高校媒体公关存在的问题与对策研究

近年来,随着信息时代社会的日新月异,高等教育事业驶入快速发展的轨道,社会对高校的关注度越来越高,高校间的竞争越来越激烈,在这种生存环境下,如何加强高校和校外社会媒体的关系,扩大高校的社会形象和知名度,提高高校的品牌价值和竞争力,已经成为新时期摆在众多高校面前的一个崭新课题。本文将公共关系这一重要的现代理论嫁接在高等学校,以跨学科的眼光和思路来探讨当前高校媒体公关存在的问题,并提出相应的对策,希望对新形势下开展高校媒体公关提供一定的参考。     

A load dispatch method using fractional programming and semidefinite programming

This paper describes a load dispatch method which minimizes power cost—[fuel cost]/[electric output]—for a power system with thermal plants and energy storage facilities. The proposed method employs fractional programming to convert a minimization problem with fractional objective function to a series of quadratic minimization problems, and semidefinite programming to solve converted problems. The method provides the optimum time‐dependent power output/input and storage level of energy storage facilities as well as time‐dependent power output of thermal plants. The method has been applied to a power system with five thermal plants, two energy storage facilities of various performances, and five load demands. The optimum load scheme of four time mesh points is obtained for the thermal plants and energy storage facilities. The fractional programming successfully converges the optimal scheme through a few iterations. The semidefinite programming deals with a variable matrix of 164 dimensions, and 185 inequality constraints. © 2001 Scripta Technica, Electr Eng Jpn, 138(2): 49–58, 2002     

我国水利投融资体制问题探讨

借鉴国内交通行业和国外的水利投融资经验,提出改革并完善我国水利投融资体制的对策:利用民间资本发展水利事业;有偿转让、招标拍卖水利资源以获取建设资金;采用特许权转让的方式将供水和污水处理通过私有化解决;发展水利产业基金;加大利用外资发展水利产业的力度。     

Dante Cicchetti: Award for Distinguished Senior Career Contributions to Psychology in the Public Interest.

Provides the biography of Dante Cicchetti and announces that he has received the APA Award for Distinguished Senior Career Contributions to Psychology in the Public Interest (2004) for his seminal role in bridging theory, research, and practice by fostering the emergence and coalescence of the field of developmental psychopathology. A selected bibliography is also provided. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

企业内部公关与企业形象塑造

良好的企业形象是竞争取胜的利器，内部公关是塑造良好企业形象的根本手段。本文阐述了企业内部公关对塑造良好企业形象的重要意义，探讨了实施内部公关的主要途径。     

Treatment of aggression for an adult diagnosed with schizophrenia at a public psychiatric hospital.

The effectiveness of a behavioral program to treat chronic aggression in an adult male individual diagnosed with schizophrenia at a public psychiatric hospital was evaluated. A behavioral plan was developed to provide the client with positive social interactions, social skills training, and positive reinforcement for prosocial behavior; no negative consequences were implemented. The number of aggressive acts declined with the introduction of the behavioral plan and ultimately remitted even without ongoing reinforcers. This article demonstrates the value of psychological intervention in treating aggression with a treatment-resistant client in an in-patient setting. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The summary of researches on ADS in China

The conceptual study on the accelerator driven system (ADS) that lasted for about five years ended in 1999 in China. As one project of the National Basic Research Program of China (973 Program) in the energy domain, which is sponsored by the China Ministry of Science and Technology (MOST), a five-year-program of fundamental research of ADS physics and related technology was launched in 2000 and passed national review at the end of 2005. The China Institute of Atomic Energy (CIAE), the Institute of High Energy Physics (IHEP), the Institute of Heavy Ion Physics in Peking University (PKU-IHIP) and other institutions jointly carried out the research. The research activities were focused on HPPA physics and technology, reactor physics of external source driven sub-critical assembly, nuclear data base and material study. For HPPA, a high current injector consisting of an ECR ion source, LEBT and an RFQ accelerating structure of 3.5 MeV was built. In reactor physics study, a series of neutron multiplication experimental study has been carried out and still being done. The VENUS facility has been constructed as the basic experimental platform for neutronics study in ADS blanket. It’s a zero power sub-critical neutron multiplying assembly driven by external neutron produced by a pulsed neutron generator. The theoretical, experimental and simulation study on nuclear data, material properties and nuclear fuel circulation related to ADS is carrying on to provide the database for ADS system analysis. The main results on ADS related researches will be reported.     

A priori ordering protocols to support consensus-building in multiple stakeholder contexts

In a complex social, political, economic, technological, and/or environmental context, corporate, military, government, and other organizations are often faced with collective decision-making situations. The rationale for group decision exercises is that the judgment of many will usually prove superior to the judgment of one. However, it has been shown that collective decision exercises are often highly dependent on matters of perspective, values and opinion, all of which - being essentially subjective in nature - are beyond the reach of existing formal decision technology. Furthermore, it can be expected that many collective decision exercises - particularly those of strategic import - will not lend themselves to the quantitative analysis instruments that have long dominated the management and decision science repertoire. This does not, however, mean that they must remain entirely and forever outside the bounds of scientific rationality. The ordering protocols which are currently available do not have enough technical mechanics to be relied upon to bring us to any satisfying resolution of a priori disputation. Hence, we propose an a priori ordering reference model that might support consensus-building in a multiple stakeholders context. In order to detect whether the subjective arguments are products of proper reasons or merely instances of raw rhetoric and to suggest how any logical or syntactical flaws might best be repaired, we propose logical ordering facilities and protocols for integrating procedural and instrumental provisions for a group-decision process with two lines of technical innovation: the superimpositional ordering function and the logical ordering support facilities.     

方格网法在城市公共绿地建设规划中的应用

阐述了方格网法的含义及特点,探讨了该法的应用领域和要点,认为它在城市绿地系统规划和近期绿地建设规划中可有效指导公共绿地进行均衡布局,并分析了广州市在近期绿地建设规划中运用该法的具体实践案例,以进一步完善和论证该法的应用。     

陶瓷企业公共关系与市场营销

公共关系是提高企业形象竞争力的法宝,企业将公共关系运用于营销活动之中,能够与社会公众建立、维持和发展良好的互利关系,通过树立良好的企业形象和信誉,从而为企业市场营销创造一个和谐的环境。从公共关系与市场营销的内涵入手,对市场营销中公共关系的作用和具体应用进行了初步的分析,希望通过这些分析,能够引起陶瓷企业在营销活动中对公共关系的注意。