共查询到18条相似文献,搜索用时 484 毫秒
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李宝玲 《北京印刷学院学报》2009,17(3):55-58
网上购物正成为一种新型的购物方式,逐渐被消费者所接受。但是,网上购物的风险一直是消费者担心的焦点问题,也是影响消费者网络购买决策的重要因素。目前我国网上购物中存在诸多问题,控制和防范消费者网上购物风险成为当务之急。 相似文献
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文章以网络购物指标为研究对象,对在网络购物环境下影响消费者购买意愿的因素进行全面的探索挖掘,并分类研究。运用扎根理论,结合感知价值、满意度、忠诚度和购买意愿、购买行为等相关文献,从网站价值、店铺价值、产品价值和服务价值四个指标维度建立网络购物指标体系。运用问卷调查和层次分析法,构建网络购物指标体系对消费者购买意愿的影响层次模型,通过计算得出各个指标的权重影响。结果表明:在网络购物环境中,从消费者感知价值角度出发,对消费者购买意愿影响最大的是服务价值,产品价值、网站价值次之,店铺价值影响最小。 相似文献
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李宝玲 《北京印刷学院学报》2008,16(1):34-37
感知风险在很大程度上影响着消费者的网上购物意愿,采取针对性的措施努力降低消费者网上购物的风险感知、吸引更多的消费者参与在线消费成为国内外企业和学者们关注的一大热点。为了探讨网络环境中降低感知风险策略的有效性,通过抽样调查对消费者降低风险策略的偏好程度进行了实证分析,并在此基础上提出相关建议。 相似文献
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基于婴幼儿服装的消费群体更加注重产品安全性、网络购物便捷性、强烈的情感交流,利用实证分析方法探讨婴幼儿服装网络购买意愿的影响因素。以网络消费者为研究对象,分析购买意愿、感知风险、品牌认知、质量风险、隐私风险、网络口碑、营销策略之间的关系。结果表明,购买意愿对感知风险、品牌认知、网络口碑的影响显著;感知风险对隐私风险、质量风险的影响显著;品牌认知对网络口碑的影响不显著;品牌认知对质量风险的影响显著;营销策略对购买意愿的影响显著。文章对婴幼儿服装生产企业网络营销提出建议,为婴幼儿服装电商发展提供参考。 相似文献
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本文以购买决策有关研究理论为基础设计适合本文的调查问卷,对大学生购买决策的影响因素进行调查,运用Excel和Spss13.0软件对数据进行描述性分析。分析结果显示影响大学生购买决策的因素中,口碑、文案广告、产品的质量与实用性、网上购物方式对于大学生购买决策的影响较大。而由于男女生性格存在差异,电视广告以及感性的文案广告对男女大学生购买行为的影响存在差异;文章最后针对调查研究结论提出针对性的建议。 相似文献
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《纺织学会志》2013,104(1-6):51-58
Abstract The authors undertook a study of the effect of consumers' lifestyles on the popularity of World Wide Web shopping in Hong Kong. First, a review of the literature was conducted to gain an understanding of the shopping environment of the World Wide Web on the Internet, theories of consumers' lifestyles and consumer shopping behavior in Hong Kong. Second, company interviews and consumer questionnaires were used to obtain data to analyze consumers' lifestyles and buying behavior. AIO statements were used to test the lifestyle analysis of Hong Kong consumers. Three hypotheses were developed to test the relationship of consumers' lifestyles to consumers' buying behavior and their potential to shop on the World Wide Web of the Internet. The result indicated a negative finding and a negative consumers' perception of World Wide Web shopping with negative procurement reflecting that fashion consumers in Hong Kong are not ready to shop online. 相似文献
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Abstract Garment purchasing through the Internet has become an important trend for consumers. However, in various garment e-shopping systems, it systematically lacks personalized recommendations, like sales advisors in classical shops, in order to propose the most relevant products to different consumers according to their body shapes and fashion requirements. In this paper, we propose a consumer-oriented recommendation system by fuzzy techniques and AHP, which can be used inside a garment online shopping system like a virtual sales advisor. This system has been developed by integrating the professional knowledge of designers and shoppers and taking into account consumers’ perception on products. It can effectively help consumers to choose garments from the Internet. Compared with other prediction methods, the proposed method is more robust and interpretable owing to its capacity of treating uncertainty. 相似文献
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吴佳丽 《食品安全质量检测学报》2021,12(8):3410-3417
摘要:目的 探讨消费者对转基因食品的风险感知及购买行为影响因素;方法 以成都消费者为研究对象, 通过构建风险认知感知模型, 研究不同不同人口统计特征、认知程度和参与程度对转基因食品安全的风险感知因素,并探寻转基因风险感知因素对购买意愿的影响。结果 不同人口统计特征对风险感知因子的影响不同。认知程度与功能风险的影响呈现为显著的负相关关系;信息渠道获取数量越多,越不认为转基因食品具有健康风险和功能风险。关注程度和担心程度越高,对风险感知因子的影响越显著。风险感知因子对购买意愿都有呈现的显著负相关,即风险感知因子越强,越不愿意购买转基因食品。 相似文献
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为探讨网购环境下影响消费者购买中国风品牌时装的因素,收集相关文献,构建网购消费者购买因素模型,提炼出影响消费者购买行为的因素维度,并细化为15个指标。通过李克特量表调查分析各维度及指标的影响程度,得出4个维度均对消费者购买行为有不同程度的影响,且网店信誉对消费者行为影响最为显著。根据分析结果对中国风时装品牌网店、产品、品牌维度提出建议,以期对中国风时装品牌定位及发展提供理论参考。 相似文献
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Grunert KG 《Meat science》2006,74(1):149-160
Using the food-related lifestyle model as a conceptual framework, one possible trend each is discussed for the following four components of food-related lifestyle: quality aspects, ways of shopping, cooking methods, and purchase motives. These trends refer to the increasing use of extrinsic cues in quality perception, shopping fast and easy vs. shopping in specialized outlets, the role of convenience and meat avoidance in cooking, and the role of concerns about the meat production process in purchasing. Indicators for each of these trends are discussed. 相似文献
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为探究快时尚品牌形象对消费者购买意愿的影响机制,构建了一个包含品牌形象、品牌认同、时尚意识、消费者购买意愿在内的结构模型。通过对430名消费者的问卷调查,运用结构模型与Bootstrap分析方法对模型进行实证检验。研究结果表明:快时尚品牌形象包括产品形象、消费者形象和企业形象,其对消费者的购买意愿有显著影响,消费者的品牌认同在其中起中介作用;消费者的时尚意识在产品形象和企业形象对品牌认同和消费者购买意愿的影响中起着调节作用,但其在消费者形象与品牌认同、购买意愿的关系中的调节作用不显著。最后根据研究结果为快时尚企业提出增强消费者品牌购买意愿的具体建议。 相似文献
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Enhancing consumer acceptance of new processing technologies 总被引:1,自引:0,他引:1
The acceptance of a technology depends on the consumer's perception of benefits and risks. These include the impact of the technology on taste, convenience, nutritional value, the perceived safety of the process or technology, the magnitude of the risk the technology reduces, and the effect of the technology on the environment. Public acceptance is influenced by perceived credibility of data, rigor of regulatory policy, impartial action of regulators, and demonstrated responsibility of industry. This paper will focus on consumer demand and response to new technologies.