Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity.

Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

When the presence of creative coworkers is related to creativity: Role of supervisor close monitoring, developmental feedback, and creative personality.

Study 1 was conducted to examine the contribution of the joint condition of supervisor close monitoring and the presence of creative coworkers to employees' creativity. In addition to replicating Study 1's results, Study 2 examined (a) the joint condition of supervisor developmental feedback and presence of creative coworkers and (b) whether creative personality moderated the contributions of the 2 joint conditions. Converging results from the 2 field studies demonstrated that when creative coworkers were present, the less supervisors engaged in close monitoring, the more employees exhibited creativity. Study 2 also found that the contribution of this joint condition was stronger for employees with less creative personalities and that when creative coworkers were present, the more supervisors provided developmental feedback, the more employees exhibited creativity. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

关于论文创新性水平的研究

文章从作者实际工作中接触到的大量数据出发，分析了创新性指标和其他指标的关系，并利用回归等方法给出了它们之间的数量关系表达，同时对结果进行了检验和分析说明，最后对如何提高创新性以及评估中应注意的问题给出了建设性的意见。     

广告创意之我见

广告创意犹如万花筒,可以千变万化任意发挥,但不论广告创意如何新颖,媒体运用如何灵活,如果没有正确的广告创意方法,就很难从时下广告信息泛滥的洪流中,脱颖而出,赢得消费者的青睐。本文就广告创意的一些基本方法进行了阐述,为广大初入广告业的从业人员提供一点广告创意的基本方法。     

创造性思维培养与表现——刍议创意素描教学

创意素描教学,就是要培养学生创造性思维能力,掌握创意设计的理念和方法,通过对学生创造性思维的培养,从具象到抽象、从写实到意象的训练,学生无限的创造力一定会大大激发出来。     

有章法的颠覆——论广告的创意与构思

从实用角度论述广告创意思维方式,着重对主题创意进行研究和探讨,分别对广告创意的基础,广告创意的思考方法,以及广告创意灵感的突破口这几个方面进行论述,以求取得创意提示,激发创意灵感,治疗创意萎缩。     

文字设计艺术在电视节目包装中的应用

文字是电视节目包装中的重要元素之一,除了传达信息的基本功能之外,经常起到决定整体效果的关键作用。节目包装文字设计应突出本台文化和本土文化,文字的设计必须与节目相匹配,形成统一整体。     

创意是广告的灵魂

广告创作中最重要、并且将影响到最终传播效果的就是广告创意这一环节。它是一个广告创作的开端,并决定了广告其他因素的选择。创意是广告的灵魂,广告创意是对广告作家能力的挑战,它要求广告作家要思考而不能乞求于灵感,要遵循一定的创意原则。     

Virtual reality in Africa – for Africa

The paper describes a number of virtual reality projects taking place in Africa. The availability of VR on PCs, it is argued, has made access possible for a large number of users. Applications for education and training and applications that preserve and promote African culture are particularly highlighted.     

DrawBot: a bio-inspired robotic portraitist

Abstract

We are developing the control architecture of a portraitist artificial agent called DrawBot that reproduces the visuomotor behaviour of a human carrying out a realistic portrait. The visuomotor strategy adopted by DrawBot is based on computational models of eye movements in human beings,and one xperimental findings on eye-hand coordination in expert draughtsmen. In this paper we present a behavioural model of the visuomotor coordination adopted by a draughtsman, designed in terms of visual routines.Eventually we outline the implementation of the basic routines.