To use or not to use? Social media in higher education in developing countries

This research is a response to the universal use of social media by students for academic-related purposes. It bridges a gap in knowledge in relation to the value and use of social media as effective teaching and learning tool in higher education in developing countries. A pre-tested questionnaire survey was self-administered to faculty members in the eight public Egyptian higher institutions offering tourism and hotel management programs. The results showed that social media have a great value for academic-related purposes, particularly as teaching and learning tool; however, the actual use by faculty was at a minimal level. In-depth interviews were conducted to identify the perils, barriers and concerns for the minimal use. Several barriers were identified with some specific to developing countries' context. Nonetheless, there was consensus by faculty that if these barriers were overcome, social media could be developed as an innovative and effective tool for teaching and learning. Implications for researchers and policy makers are discussed.     

Understanding how big data leads to social networking vulnerability

Although the term “Big Data” is often used to refer to large datasets generated by science and engineering or business analytics efforts, increasingly it is used to refer to social networking websites and the enormous quantities of personal information, posts, and networking activities contained therein. The quantity and sensitive nature of this information constitutes both a fascinating means of inferring sociological parameters and a grave risk for security of privacy. The present study aimed to find evidence in the literature that malware has already adapted, to a significant degree, to this specific form of Big Data. Evidence of the potential for abuse of personal information was found: predictive models for personal traits of Facebook users are alarmingly effective with only a minimal depth of information, “Likes”, It is likely that more complex forms of information (e.g. posts, photos, connections, statuses) could lead to an unprecedented level of intrusiveness and familiarity with sensitive personal information. Support for the view that this potential for abuse of private information is being exploited was found in research describing the rapid adaptation of malware to social networking sites, for the purposes of social engineering and involuntary surrendering of personal information.     

Examining WeChat users’ motivations,trust, attitudes,and positive word-of-mouth: Evidence from China

WeChat is a mobile instant text and voice messaging communication service and has become an important social media platform in China. The objectives of this article are to examine the effects of psychological motivations (entertainment, sociality, and information) and trust on WeChat users’ attitudes and to assess the influence of users’ attitudes and their trust on positive word-of-mouth. This study represents one of the few that empirically investigates WeChat users’ motives, attitudes, trust, and their associated behavior. The research model was tested using data randomly collected from the database of Sojump. The numbers of valid observations were 264. Structure equation modeling was employed to verify and validate the research model. The outcomes confirm the path effects showing that entertainment, sociality, information, and trust positively influence WeChat users’ attitudes and users’ trust and their attitudes significantly affect positive WOM. The research results provide insight into how WeChat can motivate users and build their trust to improve their attitudes which in turn will increase WeChat users’ willingness in making positive comments on products and services.     

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence

This study aimed to investigate the effects of brand anthropomorphism on consumer-brand relationships in a social media marketing context. We hypothesized that anthropomorphism on a brand’s Facebook fan page can strengthen the relationships between brands and consumers by yielding both social presence and a positive inference regarding the brand’s quality as a relationship partner. Our longitudinal experiment confirmed the effects of brand anthropomorphism on consumer-brand relationships on social media and the mediating role of social presence. The results suggest that when the anthropomorphized brand had relationships with consumers, a favorable attitude was shown toward the brand. Further, the participants perceived the anthropomorphized brand as a trustworthy relationship partner, giving more “Likes” for the posts from the anthropomorphized brand than those from the non-anthropomorphized brand. Further, the results confirmed that these favorable relationships were maintained even after the participants became aware of a brand transgression.     

How does time spent on WeChat bolster subjective well-being through social integration and social capital?

Although WeChat has recently spawned significant resolutions in technology-mediated social contact and interpersonal communication, the research regarding the social and psychological impacts of the newly emerging technology is relatively few. The primary purpose of the current empirical research is to unearth whether and how WeChat interaction could enhance overseas students’ sense of subjective well-being by concentrating on social integration, bridging relationships, and bonding relationships. Using web-based data of 228 Chinese subjects, the obtained results reveal that the time spent on WeChat significantly and directly impacts users’ subjective well-being. Additionally, the findings demonstrate that social integration, bridging relationships, bonding relationships are all significant predictors to subjective well-being. Furthermore, the perceptions of social integration and social capital could play the crucial mediating roles in the connection between WeChat use and the dependent variable of subjective well-being. Therefore, these outcomes may shed light on a more nuanced comprehending of the influence of the new social media interaction on sojourner’s social adaption and overall life quality in the digital age.     

Delineating the dimensions of social support on social networking sites and their effects: A comparative model

Social networking sites (SNSs) allow users to connect with each other by overcoming geographical and temporal boundaries and thus empower people to search for social support from online. Social support has been considered a key social value that online users can obtain from SNSs. However, few studies have systematically investigated social support in such a context. Motivated to address this gap, we have developed an advanced and theoretical framework to delineate social support on SNSs by clearly revealing the dimensions of online social support on SNSs and examining their effects on users' commitment and SNS continuance. Further, we introduce gender as a key moderator and explain in theory how differently men and women perceive the importance of the dimensions in evaluating online social support over SNSs. Our research results indicate that the identified three dimensions (informational support, emotional support, and network management) are important components of the online social support on SNSs, which is positively associated with commitment and continuance. In addition, the weight of each dimension in the evaluation of online social support varies by gender. This study is among the very first to explore online social support in the context of SNS and its effects, and has rich theoretical and practical implications.     

REENACT: A step forward in immersive learning about Human History by augmented reality,role playing and social networking

Classical pedagogy about Human History has dealt with many historic events as a mere collection of dates, locations and a number of confronted sides with a final result of victory or defeat. In the same line of thinking, many popular battles and wars are not well understood due to non-rigorous treatment in comics, movies and documentaries. In order to fight these drawbacks we propose a novel technology-enhanced pedagogical approach named REENACT which is aimed at engaging groups of people into immersive experiences to improve their learning about historical battles and wars from the points of view of reenactors and historians. To this aim, REENACT relies on handheld devices and an advanced technological facility that comprises social networking features, augmented reality capabilities and repositories of multimedia contents. Our pedagogical approach has been experimentally validated in collaboration with the Foundation of the Hellenic World in Greece and the School of Telecommunication Engineering from the University of Vigo in Spain. The obtained results in terms of Quality of Experience, Quality of Service and Quality of Community reveal the potential value of the approach to provide new edutainment collective experiences which remain unexplored thus far in educational environments.     

Students and social networking sites: the posting paradox

This article reports the results of a field study in which undergraduate students were questioned about their use of social networking sites and the appropriateness of the content that they post. The responses indicate that students routinely post content that they realise is not appropriate for all audiences, especially potential employers. Considering how extensively the press has covered the negative impacts of inappropriate posting, the fact that students are knowingly continuing the practice is surprising. The article discusses the implications of these results and proposes areas for future research.     

Another brick in the Facebook wall – How personality traits relate to the content of status updates

Status updates represent a new form of one-to-many communication which is widely used among members of social networking sites (SNS). The present study investigated the question of who in particular uses the self-presentational opportunities of this feature and which users engage in riskier self-disclosures than others. Combining questionnaire and content analysis, we related self-reports on users’ personality traits (extraversion, narcissism, self-efficacy, need to belong, need for popularity) to the actual use of Facebook status updates. Results showed that higher degrees of narcissism led to deeper self-disclosures and more self-promotional content within these messages. Users with higher need to belong disclosed more intimate information in status updates, while perceived efficacy of self-presentation was negatively related to the mass suitability of postings. Findings extend prior research on personality and SNS usage with regard to dynamic features and content differences in online self-presentation.     

Radio planning of energy-aware cellular networks

This paper introduces a joint planning and management optimization approach for cellular networks to limit energy consumption while guaranteeing QoS and minimizing operators Capex and Opex. The modeling framework shows that an effective energy-efficient operation depends on the planning decisions. Conversely, it also shows that planning with energy management operation in view yields more versatile topologies than more traditional models based only on Capex. Results for LTE networks are provided and show that savings up to 65% in energy expenses are possible with slight increases in capital investments.