Question,answer, compare: a cross-category comparison of answers on question and answer websites

Online information seekers make heavy use of websites that accept their natural language questions. This study compared the three types of such websites: social question and answer (Q&A), digital reference services, and ask-an-expert services. Questions reflecting daily life, research, and crisis situations were posed to high use websites of all three types. The resulting answers’ characteristics were analyzed in terms of speed, transparency, formality, and intimacy. The results indicate that social Q&A websites excel in speed, ask-an-expert websites in intimacy, and digital reference services in transparency and formality.     

Development, Distribution and Evaluation of Online Tourism Services in China

The development of electronic commerce (E-commerce) has led to great changes in the tourism industry in many countries around the world including China. The Chinese tourism industry has invested large amounts of money over last few years in the development of what is known as the 'Golden Tourism Project.' This study sheds more light on this project by investigating online tourism service development in China from three perspectives: the tourism website, the tourism website user and the tourism website provider. The results show that the majority of tourism website providers are regional tourism destination organizations that mainly provide comprehensive local tourism information and online services. The results also show the level of regional economic development has a significant impact on the construction of these local tourism websites. Through conducting a questionnaire survey, this paper identifies the types of web users and their evaluation for tourism websites. It assesses the level of current user satisfaction and discusses the principal barriers of implementation of online tourism services in China from a technical, financial and organizational point of view respectively. It is found that obtaining information is still the main aim of web users, however, the difficulties are slow Internet access and high fees. In conclusion, this paper proposes possible approaches to improve the quality of online tourism services in China.     

Loyalty of young female Arabic customers towards recommendation agents: A new model for B2C E-commerce

E-commerce is becoming a major contributor to the worldwide economic system, owing to its adaptability and ease of use for both customers and service providers. Recommender systems are embedded in most modern e-commerce websites, as efficient tools for guiding users to view additional items provided by e-commerce portals. These items are matched with customers' interests depending on their current activities, or on preferences stated in their profiles. As service providers are more concerned with the long-term behavior of customers, and specifically customer loyalty (which bears directly on the long-term success of e-commerce websites), most recommender systems have been developed to consider that aspect. This study investigates the major factors in the loyalty formation of female online shoppers through an e-commerce recommender agent. A new model is introduced, developed, and analyzed for helping to improve e-commerce customer loyalty via the recommender systems. Based on the implications of the results, we can understand research constructs and highlight research outcomes to help in managing recommender systems more effectively.     

How online ratings and trust influence health consumers’ physician selection intentions: An experimental study

Consumers’ growing reliance on the web information when choosing physicians has drawn attention to the need for more research into online physician ratings. This study conducted an experimental design to explore the roles of trust in different stages and three key online rating characteristics, including overall numerical ratings (high or general), review volume (high or low), and a comparison of the effect rating and attitude rating (higher or lower effect rating than attitude rating), in influencing health consumers’ choices. Results suggested that the overall numerical rating and review volume were significantly and positively correlated with the physician selection intention. Perceived physician trustworthiness completely mediated the effect of the review volume on consumer intentions, while initial trust in online physician ratings produced a moderating effect. The comparison of sub-dimension rating scores induces consumers’ regulatory focus and further moderated the relationship between overall rating score and consumers’ selection intentions, as well as the relationship between perceived physician trustworthiness and consumers’ selection intentions. Implications, limitations and future research directions are also discussed.     

Usability of state public health department websites for communication during a pandemic: A heuristic evaluation

Study aims were to investigate how usable COVID-19 dedicated state public health websites in the US were, and whether case counts in different geographical regions in the US were related to website usability. 16 state websites representing the 2 highest and the 2 lowest case count states in each region were selected. Five experts used a heuristic evaluation procedure to independently rate all 16 websites on a severity scale of 0–4. Usability criteria published by the US Department of Health and Human Services and criteria on risk communication and data dashboards were used. Analyses involved cross tabulation of usability criteria with case counts, comparison of usability scores using Mood's median tests, test of differences in average usability scores using ANOVA and post-hoc tests, and identification of correlations between case counts and usability scores. Results from the Mood's median test showed that the median usability scores for the states were significantly different from each other at the 5% level of significance (df = 15, chi-square = 38.40; p = 0.001). ANOVA showed statistically significant differences between the mean usability scores for the states at the 5% level of significance (F = 6.33, p < 0.05). Although not statistically significant, results from a correlation analysis between case count and usability scores showed a negative correlation (r = -0.209, p = 0.437) indicating that the higher the case count, the better the usability score. Overall, the websites fared well on usability, but many websites were used as an information and data repository. These websites must communicate infection risk better.Relevance to industryThe study applies to public health agency websites that communicate essential information during a pandemic.     

Exploring emotions on wine websites: finding joy

There is little research on the emotions expressed by wine estate websites and whether the emotions conveyed are related to or can significantly predict the positive or negative sentiment articulated by these websites. In order to examine the emotions and sentiment of wine estate websites, content from the websites of 10 wine estates from 5 countries well known for their diverse and high-quality wines (South Africa, Australia, New Zealand, France, the USA) were selected and analyzed using IBM’s Watson. IBM’s Watson assessed the emotions and sentiment expressed on each website, and an output was then used in a multiple regression analysis with emotions predicting sentiment. The findings show that emotions are not related significantly to the overall sentiment on the winery websites. Finally, this research shows how wine estates and wine marketers can test whether the content of their websites mirrors the emotions that they desire to express to consumers and visitors, which can assure that appropriate expectations are set for the consumption experience.     

基于B/S中医营养食疗系统的设计

随着民众生活水平的提高,食疗与药膳在养生保健、防病治病、延年益寿等方面越来越受广大民众重视,而现有互联网技术及中医食疗和营养学科的日渐普及,建立一个基于互联网的中医食疗咨询系统的需求越来越高。为此,本文采用B/S架构,使用ASP.NET技术和SQL数据库,对系统进行了可行的设计,实现了营养咨询、食疗问答、药膳统计及营养信息等功能。整个系统内容丰富,药膳推荐合理,具有良好的推广性。     

Brand interactions and social media: Enhancing user loyalty through social networking sites

This paper aims to investigate how user loyalty can be achieved and maintained through social networking sites. More specifically, we intend to test the relationships between brands, user loyalty and social media. The research thus provides insights into user-brand relationships through social media and argues how loyal customers can be through social networking websites. Although there are considerable numbers of studies about loyalty; there exists very limited work studying user loyalty through social networking websites. This research presents clearly the reasons for engaging with brands online and examines user behaviors and loyalty. Research provided strong evidence that majority of the social network users follow brand fan pages via social media, even though they have different reasons to do so. The study also measures users’ behavioral and attitudinal loyalty behaviors. Their level of trust to the information they obtained about brands through social media is also established. The hypotheses tested show that brands and customer satisfaction are both positively related to users’ behavioral loyalty.     

浅谈网站盈利模式

文中主要探讨网站盈利模式的多元化.网站最常见的盈利模式是在线广告；最赚钱的网络盈利模式是电信增值服务；销售产品、抽取佣金是商业零售网站最主要的获利来源；付费推荐网站是通过搜索引擎的排名顺序对企业客户进行推荐,客户要根据不同的排名顺序付出相应的费用等等.无论那种模式其核心内容就是销售服务.通过互联网这种平台,提供解决需求...