theoretical analysis and numerical simulation.  相似文献   

13.
Today, micro-system technology and the development of new MEMS (Micro-Electro-Mechanical Systems) are emerging rapidly. In order for this development to become a success in the long run, measurement systems have to ensure product quality. Most often, MEMS have to be tested by means of functionality or destructive tests. One reason for this is that there are no suitable systems or sensing probes available which can be used for the measurement of quasi inaccessible features like small holes or cavities. We present a measurement system that could be used for these kinds of measurements. The system combines a fiber optical, miniaturized sensing probe with low-coherence interferometry, so that absolute distance measurements with nanometer accuracy are possible.  相似文献   

14.
The parallel thinning algorithm with two subiterations is improved in this paper. By analyzing the notions of connected components and passes, a conclusion is drawn that the number of passes and the number of eight-connected components are equal. Then the expression of the number of eight-connected components is obtained which replaces the old one in the algorithm. And a reserving condition is proposed by experiments, which alleviates the excess deletion where a diagonal line and a beeline intersect. The experimental results demonstrate that the thinned curve is almost located in the middle of the original curve connectivelv with single pixel width and the processing speed is high.  相似文献   

15.
From its emergence in the late 1980s as a lower cost alternative to early EEPROM technologies, flash memory has evolved to higher densities and speedsand rapidly growing acceptance in mobile applications.In the process, flash memory devices have placed increased test requirements on manufacturers. Today, as flash device test grows in importance in China, manufacturers face growing pressure for reduced cost-oftest, increased throughput and greater return on investment for test equipment. At the same time, the move to integrated flash packages for contactless smart card applications adds a significant further challenge to manufacturers seeking rapid, low-cost test.  相似文献   

16.
This paper presents a new method to increase the waveguide coupling efficiency in hybrid silicon lasers. We find that the propagation constant of the InGaAsP emitting layer can be equal to that of the Si resonant layer through improving the design size of the InP waveguide. The coupling power achieves 42% of the total power in the hybrid lasers when the thickness of the bonding layer is 100 nm. Our result is very close to 50% of the total power reported by Intel when the thickness of the thin bonding layer is less than 5 nm. Therefore, our invariable coupling power technique is simpler than Intel's.  相似文献   

17.
Waveguide multilayer optical card (WMOC) is a novel storage device of three-dimensional optical information. An advanced readout system fitting for the WMOC is introduced in this paper. The hardware mainly consists of the light source for reading, WMOC, motorized stages addressing unit, microscope imaging unit, CCD detecting unit and PC controlling & processing unit. The movement of the precision motorized stage is controlled by the computer through Visual Basic (VB) language in software. A control panel is also designed to get the layer address and the page address through which the position of the motorized stages can be changed. The WMOC readout system is easy to manage and the readout result is directly displayed on computer monitor.  相似文献   

18.
It is well known that adding more antennas at the transmitter or at the receiver may offer larger channel capacity in the multiple-input multiple-output(MIMO) communication systems. In this letter, a simple proof is presented for the fact that the channel capacity increases with an increase in the number of receiving antennas. The proof is based on the famous capacity formula of Foschini and Gans with matrix theory.  相似文献   

19.
Due to variable symbol length of digital pulse interval modulation(DPIM), it is difficult to analyze the error performances of Turbo coded DPIM. To solve this problem, a fixed-length digital pulse interval modulation(FDPIM) method is provided. The FDPIM modulation structure is introduced. The packet error rates of uncoded FDPIM are analyzed and compared with that of DPIM. Bit error rates of Turbo coded FDPIM are simulated based on three kinds of analytical models under weak turbulence channel. The results show that packet error rate of uncoded FDPIM is inferior to that of uncoded DPIM. However, FDPIM is easy to be implemented and easy to be combined, with Turbo code for soft-decision because of its fixed length. Besides, the introduction of Turbo code in this modulation can decrease the average power about 10 dBm, which means that it can improve the error performance of the system effectively.  相似文献   

20.
The collinearly phase-matching condition of terahertz-wave generation via difference frequency mixed in GaAs and InP is theoretically studied. In collinear phase-matching, the optimum phase-matching wave hands of these two crystals are calculated. The optimum phase-matching wave bands in GaAs and lnP are 0.95-1.38μm and 0.7-0.96μm respectively. The influence of the wavelength choice of the pump wave on the coherent length in THz-wave tuning is also discussed. The influence of the temperature alteration on the phase-matching and the temperature tuning properties in GaAs crystal are calculated and analyzed. It can serve for the following experiments as a theoretical evidence and a reference as well.  相似文献   

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