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1.
The tourism industry has experienced a shift from offline to online travellers and this has made the use of intelligent systems in the tourism sector crucial. These information systems should provide tourism consumers and service providers with the most relevant information, more decision support, greater mobility and the most enjoyable travel experiences. As a consequence, Destination Marketing Organizations (DMOs) not only have to respond by adopting new technologies, but also by interpreting and using the knowledge created by the use of these techniques. This work presents the design of a general and non-invasive web mining system, built using the minimum information stored in a web server (the content of the website and the information from the log files stored in Common Log Format (CLF)) and its application to the Bidasoa Turismo (BTw) website. The proposed system combines web usage and content mining techniques with the three following main objectives: generating user navigation profiles to be used for link prediction; enriching the profiles with semantic information to diversify them, which provides the DMO with a tool to introduce links that will match the users taste; and moreover, obtaining global and language-dependent user interest profiles, which provides the DMO staff with important information for future web designs, and allows them to design future marketing campaigns for specific targets. The system performed successfully, obtaining profiles which fit in more than 60% of cases with the real user navigation sequences and in more than 90% of cases with the user interests. Moreover the automatically extracted semantic structure of the website and the interest profiles were validated by the BTw DMO staff, who found the knowledge provided to be very useful for the future.  相似文献   

2.
Personal consumer data is the fuel for information driven programs that may differentiate a firm from its competitors and create strategic advantages. However, a tension exists between the user’s desire to protect personal information and the needs of online businesses for consumer data that drive customer relationship and business intelligence applications. This study explores the roles of positive and negative affect on users’ trust and privacy beliefs that relate to the online disclosure of personal information. A model is tested using the responses of 301 Internet users who visited one of two commercial websites. The results indicate that positive affect has a significant effect on users’ website trust and privacy beliefs that motivate online information disclosure and this effect is more pronounced for users with high Internet security concerns. The idea that positive mood-inducing website features can motivate user behavior has the potential to guide the development of websites for effective information disclosure and data collection.  相似文献   

3.
The focus of this paper is to investigate measurement of website quality and user satisfaction. More specifically, the paper reports on a study investigating whether users of high-quality public websites are more satisfied than those of low-quality websites. Adopting a human–computer interaction perspective, we have gathered data from the 2009 public website awards in Scandinavia. Our analysis of Norwegian and Danish websites reveals that the use of quality criteria is highly technical compared to the traditional usability testing focus on efficiency, effectiveness and satisfaction of the actual system use by representatives. A Pearson correlation analysis of user evaluation from 296 websites that participated in the Danish web award Bedst på Nettet (‘Top of the Web’) showed no significant positive correlation between website quality and user satisfaction. We put forward recommendations for further investigation: (1) inclusion of real users (citizens and businesses) in real-use setting in the evaluation process could help move forward the understanding of the relationship between website quality and end-user satisfaction; (2) the lack of correlation between website quality and user satisfaction could be a point of departure for critical discussions of future implementation of public information and services and (3) additional and in-depth research of the measurement of website quality in the public sector, user expectations and the impacts of website quality improvements on user satisfaction.  相似文献   

4.
The impact of culture on consumer behaviour has been an important research area for decades. The rise of e-commerce prompted the importance of culturally bound differences between websites. Web designers are compelled to adjust website development to the cultural characteristics of the target audience and to reflect local perspectives. The actual target users are often invited to provide valuable feedback on e-commerce applications. However, user tests are extremely costly and time consuming. Tools for automated web design assessment have only recently been introduced and have provoked debate regarding their ability to simulate human interaction. In this article, 40 leading beer-brand-related websites from four different groups (countries) are analysed. The aim of this study is to discover if automated tools predicting user eye activity are able to distinguish between websites from different cultures. The findings indicate that automated tools provide quick and inexpensive results for initial assessment of the website interface, clearly differentiating between websites from different cultural backgrounds, resonating with the current literature.  相似文献   

5.
In this paper, we examine external failures and internal faults traceable to web software and source contents. We develop related defect and quality measurements based on different perspectives of customers, users, information or service hosts, maintainers, developers, integrators, and managers. These measurements can help web information and service providers with their quality assessment and improvement activities to meet the quality expectations of their customers and users. The different usages of our measurement framework by different stakeholders of web sites and web applications are also outlined and discussed. The data sources include existing web server logs and statistics reports, defect repositories from web application development and maintenance activities, and source files. We applied our approach to four diverse websites: one educational website, one open source software project website, one online catalog showroom for a small company, and one e-Commerce website for a large company. The results demonstrated the viability and effectiveness of our approach.  相似文献   

6.
现有的网站往往向注册用户提供服务,而网站中的每日活跃用户量往往决定着网站建设的成败。为了描述网站中每日活跃用户的动态变化,本文将用户在网站上的交互行为分为响应、扩散和衰落三种类型,并提出了一种基于用户交互模型的每日活跃用户量模型。通过响应、扩散和衰落三种交互行为的定义,进一步推导出每日活跃用户随着时间的变化率。通过对每日活跃用户随着时间的变化率进行分析得到如下结论,当网站中用户的响应概率小于衰落概率时网站的活跃用户将趋向于0,反之活跃用户趋于某个固定的常数。大量的真实数据实验表明,不论网站自身的运营是否成功,本文提出的方法都可以很好的描述网站的每日活跃用户数量及其发展趋势,这对于网站的建设和维护具有重要的指导意义。  相似文献   

7.
Selecting tourist attractions to visit at a destination is a main stage in planning a trip. Although various online travel recommendation systems have been developed to support users in the task of travel planning during the last decade, few systems focus on recommending specific tourist attractions. In this paper, an intelligent system to provide personalized recommendations of tourist attractions in an unfamiliar city is presented. Through a tourism ontology, the system allows integration of heterogeneous online travel information. Based on Bayesian network technique and the analytic hierarchy process (AHP) method, the system recommends tourist attractions to a user by taking into account the travel behavior both of the user and of other users. Spatial web services technology is embedded in the system to provide GIS functions. In addition, the system provides an interactive geographic interface for displaying the recommendation results as well as obtaining users’ feedback. The experiments show that the system can provide personalized recommendations on tourist attractions that satisfy the user.  相似文献   

8.
《Information & Management》2006,43(6):767-777
The work discussed here focused on the evaluation of quality perceptions of users of an electronic government website. As government organizations have begun to enhance transparency, communicate, and interact with citizens via the web, the development of appropriate online services has demanded better understanding of user requirements and thus for tailoring of solutions. The site we examined enabled the online submission of self-assessed tax returns in the UK. Survey data were used to model the perceptions of site users. In addition to the quantitative data, we also collected comments from respondents. These, using data triangulation, provided additional insight into the perceptions of site quality. The results of the comment analysis both supported the instrument and pointed to additional factors determining the perceptions of quality of e-government services needing attention in instrument development.  相似文献   

9.
The increasing use of web 2.0 applications has generated numerous online user reviews. Prior studies have revealed the influence of user-generated reviews on the sales of products such as CDs, books, and movies. However, the influence of online user-generated reviews in the tourism industry is still largely unknown both to tourism researchers and practitioners. To bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user-generated reviews on business performance using data extracted from a major online travel agency in China. The empirical findings show that traveler reviews have a significant impact on online sales, with a 10 percent increase in traveler review ratings boosting online bookings by more than five percent. Our results highlight the importance of online user-generated reviews to business performance in tourism.  相似文献   

10.
As one of the most vigorous industries in the new era, China's tourism industry has undergone changes in just a few de- cades. However, it is not difficult to find that the mainstream travel website on the network are hotels and air ticket booking as the core. Few websites provide users with the auxiliary function of travel decision. This makes it difficult for people to quickly and con- veniently understand the current tourism hotspots and provide appropriate travel plans. With the rapid development of information technology, Internet technology and computer technology, WebGIS is entering people's life and gradually becoming a topic of con- cern for Web applications. Network geographic information system is also becoming a popular information tool. Therefore, this pa- per establishes a tourism information decision system based on WebGIS, which will start from the perspective of geographic infor- mation system and carry out information optimization based on ant colony algorithm. It uses WebGIS to realize the function of que- ry and analysis of tourism spatial information and provide users with intelligent travel route planning.  相似文献   

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