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1.
论产品包装设计中的有效信息传达   总被引:4,自引:4,他引:0  
产品包装设计中有效信息传达的认知心理主要体现在设计元素的可感受性以及注意对信息的积极加工两个方面;其设计要素主要包括色彩、图像、造型、材质和文字等,这些包装设计要素不仅能满足人们的审美需求,还能有效地传递产品信息。有效信息的视觉传达主要利用消费者敏锐的视觉感知能力,使其获取并理解相关产品信息,包括陈述性知识的视觉传达和程序性知识的视觉传达。消费者在认知动机的驱动下,经由感觉将产品包装上的信息传达到知觉层次,从而把信息转化为对产品认识的陈述性知识和程序性知识。  相似文献   

2.
随着消费市场中产品竞争日趋激烈,包装设计美化产品和信息的传达日渐凸显出来。在大量的实践经验告诉我们,包装设计的成败,不仅能够美化产品和传达信息的作用,而且注重研究消费者的心理活动,让消费者在视觉形象和心理感受达到共鸣。因此,分析消费者的心理特征对包装设计来说是至关重。本文通过对消费者的消费习惯、购买动机的分析,消费者心理活动分析,包装设计对消费者心理影响的分析,来陈述不同的心理活动采取不同的色彩、定位、造型设计方法,来适应消费者的心理需求、促进商品的销售。  相似文献   

3.
王同旭 《包装世界》2004,(4):72-73,76
包装设计是一种特殊的视觉传达设计,由于传达的方式、内容和媒体或材料的不同,包装设计表现出了许多自身独有的形式特点和规律.比如它不同于书籍或海报的设计,具有浓厚的文学性和戏剧性的内涵,也不象标志设计那样用单纯的形态表现主题的精神特质.包装作为一种商品外在的附加容器,在市场商品高度密集的环境中,以对观众进行直接的视觉诉求方式进行信息的传达,主要是让消费者准确、快速地了解产品的内容,通过其自身的图形、色彩、造型等直观的视觉语言,以及陈列的方式来激起消费者的购买欲望.这其中除了信息传递的准确外,最重要的是如何唤起消费者的情感.  相似文献   

4.
时晓霞 《包装世界》2009,(5):72-73,77
消费结构的升级促使消费者更加重视产品包装的信息传达功能,而信息传达是符号学研究的范畴.本文在研究符号学经典理论和方法的基础上,将符号学理论引入包装设计领域.首先分析了符号学与包装设计的联系,指出符号学理论在包装设计中的应用是必要且可行的,其次从符号学角度阐释了包装设计的六大传达要素和传达过程,提出收信人的编码过程是影响包装有效传达的关键坏节,最后论述了在具体的包装设计过程中设计师如何用消费者共知的编码规则构造产品的实用价值和象征价值.  相似文献   

5.
从商品包装设计的表现形式、设计手段与材料等方面入手,论述了包装设计符号在准确传达包装商品的完整信息,并正确引导消费者产生购买行为方面所产生的积极作用,探讨了在经济全球化的背景下,准确无误的设计符号是以多元信息识别为主体特征的现代包装设计的发展新趋势.  相似文献   

6.
商品包装与消费者心理的互动关系   总被引:10,自引:8,他引:2  
商品包装作为商品与消费者之间的信息纽带,与消费者心理之间存在着相互影响的互动关系。一方面,商品包装通过色彩、造型、文字、图案、标志等外观形象作用于消费者的感官,促使其产生注意,引发情感,形成动机,导致购买;另一方面,消费者的心理和行为特点及规律又是进行包装设计的依据和前提条件,即商品的包装设计必须符合消费者个体和群体的心理需求特点。  相似文献   

7.
文字是包装设计中必不可缺的要素,包装中的文字是向消费者传达商品信息最直接途径和手段,并起到宣传美化商品的作用。不同的商品采用不同的文字字体,不同包装造型采用不同的字体设计,主题文字醒目、生动是抓住客户视线的重要手段。  相似文献   

8.
产品的品牌信息以及需要传达的情感,都需要包装来体现,可以说包装是商品本身与消费者之间的信息桥梁,一个优秀的包装设计有利于更好地对商品进行营销,而交互式包装设计与情感体验的有效融合,可以在有效传达商品信息的同时,实现与消费者情感的深层融合,以便更好地满足当下消费者的需求.  相似文献   

9.
包装造型是包装功能、包装结构、包装装潢的物质载体,造型设计的优劣将直接影响到对包装品的盛装、保护功能、包装品的强度和稳定性、包装品有效传达信息的能力。清代包装造型在承袭前代包装艺术的基础上表现出了自身风格特色。具有代  相似文献   

10.
包装设计是传达产品信息的重要媒介,其独特的造型和外观美,可引起消费者的视觉愉悦及对产品的青睐。在当今传承中华传统文化的背景下,包装设计中的传统文化元素占据着显著的地位。本文主要论述了包装设计中中国传统书法、剪纸及图案等文化元素的运用探索。  相似文献   

11.
Design is behavior. Therefore, it can best be understood by means of behavioral theory and must be taught in a way consistent with the theory of behavior modification. This simple fact appears to have been overlooked by most, if not all, engineering educators who teach design courses or write textbooks on engineering design. This article examines this thesis and its relationship to engineering heuristics by considering specific examples taken from current practice in engineering design education.  相似文献   

12.
Design for Manufacturing, Assembly, and Disassembly is important in today’s production systems because if this aspect is not considered, it could lead to inefficient operations and excessive material usage, both of which have a significant impact on manufacturing cost and time. Attention to this topic is important in achieving the target standards of Industry 4.0 which is inclusive of material utilisation, manufacturing operations, machine utilisation, features selection of the products, and development of suitable interfaces with information communication technologies (ICT) and other evolving technologies. Design for manufacturing (DFM) and Design for Assembly (DFA) have been around since the 1980’s for rectifying and overcoming the difficulties and waste related to the manufacturing as well as assembly at the design stage. Furthermore, this domain includes a decision support system and knowledge base with manufacturing and design guidelines following the adoption of ICT. With this in mind, ‘Design for manufacturing and assembly/disassembly: Joint design of products and production systems’, a special issue has been conceived and its contents are elaborated in detail. In this paper, a background of the topics pertaining to DFM, DFA and related topics seen in today’s manufacturing systems are discussed. The accepted papers of this issue are categorised in multiple sections and their significant features are outlined.  相似文献   

13.
Design for Manufacturability (DFM) is a philosophy that encourages the communication of manufacturing information at the earliest stages of design in order to design parts and products that can be produced with greater ease and economy. This paper discusses the extensive experience gathered during the development of several DFM models in order to draw some conclusions and express some concerns that should be of interest to all those who develop or use manufacturing models that rely on design knowledge acquisition of knowledge from domain experts and/or industrial sites.  相似文献   

14.
目的视觉传达设计经历了四十余年的发展,对我国设计学科产生了深远的影响。近年来,学术界对该专业一直保持着较高的关注度,因此对其本体、边界的科学认识显得日益重要且紧迫。本文不将“视觉传达设计”看作设计学专业概念(学科代码130502),而是将其作为一种“给人看、告知的”基本交流活动来认识其方法性问题。方法首先收集了二十二组视觉传达设计的定义并提取词类簇,得到了定义的基本意义组成;然后借助文献法在WOS和知网上筛查了千余篇相关论文,提取了六十五种视觉传达设计方法,从视觉表征概念框架、双钻设计过程、定性定量研究方式三个方法维度,生成视觉设计方法聚类图谱,并对其进行描述性分析。结论对作为目的或手段的视觉设计及其方法进行更精细的分析与综合,将极大提升视觉设计效果,使其更具表现性、直观性。  相似文献   

15.
周宇  桂芬  吴江 《包装工程》2019,40(12):273-278
目的 结合传统的户外玩具产品和现有的户外儿童玩具,从功能、理念等方面探究设计研究与开发的相互关系,找出两者之间的平衡点,促进儿童户外玩具的设计与研发。方法 根据目前学龄前儿童户外玩具外形上存在样式繁杂,针对性不强,功能上存在以儿童的娱乐功能为主,缺乏益智和教育功能缺点,从文化、环保、创新、情感、体验等方面用“寓教于乐”理念进行深入研究与开发,以培养孩子的身体素质和协调沟通能力。结论 设计研究与开发两者必不可少,设计研究为开发指明方向,让开发不再单一而富有文化内涵;结合具体的项目对设计研究进行验证,实践了户外玩具的设计研究,两者相辅相成。  相似文献   

16.
全适性设计中的通感与联觉   总被引:1,自引:1,他引:0  
目的阐述通感与联觉在全适性设计中的作用。方法在全适性设计方法的测试阶段引入通感与联觉。结论通感与联觉能服务于全适性设计,将通感与联觉加入到人文关怀的设计理念中,能为用户带来更好的使用体验。  相似文献   

17.
One of the principal assumptions behind the launching of this new journal is that Design can be identified as a subject in its own right, independent of the various areas in which it is applied to parctical effect. The Editorial Board is therefore proposing to publish a series of papers by leading members of the international ‘invisible college’ of Design Studies, which will aim to establish the theoretical bases for treating Design as a coherent discipline of study in its own right.The questions or issues that these papers are expected to address include: Can design be a discipline in its own right? If so, what are its distinguishing features? (What are the kind of features that distinguish any discipline?) To what questions should the discipline address itself — in both research and teaching? What methodology does it use? What results — what applications — should it be trying to achieve?To start the series we are publishing two contributions by Bruce Archer. The first is a short statement prepared specially for this first issue of Design Studies by Professor Archer, entitled Whatever Became of Design Methodology? The second is an extract from a lecture delivered by Professor Archer at the Manchester Regional Centre for Science and Technology on 7 May 1976, under the title The Three Rs. This latter paper argues not only tha Design should be regarded as a fundamental aspect of education (in no sense a specialized subject) but that Design is (or should be) on a par with and distinct from science and the humanities.Bruce Archer is Professor of Design Research at the Royal College of Art, London, where he is also Chairman of The Faculty of Theoretical Studies, Head of The Department of Design Research and Head of The Design Education Unit. He is a member of The Editorial Advisory Board of Design Studies.  相似文献   

18.
The quickening pace of technological advancement will require submarine command teams of the future to process greater volumes of data, potentially with fewer operators. User interfaces (UIs) have evolved to meet current requirements, but this iterative process has propagated legacy design paradigms that may be unsuitable for future system specifications. To understand where improvements may be made, a review of current submarine control room operation is presented, using a sociotechnical systems approach. The social (command team: work, structure, and communication) and technical (combat systems) components are presented for context. An emphasis is placed on Sonar and Target Motion Analysis due to their prevalence within the control room. It was found that current UIs place increased cognitive requirements on operators due to the complexity and quantity of information presented. It is proposed that adopting an Ecological Interface Design (EID) approach could reduce such issues, facilitating effective resource allocation to manage increased data volumes. EID has been demonstrated to be effective across many domains, however, its exploitation in submarine control rooms is limited. Advances in modern submarine combat systems have promoted greater flexibility, providing an opportunity to utilise contemporary design philosophies for designing intuitive interfaces to maintain effective control room performance.  相似文献   

19.
长久以来,设计的诉求只在于满足人的使用需求,文章运用观察与调研法,通过对鲁迅美术学院学生的设计理论论文《视障群体感官代偿触觉图形设计探究》和《联觉可视化在品牌形象设计中诱发联想法的探究》及其接受的教学引导进行的展示与分析,证明了在设计教学中强调使用需求之外的人文关怀的价值。因此,在教学中应适当引导学生将设计作品与广义上的人文关怀相结合,以期设计出更有价值、更能造福人类与社会的作品。  相似文献   

20.
基于 CSCW 的协同式工厂设计系统是计算机辅助工厂设计系统的一个新发展方向。针对工厂设计领域的多专业协同要求,首先提出了一个基于 CSCW 的协同式工厂设计系统结构,有效地实现了多专业之间的信息通讯和共享。然后针对协同过程中的数据管理和过程管理问题,提出了基于对象关系数据映射的协同数据管理、版本控制和数据集成方法,说明了主要的协同模式和相应角色权限机制。最后给出了系统实现的过程。  相似文献   

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