桌面虚拟现实技术在电子商务商品展示中的应用

虚拟现实技术是一种计算机仿真技术,可以提供更为直观的用户界面与交互接口。本文鉴于虚拟现实技术在WEB表现中的独特优势,提出将其应用到电子商务中商品展示中,以使用户获得更佳的购物体验。     

桌面虚拟现实技术在电子商务商品展示中的应用

虚拟现实技术是一种计算机仿真技术，可以提供更为直观的用户界面与交互接口。本文鉴于虚拟现实技术在WEB表现中的独特优势，提出将其应用到电子商务中商品展示中，以使用户获得更佳的购物体验。     

电子商务中虚拟现实技术的研究

首先分析了虚拟现实技术在电子商务中应用的必然性以及在电子商务中应用的两种虚拟现实技术，并对这两种技术做了详细的介绍与分析，最后说明了每种技术所适用的领域，从而使得虚拟现实技术在电子商务领域中得以更充分的发展。     

基于多通道的B2C电子商务交互模型

在B2C电子商务中,一个有效的人机交互模型是吸引用户参与的重要手段。提出一个基于多通道信息的电子商务交互模型,将视觉、听觉及WIMP等多个信息通道结合起来,利用虚拟现实技术,通过使用虚拟的购物环境、顾客替身、导购员及商品的三维展示等来增强用户的购物体验     

网站建设技术在电子商务网站中的应用比较

随着计算机科学技术的发展,网上购物被人们热捧,因此促进了电子商务网站的建设。本文分析了电子商务网站建设中应用的三种技术,分别为J2EE技术、ASP技术及PHP技术,对其安全构造和应用中的优缺点进行分析,希望为电子商务网站的建设提供一下理论支持。     

虚拟现实在电子商务中的应用展望

针对目前电子商务存在的不足,对虚拟现实在电子商务中的应用技术进行了研究.设计了一个适合虚拟商店的电子商店模型,研究了虚拟现实建模技术及实现中的关键技术和虚拟商品的网上发布技术等.     

基于Java的小型企业购物网站的构建与实现

网络购物是随着电子商务技术、互联网技术深入发展逐渐形成的在线交易模式,与传统实体购物方式相比具有明显优势。人们对网络购物提出了各种各样的实际需求,为网络在线交易平台的构建提供了发展契机。本文采用Java EE语言提出了小型企业购物网站的构建方案,对促进企业网络在线交易平台的发展具有积极意义。     

基于ASP的网上购物系统的设计与实现

计算机网络和电子商务的不断发展,网上购物渐渐成为人们主要的购物渠道之一。主要介绍网上购物系统的设计,采用ASP技术方式实现网上购物系统,介绍了网上购物系统的主要购物流程、概要设计、架构和关键代码。     

电子商务中加密技术的研究与应用

随着互联网的普及,一种新型商务模式——电子商务在近些年得到了飞速发展,并迅速在商业中占据一定地位.电子商务的出现改变了人们的购物模式,低成本、高效率的购物方式受到了广发消费者的青睐,不仅如此,对社会经济的发展也具有一定的促进作用.但是其安全问题也越来越突出,信息泄露严重威胁了电子商务的发展,为解决这一问题,便要对传输信息进行加密,以此来保障人们的信息安全.据此,本文主要研究电子商务中的加密问题及其应用,保障电子商务健康有序的发展.     

体验消费,撬动电商经济杠杆

借助女性消费者巨大的购买力,电子商务网站得以更好的生存和发展。然而,女性消费者特殊的购物身份和需求也对电子商务网站提出了更高的要求。仅仅是低价折扣已经不足以吸引消费者长久关注,独特的购物体验和方便快捷的购物流程已成为当下女性更强烈的购物需求,也成为电子商务网站决胜的关键。     

Applying virtual reality for trust-building e-commerce environments

The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust. The paper presents a prototype virtual shopping mall environment, designed on principles derived by an empirically tested model for building trust in e-commerce. The environment is evaluated with an empirical study providing evidence and explaining that a virtual reality shopping environment would be preferred by customers over a conventional web store and would facilitate the assessment of the e-vendor’s trustworthiness.     

Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes

The use of virtual worlds as an emerging technology is already having a significant impact on business to consumer commerce and on corporate Internet retailing strategies. This research investigates consumer behavior in e-commerce retail environments, particularly with respect to consumer attitudes toward using virtual world’s shopping compared to web-based, online shopping for real-world items. We investigate two forms of presence, perceived social presence and telepresence, and their effect on attitudes toward e-commerce, attitudes that ultimately influence the consumer's intention to shop using a particular e-commerce environment. Key implications of this research for researchers and practitioners are discussed.     

How do internet surfers become online buyers? An integrative model of e-commerce acceptance

The present study attempts to analyse the factors that determine e-commerce adoption by final consumers. In particular, following Taylor and Todd's approach (Taylor, S. and Todd, PA., 1995 understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144–176), an overall adoption model of internet shopping is propounded, which includes the most relevant approaches in e-commerce adoption literature: the theory of planned behaviour and the technology acceptance model. The proposed theoretical model is applied on two different samples: one composed of internet users with no previous experience of virtual shopping, and another formed by subjects that have already made online transactions previously. The results obtained reveal that for both groups the attitude towards e-commerce, influence from a relevant third party and perceived usefulness in the system constitute the main direct determinants of the intention of virtual commerce adoption. Perceived behavioural control does not affect, on the contrary, the intention to shop on the internet in the future.     

vCOM: Electronic commerce in a collaborative virtual world

Existing e-commerce applications on the web provide the users a relatively simple, browser-based interface to access available products. Customers are not provided with the same shopping experience as they would in an actual store or mall. This experience, however, can be achieved by the creation of a virtual shopping mall environment, simulating most of the actual shopping user interactions. The virtual mall brings together the services and products of various vendors. Users can navigate through the virtual shopping malls, adding items of interest into a virtual shopping cart, and perform searches assisted by ‘intelligent agents’. A Collaborative Virtual Environment (CVE) can realize a sophisticated virtual shopping application. In such a CVE, a large number of potential users may interact with each other. In this paper, vCOM, a VRML and Java3D-based prototype is presented, which permits users to navigate around virtual e-commerce worlds and perform collaborative shopping and intelligent searches with the assistance of software agents, in order to find the products and services of interest to them. They can then negotiate with sales agents to bargain for the best possible price and then make a secure buying transaction. The virtual mall prototype also allows the user to communicate with an ‘intelligent shopping assistant’ using simple voice commands. This assistant interacts with the shopper using voice synthesis and helps him/her use the interface to efficiently navigate in the mall. Real-time interactions between the entities in this shared environment are implemented over the High Level Architecture (HLA), an IEEE standard for distributed simulations and modeling. The paper focuses on user interface design, collaborative e-commerce through HLA and multi-agent architecture.     

网上书城的设计与实现

随着Internet的迅速发展,网上购物作为电子商务中的一部分凭借自身各方面的优势已被广大的互联网用户所接受,本文着重阐述了网上书城的开发的背景、关键技术,重点介绍了系统的分析和设计,并对系统进行了实现说明。     

虚拟服装展示系统的比较研究

虚拟服装展示是借助立体全息技术、互联网或数字互动大屏幕来展示人体或数字角色“穿上”虚拟服装后的动态视觉效果。随着数字媒体艺术、交互技术和立体显示技术的发展,虚拟服装展示系统被广泛用于立体时装设计、服装表演、娱乐秀、商场试衣以及电视广告等领域。本文分析比较了近年来国内外虚拟服装展示领域的技术发展,并归纳总结出当前虚拟服装展示的5种人机交互模式。作者认为：随着全息技术、体感交互、立体视觉和增强现实等智能环境技术的发展,以“私人订制”为代表的个性化、时尚化和智能化的虚拟试衣体验将成为未来人们服装购买体验中不可或缺的重要环节之一。