Exploring the Relationship Between Green Consumption Value,Satisfaction, and Loyalty to Hybrid Car in Elderly Consumers

The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross‐sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers’ social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products.     

TSS （Tourism Support System） as a New Competitive Tourism Marketing Instrument

The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.     

A Review of “What They Don’t Teach You in Library School”

SUMMARY

Distance learning students may not think of the “campus” library as the first place to fulfill their information needs and may not even be aware of the services available to them. One way to reach these students is to adopt and adapt marketing techniques from the business world. This article examines the findings of a survey conducted at Emporia State University concerning the awareness of distance learning services. It will also examine marketing techniques and illustrate how they can be applied to increase awareness of reference support services for distance learners.     

Moving from the Consortium to the Reference Desk: Keeping Chat and Improving Reference at the MSU Libraries

The experience of the Mississippi State University (MSU) Libraries illustrates the challenges presented by moving from consortial to local chat, as well as an evaluation of the advantages of chat reference in an academic setting. Countering the consortial, instant-messaging model prevalent in virtual reference today, the MSU Libraries have found chat offers advantages in an academic community. Moving to a local setting, it was possible for the MSU Libraries to maintain quality control over chat transactions while building relationships with faculty and students across campus.     

Build It (and Customize and Market It) and They Will Come

ABSTRACT

Like other academic libraries, the University Library System of the University of Pittsburgh (ULS) continues to invest in providing anytime, anywhere access to research materials in electronic format. While there are obvious benefits for users in this concomitant increase in complexity for these same users, with many of them, especially undergraduates, turning to the speed and simplicity of Google and away from the complexity of library sponsored electronic resources. Seeking ways to both maximize our investment in full text resources, and promote easy access to this universe of electronic resources for our users, the ULS felt strongly that a navigational solution had to be found, and in 2004 began the process of implementing a federated search tool.

This article discusses the collaborative process between the University Library System and its federated search vendor, and discusses the decision making process behind the customizations made by the ULS to its federated search system. The article also addresses the process of working with a professional marketing organization to developing a marketing message and supporting materials to promote its federated search system, and finally briefly looks at usability and usage statistics to assess the degree to which the Zoom! federated search system has met the goal of providing fast, easy access to high quality information. doi:10.1300/J136v12n03_07     

Not All Sources Are Created Equal: Student Research,Source Equivalence

ABSTRACT

With the emergence of the browser searchable Internet in the early 1990s, accessing the World Wide Web has become commonplace. In regards to its impact on student research, current undergraduates have become savvy searchers when it comes to accessing and integrating Internet documents into their research papers. However, this ease of use has come at a price. The overall quality of research being submitted by our students has suffered. Many incoming undergraduates don't make the distinction between documents located via a typical Internet search engine and full-text information generated from academic proprietary databases housed on the library's home page.     

基于移动社交群的互联网内容适配系统的搭建

基于移动社交群,提出了一种面向群体推荐互联网内容的系统。这种面向社交群体的新精确营销模式不仅能提升营销效率,也减少了客户接触频次,提升了客户感知。     

网络营销的智能决策支持系统设计和开发

着重分析智能决策支持系统在网络营销方面的应用。首先,从Internet出发提出本文课题的讨论背景。接着,叙述电子商务与决策支持系统的发展现状及其发展趋势。通过网络营销智能决策支持系统的设计和开发表达了决策支持系统的重要性。     

网络互动营销的操作方法探讨

国内中小企业的网络营销前景已经毋庸置疑,而互动性亦已成为网络营销活动中的重要组成部分。企业源源不断地发掘出多种多样的互动元素和互动方式,并将其广泛应用于与顾客之间的网上营销活动中。这样一种网络互动营销方式不但冲击并改变着过去被动消极的传统营销模式,而且最终极大地推动并形成了企业与顾客之间的双赢局面。因此,研究分析网络互动营销活动中可能的一些操作方法则具有一定的实际意义与价值。正是基于上述背景,该文尝试探讨并提出了网络营销活动中的一些可行有效且较为实用的具体操作方法。     

Using visual and text features for direct marketing on multimedia messaging services domain

Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the offers under consideration to a limited sample of potential buyers, rank them with respect to their performance and, based on this ranking, decide which offers to send to the wider population. Though this pre-testing process is simple and widely used, recently the industry has been under increased pressure to further optimize learning, in particular when facing severe time and learning space constraints. The main contribution of the present work is to demonstrate that direct marketing firms can exploit the information on visual content to optimize the learning phase. This paper proposes a two-phase learning strategy based on a cascade of regression methods that takes advantage of the visual and text features to improve and accelerate the learning process. Experiments in the domain of a commercial Multimedia Messaging Service (MMS) show the effectiveness of the proposed methods and a significant improvement over traditional learning techniques. The proposed approach can be used in any multimedia direct marketing domain in which offers comprise both a visual and text component.