The researcher's dilemma: evaluating trust in computer-mediated communication

The aim of this paper is to establish a methodological foundation for human–computer interaction (HCI) researchers aiming to assess trust between people interacting via computer-mediated communication (CMC) technology. The most popular experimental paradigm currently employed by HCI researchers are social dilemma games based on the Prisoner’s Dilemma (PD), a technique originating from economics. HCI researchers employing this experimental paradigm currently interpret the rate of cooperation—measured in the form of collective pay-off—as the level of trust the technology allows its users to develop. We argue that this interpretation is problematic, since the game's synchronous nature models only very specific trust situations. Furthermore, experiments that are based on PD games cannot model the complexity of how trust is formed in the real world, since they neglect factors such as ability and benevolence. In conclusion, we recommend (a) means of improving social dilemma experiments by using asynchronous Trust Games, (b) collecting a broader range of data (in particular qualitative) and (c) increased use of longitudinal studies.     

Contextuality and computer-mediated communication: a cross cultural comparison

The purpose of this study is to assess the applicability of Hall’s cultural dimension of contextuality to computer-mediated communication (CMC) in internet forums. A content analysis of 376 postings from German (a low-context culture) and Indian (a high-context culture) internet forums was conducted. The results partially validate the explanatory power of contextuality. Congruent with Hall’s cultural perspective, it was found that Indians disclose less private information in online discussions than Germans. Furthermore, Indians used more emoticons than their German counterparts, reflecting the higher importance of nonverbal communication in high-context cultures.     

Ranting about race: Crushed eggshells in computer-mediated communication

When conflicts about race erupt in computer-mediated communication (CMC), what can an instructor do? This article draws a distinction between unnecessary conflict and conflict that makes visible deeply held values and resentments. It provides suggestions as to how to forestall unnecessary conflict and emphasizes the importance of working through values-driven conflict.     

Emotion encoding and interpretation in computer-mediated communication: Reasons for use

As computer-mediated communication (CMC) is increasingly used to build and maintain relationships, the examination of channel choice for the development of these social ties becomes important to study. Using free response data from Riordan and Kreuz (submitted for publication), we examine reasons for choosing among face-to-face, asynchronous email, or synchronous instant message channels to transmit negatively or positively valenced emotional information. The most common reason for choosing face-to-face over channels of CMC was the ability to use more nonverbal cues. The most common reason for choosing a CMC channel over face-to-face was to shield oneself from the message recipient. Face-to-face was deemed more effective, more personal, more comfortable, and less permanent than CMC channels. Reasons differed significantly by valence and channel. We suggest that better knowledge of why people choose certain channels for different types of socio-emotional communication can help develop more comprehensive theories of CMC that account for different attributes of each channel in information transmission.     

Social anxiety and computer-mediated communication during initial interactions: Implications for the hyperpersonal perspective

The study examined how the reduced nonverbal cues characteristic of computer-mediated communication (CMC) moderated the potentially negative interpersonal outcomes of social anxiety in initial interactions. Hypotheses predicted that CMC would mitigate the extent to which social anxiety caused interpersonal perceptions of anxiety and that CMC would attenuate the negative association between one’s social anxiety and one’s partner’s conversational satisfaction. A sample (N = 206) of undergraduate students were paired in unacquainted dyads and then engaged in initial interaction conversations in either a face-to-face (FtF) or CMC context. The researchers measured social anxiety before the conversation and a number of outcomes after the conversation. The results revealed that CMC is a significant contingent condition to the association between social anxiety and one’s partner’s perception of this anxiety and a contingent condition to the association between social anxiety and one’s partner’s conversational satisfaction.     

Democracy in computer-mediated communication: Gender,communicative style,and amount of participation in professional listservs

This study examined the claim of democracy in computer-mediated communication with regard to amount of participation and communicative style of genders and the effect of topic of discussion on these aspects. To this aim, 300 randomly- chosen messages from two listservs (language testing and taxonomy) were coded for the number of female and male participants, frequency and length of messages, frequency of new topics, frequency of responses to each topic type and to the same and cross gender topics, stylistic features of females’ and males’ language, and frequency of flaming. For each aspect of analysis, χ² statistical test was applied to examine the significance of the differences between genders in and across the lists. The results indicated that given the amount of participation, the democracy claim was breached as male dominance and presence was more ubiquitous. However, the results supported the provision of a democratic platform as far as manner of participation is concerned since both genders presented common communicative needs and priorities and there was no support for differentiation of genders’ communicative styles. The findings promise implications for EFL/ESL education.     

Cues in computer-mediated communication: A corpus analysis

An analysis of five contemporary corpora examines the use of several different cues in four channels of computer-mediated communication. With an in-depth corpus analysis, we show that a wealth of cues is available in online communication, and that these cues are often matched with words that have particular functions and/or semantic meanings. Using the Linguistic Inquiry and Word Count text analysis software (Pennebaker et al., 2007), we found the two largest categories represented by cue-laden words involved affect and cognitive mechanisms, suggesting that cues are largely used to indicate emotion or to disambiguate a message. We argue that learning the meaning of these cues is central to learning how people communicate nonverbally while online.     

The effect of video feedback delay on frustration and emotion communication accuracy

Previous research has demonstrated that for unacquainted dyads and groups interacting over video, feedback delay can interfere with the impression-formation process and increase cognitive load, in turn leading to incorrect interpersonal judgments. In this study, 35 dyads participated in two 10-min conversation periods over video monitors. In one period there was a 1-s delay in the audio/video signal and in the other there was no delay. In period 1 the presence of feedback delay was associated with decreased frustration and increased ability to accurately judge a partner’s emotions. In period 2, however, feedback delay was associated with increased frustration and had no effect on emotion communication accuracy, which was decreased in both conditions by inaccurate assumed similarity. Results supported and expanded the relation-alignment perspective, which states that individuals will consciously attempt to manage their impressions over technological channels, but that they can also be unconsciously influenced by technological distortion.     

A longitudinal study of emoticon use in text messaging from smartphones

Our goal in the present study was to understand how emoticons are used in text messaging and, in particular, how genders differed in the frequency and variety of emoticons used via this medium. Previous research has found small and sundry differences in emotive expression online suggesting that technology has closed the gender gap. However, the data collected in these studies were public. In this study, we collected real portions of private communications data from individuals’ smartphones over a 6-month period. SMS messages, in general, were not used very much overall, with only 4% of all messages containing at least one emoticon. Still, differences between genders manifested in the amount and variety of emoticons used. Females sent more messages with emoticons; however, surprisingly, males used a more diverse range of emoticons.     

A reexamination of deindividuation in synchronous computer-mediated communication

Classical deindividuation theory has been posited as a useful framework for understanding certain cognitive and behavioral changes commonly seen in computer-mediated communication (CMC). Participants in CMC discussion groups were significantly more immersed in the discussion than face-to-face (FTF) discussants, and tended not to perceive their team members as individuals, providing evidence that the CMC users met the cognitive criteria for a state of deindividuation. Nevertheless, CMC participants did not produce more negative behaviors than FTF participants, demonstrating that it is insufficient to attribute negative behavior solely to a deindividuated state. These results are discussed in light of classical deindividuation theory and are contrasted with predictions from the more recent social identity/deindividuation model.