高校媒体公关存在的问题与对策研究

近年来,随着信息时代社会的日新月异,高等教育事业驶入快速发展的轨道,社会对高校的关注度越来越高,高校间的竞争越来越激烈,在这种生存环境下,如何加强高校和校外社会媒体的关系,扩大高校的社会形象和知名度,提高高校的品牌价值和竞争力,已经成为新时期摆在众多高校面前的一个崭新课题。本文将公共关系这一重要的现代理论嫁接在高等学校,以跨学科的眼光和思路来探讨当前高校媒体公关存在的问题,并提出相应的对策,希望对新形势下开展高校媒体公关提供一定的参考。     

数据广播在文化传媒领域的合理化运作

数据广播是现阶段一种新的文化传媒体系,随着数字电视的不断发展完善,数据广播在信息产业飞速发展的今天,逐渐成为新时期信息传播的主要媒介方式,阐述数据广播在当今社会信息领域的存在形态、发展方向以及如何合理、高效地运营这样一种增值业务。     

石英砂均质滤料截污规律的分析研究

应用分层取样法测试了滤以的截污量。通过滤柱实验，2能够更好地分析研究石英砂均质滤料层截留浊质物的变化规律。     

基于MPEG-2的数字业务协议模型

研究用MPEG-2承载广播网、通信网和计算机网的主要业务,分析了各主要业务的特点需求以及用MPEG-2承载多种业务的优势,提出了基于MPEG-2的业务协议模型和该业务模型在网络上实现的方法,最后陈述了模型应用中主要面临的挑战及解决办法。     

羰基铁类随机混合吸波材料等效电磁参数的计算

本文为计及多重散射偶极子间的相互作用，引入参量εｈ和μｈ，导得一组公式。它不仅能计算铁氧体类也能计算羰基铁类的随机混合吸波材料的等效电磁参数，均与实验结果吻合良好。     

EDA介质快慢横波时差和振幅-方位曲线的实验分析

在含垂直定向裂隙的各向异性（EDA）介质中，地震快、慢横波传播的时差及振幅随裂隙（缝）方位变化曲线能反映裂缝的密度、走向和介质的性质，这对多波地震资料的处理、解释有着重要意义。但受观测条件限制以及噪声的影响，在横波分裂记录上，同相轴往往会出现扭曲、倾斜和不规则抖动等现象，给快、慢横波时差的求取和振幅-方位曲线的绘制带来误差。设计了EDA介质物理模型，并利用岩石超声波测量系统获得了快、慢横波记录；分析记录可知，在相同传播方向的分裂横波具有走时和传播速度不随裂缝方位变化的恒定性特征；以此为基础，提出了利用平均法和瞬时振幅法来计算快、慢横波的走时时差和绘制振幅-方位曲线，以提高精度。利用物理模型实验得到的2个正交横波（S1波与S2波）的快、慢横波记录，分别用平均法和瞬时振幅法计算了快、慢横波走时的平均值、时差和均方差，并绘制了相应的振幅一方位曲线。结果表明，采用上述2种方法，消除了同相轴扭曲、倾斜和不规则抖动等对计算结果的影响，时差的计算是可靠的，振幅一方位曲线的绘制是合理的。     

我国有线电视的网络媒体价值

阐述有线电视网络媒体的特点，有线电视网络媒体面临的困境及解决办法，最后展望有线电视网络媒体价值。     

Flow of solutions of hydroxypropyl guar-poly(ethylene oxide) mixtures through a porous medium

Summary In flow through porous media, solutions of poly(ethylene oxide) (PEO) exhibit extension thickening, whereas hydroxypropyl guar (HPG) solutions are shear-thinning at high concentrations. The results show that the extension-thickening exhibited by PEO solutions becomes less critical with increasing flow rate as the concentration of HPG in the solution is increased. At high concentrations of HPG, the presence of PEO inhibits the shear-thinning behaviour, without increasing the apparent viscosity of the solution. The presence of HPG reduces the rate and extent of degradation of PEO in the flowing solution.     

Microstress estimate of stochastically heterogeneous structures by the functional perturbation method: A one dimensional example

A new functional perturbation method (FPM) for calculating the probabilistic response of stochastically heterogeneous, linear elastic structures is developed. The method is based on treating the governing differential operator as well as the unknown displacement function as a functional of material modulus field. By executing a functional perturbation around the homogeneous case, a set of successive differential equations is obtained and solved, from which the average and variance of any local parameter (displacements, stresses, strains) can be found. For a linear problem, the equations to be solved in each approximation order differ from the one for the homogeneous case by a pseudo external loading (right hand side) part only. Thus, only the Green function for the homogeneous case is needed for an analytical solution of the corresponding heterogeneous problem. A one dimensional stochastically heterogeneous rod embedded in a uniform shear resistant elastic medium is solved as an example. The statistical variance of displacements and stresses are found analytically, including the edge regions. Morphological (grain size) and material (modulus) effects on the stochastic response are demonstrated. The above results are essential for estimating the stochastic features of local stress concentrations, which are the source for many strength-related macro properties of materials. Extensive usage of generalized functions (Dirac operator and its derivatives) is needed for the analysis.     

超临界流体中的酶催化

与其他非水相酶催化介质相比 ,超临界流体有其独特的优越性。阐述了超临界流体的概念、对超临界流体的选择原则以及在超临界流体中酶催化的各种影响因素 ,还讨论了在此类流体中酶催化的应用和发展前景