An investigation of matches of bottom fermented red beers with cheeses

This study was designed to explore the hedonic response of consumers to cheese and beer pairings by tasting in a typical social environment of consumption. Ninety-six regular beer and cheese consumers hedonically rated all fifty-six pairings of eight bottom fermented red beers and seven cheeses (Parmigiano Reggiano, Fontina, Taleggio, Smoked Provola, Mozzarella, Caprino, and Gorgonzola).Preference varied across samples (p < 0.001). One consumer out of two appreciated all of the pairings, yet pairings with Mozzarella were liked moderately. One consumer out of three appreciated pairings with Parmigiano, were neutral in their hedonic response to pairings with Fontina and disliked moderately the remaining pairings but those including mozzarella were extremely unappealing to them. One consumer out of six disliked all the pairings tested but some matches with Parmigiano were liked slightly. Liking of cheese and bottom fermented red beer pairings is biased by the type of cheese partnered with beer (Parmigiano most liked and Mozzarella least liked); by the type of beer partnered with cheese, and by the liking of the sensory properties of the beers and of the cheese tasted alone. However, consumers do not simply enjoy a combination of their most preferred beer and cheese. They identified some flavors that harmonize better than do others. Also, significant correlations between mean liking scores and sensory characteristics of the fifty-six pairings were found. Beer flavor is modified largely by prior cheese consumption. Each cheese has an effect on beer flavor and this effect is consistent over the eight different beers. In general all of the cheeses decreased the intensity of fruitiness, sweetness, perceived level of carbonation, perceived level of alcoholicity, caramel-like, licorice-like and burnt notes. Bitterness, astringency, and burnt notes were reduced by most of the cheeses but Fontina and Smoked Provola increased the perception of these attributes. For brewers to profitably exploit the potential of the science of cheese and beer pairing the choice of a suitable beer and of a suitable cheese in terms of liking and sensory properties and the identification of a proper target audience familiar to the beers paired with cheese are essential.     

Stability in consumer responses to familiar and new chocolates during a period of exposure

The aim of this paper is to study the effects of exposure to different types of chocolate on consumer responses. Three different chocolates were considered, one established market leader and two new chocolates from a product development project. A group of consumers participated two times in a central location test and were exposed to different chocolates over a 4 weeks period between the two occasions. Main focus is on informed liking with the inclusion of brand name. Both average effects and individual differences in consumers’ responses are discussed. The main conclusion of this study is that the liking of the established chocolate was similar before and after exposure (with a slight decrease in liking) while the liking went significantly up for one of the new products.     

Sensory profiles and consumer acceptability of a range of sugar-reduced products on the UK market

Current UK intake of non-milk extrinsic sugars (NMES) is above recommendations. Reducing the sugar content of processed high sugar foods through reformulation is one option for reducing consumption of NMES at a population level. However, reformulation can alter the sensory attributes of food products and influence consumer liking. This study evaluated consumer acceptance of a selection of products that are commercially-available in the UK; these included regular and sugar-reduced baked beans, strawberry jam, milk chocolate, cola and cranberry & raspberry juice. Sweeteners were present in the reformulated chocolate (maltitol), cola (aspartame and acesulfame-K) and juice (sucralose) samples. Healthy, non-smoking consumers (n = 116; 55 men, 61 women, age: 33 ± 9 years; BMI: 25.7 ± 4.6 kg/m²) rated the products for overall liking and on liking of appearance, flavor and texture using a nine-point hedonic scale. There were significant differences between standard and reduced sugar products in consumers' overall liking and on liking of each modality (appearance, flavor and texture; all P < 0.0001). For overall liking, only the regular beans and cola were significantly more liked than their reformulated counterparts (P < 0.0001). Cluster analysis identified three consumer clusters that were representative of different patterns of consumer liking. For the largest cluster (cluster 3: 45%), there was a significant difference in mean liking scores across all products, except jam. Differences in liking were predominantly driven by sweet taste in 2 out of 3 clusters. The current research has demonstrated that a high proportion of consumers prefer conventional products over sugar-reduced products across a wide range of product types (45%) or across selected products (27%), when tasted unbranded, and so there is room for further optimization of commercial reduced sugar products that were evaluated in the current study. Future work should evaluate strategies to facilitate compliance to dietary recommendations on NMES and free sugars, such as the impact of sugar-reduced food exposure on their acceptance.     

Sensory profile,acceptability, and their relationship for diabetic/reduced calorie chocolates

The purpose of this study was to determine the sensory properties and acceptability of lab developed prototypes of conventional, diabetic (with no sugar), and diabetic/reduced calorie milk chocolates (no sugar and 25% calorie reduction) with high-intensity sweeteners, sucralose and stevioside, and partial fat replacement with whey protein concentrate (WPC). PLS was performed in order to relate sensory properties and consumer acceptability and to determine drivers of liking and disliking. There was no difference between conventional, diabetic and diabetic/reduced calorie milk chocolates for brightness, cocoa aroma, cocoa butter aroma, and cocoa flavor (p > 0.05). Acceptability was higher for sucrose substitution by sucralose than by stevioside and partial fat replacement reduced acceptability of flavor even more (p ? 0.05). Crucial attributes which determine consumer acceptability in samples are sweet aroma, melting rate, and sweetness, whereas bitterness, bitter aftertaste, adherence, and sandiness were drivers of disliking.     

Investigation of chocolate produced from four different Brazilian varieties of cocoa (Theobroma cacao L.) inoculated with Saccharomyces cerevisiae

Properly conducted cocoa fermentation is an important step for the production of high-quality chocolate. The aim of this work was to investigate the effect of four cocoa varieties (CCN51, PS1030, FA13, and CEPEC 2004) inoculated with Saccharomyces cerevisiae CA11 on microbial communities and the profile of volatile compounds and sensory characteristics of chocolate. The S. cerevisiae population increased significantly (p < 0.05) during the fermentations. The microbial communities varied according to cocoa variety fermentation as assessed by denaturing gradient gel electrophoresis (DGGE). The dominant yeasts were S. cerevisiae and Hanseniaspora guilliermondii, while Lactobacillus casei and Gluconobacter oxidans were the predominant bacteria in the four different fermentations analyzed. Sixty-one volatile compounds—including aldehydes (11), ketones (10), esters (14), acids (8), alcohols (8), pyrazines (5), furans (3), and others (caffeine and heptadecane)—were detected and quantified by GC–MS in the different chocolates. The sensory analysis showed that caramel was perceptible in the chocolate of PS1030, while CEPEC2004 was related to astringency, bitterness, and chocolate flavor attributes. The chocolates produced from FA13 and CCN51 were more similar in terms of sour and chocolate aroma. A “temporal dominance of sensation” (TDS) analysis showed that although the bitter attribute was dominant, the fruity, sweet, sour, astringent, and cocoa attributes were also perceptible, depending on the cocoa variety. These results suggest that the cocoa varieties had an influence on the chocolate's quality, which should be considered to obtain chocolate with different sensory characteristics or for better standardization of the process, even when using yeast as a starter culture.     

Pleasantness,emotions and perceptions induced by coffee beverage experience depend on the consumption motivation (hedonic or utilitarian)

Motivations to consume a given food or drink differ across consumers. For instance, coffee drinking can be motivated by sensory enjoyment (hedonic motivation) or by stimulation (functional motivation). Today it remains unknown how hedonic vs. utilitarian motivations impact consumer–product interaction. The objective of the present research was to study the impact of both motivations on consumer responses (i.e. pleasantness, emotions, and importance and satisfaction for each of the five senses) during the entire experience of a coffee beverage. Sixty participants drinking coffee beverage either for sensory enjoyment (SENS, n = 30) or to be stimulated (STIM, n = 30) were recruited. Four moments of the product experience were considered: water heating, jar handling, cup preparation and cup drinking. Self-ratings were repeatedly performed by the participants after each moment. SENS participants depicted higher positive emotions than STIM participants and even if similar levels of pleasantness were reached after cup drinking by both groups, levels of pleasantness at water heating and jar handling moments differed. The importance and satisfaction for the different senses also changed according to the participant motivation to drink the coffee beverage. Marketing implications are discussed in terms of communication materials development to more strongly engage consumers with the product.     

Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content

We report a series of three experiments designed to highlight the reliable crossmodal correspondences that exist between the cocoa content of various commercially-available chocolate products and both visually-presented shapes and nonsense words. The chocolates tested in this study included three kinds of Lindt chocolate and a milk chocolate truffle (‘Koko’ brand from Cadbury). Participants were given paper-based line scales, anchored at either end with either a nonsense word or simple outline shape. They tasted the chocolates and indicated whether their perception of the flavor better matched one or other of the items anchoring the scales by marking the appropriate point along the scale. The results demonstrate that certain chocolates were more strongly associated with angular shapes and ‘sharp’ inflected, high-pitched meaningless words, such as ‘tuki’ and ‘takete’. Specifically, Lindt extra creamy milk chocolate (30% cocoa) and Cadbury’s Koko milk chocolate truffles were both more strongly associated with rounded shapes and softer sounding, lower-pitched pseudo-words, such as ‘maluma’. By contrast, Lindt 70% and 90% cocoa chocolates were more strongly associated with sharper (angular) shapes and sounds, such as ‘takete’. These results demonstrate that the phenomenon of sound symbolism extends beyond the visual modality into the domain of flavor perception where, in particular, speech sounds carry meaning in terms of the taste/flavor of chocolates. These results have implications for the development of novel brand names for new products (such as, in this case, chocolate) that best connote the product’s likely sensory attributes.     

Temperature of served water can modulate sensory perception and acceptance of food

Cross-cultural differences exist in the typical temperature of water served with meals. North American people typically drink iced water/beverages while eating, whereas European or Asian people show a preference for room temperature water or hot water/tea, respectively. It has been reported that food perception and acceptance are influenced by oral temperature, as well as by serving temperature of food. Based on the fact that the iced or hot water served with meals can alter the oral temperature, the present study aimed to determine whether the temperature of served water can affect the sensory perception and acceptance of food subsequently consumed. Following a mouth rinse with water served at 4, 20, and 50 °C for 5 s, two different types of food, dark chocolate and cheddar cheese, were evaluated in terms of sensory intensity and overall liking. For the dark chocolate, the intensity ratings for sweetness, chocolate flavor, and creaminess were significantly lower when following water at 4 °C than when following water at either 20 or 50 °C. However, the modulatory effect of water temperature on sensory perception was not obtained with cheddar cheese. In addition, the temperature of served water altered the acceptance for the foods subsequently presented. Specifically, the overall liking for the dark chocolate was significantly lower when following water at 4 °C than when following water at either 20 or 50 °C. In conclusion, the present study demonstrates new empirical evidence that the consumption of iced water can decrease perceived intensities of sweetness, chocolate flavor, and creaminess for subsequently consumed chocolate. Our findings may provide one of plausible answers to the question of why North American people, who are more used to drinking iced water, show a strong preference for more highly sweetened foods.     

Acceptance of sugar reduction in flavored yogurt

To investigate what level of sugar reduction is accepted in flavored yogurt, we conducted a hedonic test focusing on the degree of liking of the products and on optimal sweetness and aroma levels. For both flavorings (strawberry and coffee), consumers preferred yogurt containing 10% added sugar. However, yogurt containing 7% added sugar was also acceptable. On the just-about-right scale, yogurt containing 10% sugar was more often described as too sweet compared with yogurt containing 7% sugar. On the other hand, the sweetness and aroma intensity for yogurt containing 5% sugar was judged as too low. A second test was conducted to determine the effect of flavoring concentration on the acceptance of yogurt containing 7% sugar. Yogurts containing the highest concentrations of flavoring (11% strawberry, 0.75% coffee) were less appreciated. Additionally, the largest percentage of consumers perceived these yogurts as “not sweet enough.” These results indicate that consumers would accept flavored yogurts with 7% added sugar instead of 10%, but 5% sugar would be too low. Additionally, an increase in flavor concentration is undesirable for yogurt containing 7% added sugar.     

An itinerant sensory approach to investigate consumers' perception and acceptability at a food exhibition

In a food exhibition where several producers of the same product category are present at the same time, consumers usually have the opportunity to taste several free samples of the same product type, thus they can experience and compare the sensory characteristics of each and evaluate their liking for each sample tasted. This study assessed the potential of an itinerant sensory data collection in understanding the consumers' perception and acceptance of cheese during a multiple tasting experience at a food exhibition. Subjects tasted seven samples of Parmigiano Reggiano cheese aged for different times (24 and 36 months) at seven producer stands and recorded their evaluations using tablets, on which an application specifically developed for this study was installed. This evaluation situation was defined as “pseudo-natural,” in opposition to the “natural” and the “naturalistic” settings. The itinerant sensory session comprised a liking test, a rate-all-that-apply (RATA) test using a just about right (JAR) scale, a food pairing test, and a questionnaire. Consumers significantly (p < 0.05) discriminated the cheeses as a function of the aging time, describing with different attributes the 24 months (sweetness, fresh fruit, grass, yogurt, butter flavors, elasticity, and humidity) and the 36 months (saltiness, bitterness, sourness, spicy, aromatic herbs, cheese rind flavors, crumbliness, granularity, hardness, and hotness) aged products. The combined application of regression models, Penalty-Lift analysis, and decision tree models in investigating the relationships between liking and the RATA data, provided results revealing that the attributes elasticity, sweetness, humidity, fresh fruit, and butter were the main drivers of liking. Whereas, the attributes sourness, bitterness, and hardness were the main drivers of dislike. Therefore, even though no significant differences in terms of liking were observed among the tested cheeses, consumers preferred the attributes more frequently perceived in the least aged products. In conclusion, the presented itinerant sensory approach had provided meaningful information to understand the consumers' cheese perception and acceptability. In the future, it could advantageously be applied for studying food perception in other situations in which subjects naturally choose or consume several products while freely moving from one to another (e.g. self-service restaurant).     

Ethylcellulose solvent substitution method of preparing heat resistant chocolate

In the present study a structuring technique was developed to produce chocolate which resists deformation at temperatures above 40 °C. It was hypothesized that by adding ethylcellulose (EC) solubilized in ethanol (EtOH) to chocolate and evaporating the EtOH an organogel could be formed in situ with the fat phase of the chocolate. Heat resistant chocolate (HRC) was produced by mixing a 20% EC in EtOH solution with molten chocolate. The EtOH was evaporated and the resulting chocolate was incubated at 40 °C for 2 h and tested for hardness. The effect of various EC viscosities (4, 10, 20, 22, and 45 cP) and concentrations ranging from 1.0 to 2.2% on different types of chocolates was studied. Milk chocolate containing 1.9% EC had a hardness of 26.0 N whereas the control chocolate was too soft to be tested. Further experiments revealed that white and dark chocolates had hardnesses of 29.5 and 10.5 N, respectively. The hardness of the chocolate was dependent on the chocolate formulation and concentration of EC, and independent of EC viscosity. It was observed that the addition and evaporation of EtOH from the compound milk chocolate samples led to an increase in the lightness of the chocolate surface if the EtOH was evaporated at temperatures of 40 °C or higher. Addition of EC to chocolate represents a new strategy for the manufacture of HRC. Future work should focus on determining the mechanism by which heat resistance is achieved in these chocolates.     

Patterns of sweet liking in sucrose solutions and beverages

While preferred levels of sweetness are known to differ across individuals, investigations of hedonic responses to sweetness across multiple concentrations in both model system and beverage are limited. The objective of this study was to classify people according to their preferred sweetness in sucrose solutions and beverages. The stimuli were water and flavored beverages, each containing five levels of sucrose. A total of 200 female subjects rated liking and intensity of sweetness for sucrose solutions, and they conducted paired preference tests using the Monell forced-choice, paired-comparison, tracking procedure. These tests were replicated for the beverage. These evaluations were conducted on two separate occasions, once while the subjects were hungry and once relatively sated. Hierarchical cluster analysis revealed three distinct clusters based on the hedonic ratings. Cluster 1 showed positive hedonic ratings with increased sucrose concentration in both systems. Cluster 2 showed positive ratings to sucrose increases in the beverage, but not in the sucrose solution. Cluster 3 showed an inverted-U shaped pattern. These patterns were confirmed by the result of the Monell test. Similar trends were observed when the subjects were asked to rate liking of chocolates and in ratings of preferences for commonly consumed sweet and savory food items.     

Effects of an evoked refreshing consumption context on hedonic responses to apple juice measured using best–worst scaling and the 9-pt hedonic category scale

Awareness of the need to consider a product’s consumption context when measuring consumer hedonic response of a product is increasing among consumer sensory researchers. This study investigated the effects of evoking a consumption context using a written scenario on hedonic response measured using best–worst scaling and the 9-pt hedonic category scale. Hedonic responses for four apple juices with relatively large sensory differences were compared when measured in the evoked context ‘when having something refreshing to drink’ using best–worst hedonic scaling (n = 65) and the 9-pt hedonic scale (n = 48). Best–worst scaling discriminated between the four apple juices when a refreshing context was evoked (p < 0.01), while the juices were equally liked using the 9-point scale (p = 0.41) when the same context was evoked. Consumers perceived best–worst scaling to be more difficult than the 9-pt scale, however there was no difference between the two methods for consumers perceived accuracy of their liking information. The present study highlights that the effect of an evoked context on hedonic response may not be universal for hedonic methods. Further research is needed to understand the effect of evoking context on the liking of products, and to determine whether this measure reflects product liking in an actual consumption context.     

Cup colour influences consumers’ expectations and experience on tasting specialty coffee

The present study was designed to investigate the effect of the colour of the cup on sensory and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took part in one of three experiments. Crossmodal correspondences between the colour of the cup (i.e., an extrinsic cue) and the taste profile of the coffee served (i.e., the contents) were manipulated. Congruent and incongruent colour × taste pairings were created by using four cup colours (white, pink, yellow, and green) and two coffee profiles (sweet Brazilian and acidic Kenyan) to assess whether these manipulations would affect pre-and/or post-tasting ratings. Participants first rated their expectations of sweetness and acidity, and subsequently, their experience of those attributes on tasting the coffees, as well as rating their liking. The results revealed that the colour of the cup exerted a significant influence on both pre- and post-tasting ratings for all attributes measured. Liking ratings significantly decreased in incongruent pairing conditions – which also increased the unexpected acidity of the Kenyan coffee when tasted from the pink cup. Taken together, these results demonstrate for the first time that the colour of the cup significantly impacts sensory and hedonic judgements of specialty coffee. Our results also show that the contrast between expected and actual experience can result in a negative hedonic response and the enhancement of the unexpected sensory attribute. Implications for the development of coffee cups that can enhance the drinking experience are highlighted.     

PARAFAC: Adjustment for modeling consumer study covering probiotic and conventional yogurt

The feasibility of the parallel factors model (PARAFAC) as a modeling tool for consumer sensory acceptance data of complex food matrices was investigated. The attributes of aroma, flavor, taste, texture, and overall liking of probiotic and conventional yogurts were evaluated by 120 consumers using a 9-point hedonic hybrid scale. Six yogurt samples were used: three were prototypes supplemented with a glucose oxidase/glucose system, which is a potential oxygen scavenging system, and the other three were commercial yogurts. The yogurts supplemented with the glucose oxidase/glucose system presented similar sensory acceptance towards commercial probiotic and conventional yogurts (p > 0.05), besides having garnered lower mean scores for the sensory attributes. Appearance and overall liking were the most significant attributes for the first two components of the PARAFAC model. Finally, the advantage of using this method to explore the intrinsic nature of consumer sensory data is discussed and compared to principal component analysis (PCA).     

Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting

Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 min of chewing. During this time, consumers were presented with a series of curious facts (“Did you know…?”) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 s during a period of 10 min while performing the same background task, having a maximum of 10 s to answer.Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 min. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.     

Changes in liking for a no added salt soup as a function of exposure

Multiple exposures have been shown to increase preference for novel foods or flavours. This “mere exposure” effect is also well known anecdotally for changes in preference for tastants within foods, for example reducing sugar in tea or coffee. However, to date, this phenomenon has received little scientific attention. The present study addressed this issue in relation to changes in preference for salt within soup. Following an initial assessment of liking, familiarity and saltiness of six soups varying in salt content (0–337 mg NaCl/ml), 37 participants, previously assessed for their preferred salt level in soup, were allocated to either an exposure group that received 20 ml soup samples with no added salt, to a group that received a 280 ml bowl of this soup, or to a control group that received 20 ml soup samples containing salt at 280 mg/100 g (within normal, commercial range). Soups were presented on eight occasions, at approximately daily intervals. The two groups receiving the no added salt soup showed increases in liking starting at the third exposure, and also evident in a repeat assessment following the exposures. Increases in familiarity of the no added salt soup were also evident during exposure. Rated saltiness of all soups increased as a function of exposure, so a change in saltiness perception could not account for changes in liking for just the no added salt soups. These data suggest that simple exposure to the taste of the no added salt soup was sufficient to increase liking to a level equivalent to the initially more preferred salt level.     

Caffeine metabolism rate influences coffee perception,preferences and intake

Several factors – genetic, demographic and environmental – contribute to individual differences in sensitivity to the pharmacological effects of caffeine. Caffeine metabolism influences coffee consumption, but its effect on bitterness perception in, and preference for, coffee is unknown.This study explores the possible relationship between caffeine metabolism rate and coffee preferences and consumption habits. In addition, the extent to which caffeine metabolism interacted with variations in bitterness perception was investigated. Caffeine metabolism rate was assayed by competitive immuno-enzymatic assay in one-hundred thirty-five coffee consumers who provided saliva samples after 12 h caffeine abstinence and at 30 and 90 min after ingestion of caffeine (100 mg). A caffeine metabolism index (CmI) was computed as the ratio between the amount of residual caffeine in saliva 60 min after the adsorption peak and the amount of caffeine at the adsorption peak corrected with the baseline. Ninety-one subjects were selected to investigate the relationships between inter-individual variation in caffeine metabolism, bitterness perception and coffee preference. Subjects rated liking for, and sourness, bitterness and astringency of, six unsweetened and freely sweetened coffee samples varying in roasting degree, caffeine content and bitterness. They also rated the bitterness of six caffeine and six quinine (equi-intense) solutions. Finally, subjects choose coffee to drink on the basis of a label (strong vs balanced flavor) both after caffeine abstinence and after no restrictions on caffeine intake. The CmI was strongly associated with the frequency of daily coffee consumption. Subjects with lower CmI gave higher bitterness ratings than other subjects for both coffee and caffeine solutions, but not for quinine solutions. They also added more sugar to the coffee samples. Following caffeine abstinence, all subjects chose the “strong flavor” coffee, while without caffeine restrictions, subjects with lower CmI preferentially tended to choose the “balanced flavor” coffee. These results provide the first link between caffeine metabolism and bitterness perception, and to the use of sugar to modify coffee bitterness.