基于可拓学模型的大批量定制实施方法分析

简要阐述了当前企业环境的特点，分析了大批量定制及其可拓学模型；然后，从可拓学中的可拓工程出发，以“系列化”、“变型结构设计”和“变型工艺设计”为例，说明了可拓学在实施大批量定制中的应用，为企业寻找新的、有效的大批量定制实施方法提供料新的思路和工具。     

包钢医疗保险信息管理系统的构建

本文论述了包钢医疗保险信息管理系统的网络设计、应用程序功能及主要技术,并说明了应用情况及使用价值.     

供应链库存管理的几项措施

供应链库存管理与某一部门的管理有极大的不同，它涉及到各部门，各企业之间存在着的错综复杂的工序关系和不确定性。     

一种接入信息高速公路的新技术ADSL

新近出现的非对称数字用户线（ＡＤＳＬ）技术利用用户网中现有的铜双绞线提供１．５～６Ｍｂ／ｓ的下行数字信道，为接入信息高速公路提供了一条新途径，本文首次论述ＡＤＳＬ的基本概念，技术，发展现状和应用，最后论述我们对发展我国ＡＤＳＬ接入设备的几点建议。     

基于MKL-SVM的网络购物评论分类方法

购物网站在线评论系统收集了大量的顾客评价。支持向量机（SVM）是一种有效的文本分类方法,可以用于跟踪和管理顾客意见,但是SVM存在训练收敛速度慢,分类精度难以提高等缺点。文章提出利用异质核函数性的不同特性,解决支持向量机（SVM）数据泛化学习能力弱的问题,提高SVM的分类精度,通过对顾客购物评论进行分类,解决购物网站海量顾客评论分析的问题,帮助企业及时进行顾客反馈,提升服务水平。     

Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Drawing on the mixed methods of qualitative research and agent‐based simulation, this study examines: (a) how end‐users use digital platforms to become customer–entrepreneurs undertaking commercial activities on platforms; and (b) how platform providers can convert this customer entrepreneurship into a revenue stream. Considering that end‐users have traditionally been defined as passive and uncharged actors in platform business models, an in‐depth understanding of their commercial activities and the viable revenue model to monetize this emerging customer practice is warranted. Our qualitative study reveals that customer–entrepreneurs make substantial use of platform offerings to advertise their products; communicate with end‐consumers; and accept payments. These commercial activities are largely exercised for free on platforms, even though they could otherwise serve as a source of revenue. On this point, our simulation results identify two pricing models achieving the generation of nearly identical revenues over time. First, platform providers may charge both advertising and transaction fees, which maximize the survival of professional customer–entrepreneurs. Second, platform businesses may levy advertising fees only, which maximizes the survival of informal customer–entrepreneurs operating on a micro‐scale and part‐time basis. This study offers theoretical, methodological, and managerial implications for platform studies.     

考虑客户画像和能量枢纽的配电网多目标抢修重构模型

随着大规模风电以及能量枢纽接入配电网,配电网故障后抢修重构面临新挑战,提出一种考虑客户画像和能量枢纽的配电网多目标多故障抢修重构模型。通过对配电网用电客户多因素精准画像,确定权重,建立兼顾客户画像和能量枢纽的配电网多目标抢修重构模型,提出一种改进NSGA-II算法以适应对模型求解,从而获得Pareto解集,并利用模糊最大满意度进行决策。算例仿真表明所提模型正确有效,与传统模型相比更加精细而客观。     

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer‐oriented and product‐oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real‐world data set are performed to demonstrate the effectiveness of the proposed framework.     

一种基于来电平台的新型提醒类业务

随着电信技术以及互联网应用的飞速发展,越来越多的新兴业务出现,给传统电信业务,尤其是各类手机业务带来了巨大挑战,同时,也对传统运营商的创新能力以及满足用户各类需求的能力提出了更高要求。本文介绍的换号提醒业务就是从用户需求的角度出发,对用户进行各种细节的关心,提升手机用户的业务体验。     

基于日志的客户感知问题辅助分析系统的应用研究

智能手机的移动业务和移动互联网应用直接影响客户感知,通过挖掘网络日志与手机日志对客户感知问题分析的支撑作用,提出基于日志的客户感知问题辅助分析系统。该系统通过采集、分类和统计,提供异常事件告警和智能分析。通过对上网和彩倩业务的应用实践表明,该系统能提供准确、有效的日志信息,为分析和定位问题提供端到端的数据支持。该系统和思路可扩展应用于长期演进网络的客户感知问题辅助分析。