“以人为本,师法自然”——基于中国传统美学思想的绿色包装设计

随着社会经济的不断发展,包装设计已经渗透到我们生活的方方面面。为更好的促进东西方文化交流,提高国内外市场竞争力,绿色包装设计应运而生。而绿色包装设计这一理念无论在情感上还是文化层面上都与寻求人与自然和谐统一的中国传统美学思想有着密不可分的联系。     

Beauty is more than screen deep: Improving the web survey respondent experience through socially-present and aesthetically-pleasing user interfaces

Web surveys are rapidly becoming standard issue in many researchers’ toolkits; however, measurement error has been shown to affect web surveys to a greater extent than paper-and-pencil surveys (Couper, 2000, Manfreda and Vehovar, 2002). Principles of aesthetic design and social presence have been applied to web surveys to reduce the prevalence of such error with promising results, which were further investigated in this research. A sample of 181 first-year psychology undergraduate students participated in this study. Participants were randomly allocated to view one of eight web survey interfaces, which varied by aesthetic quality and social presence. Exploratory structural equation modeling using the partial least squares method revealed that classical aesthetic quality and social presence were both positively related to perceived ease of use of the web survey interface and positive state affect; social presence and perceived ease of use were positively related to trust in the web survey researcher; classical aesthetic quality was negatively related to negative state affect; and, expressive aesthetic quality was negatively related to perceived ease of use and positively related to positive state affect. Interestingly, expressive aesthetic quality was also positively related to negative state affect. These relationships between aesthetic quality and social presence should inform best practice web survey design recommendations, and future empirical work should extend and test the generalizability of these findings.     

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

This article examined the effects of product aesthetics on several outcome variables in usability tests. Employing a computer simulation of a mobile phone, 60 adolescents (14-17 yrs) were asked to complete a number of typical tasks of mobile phone users. Two functionally identical mobile phones were manipulated with regard to their visual appearance (highly appealing vs not appealing) to determine the influence of appearance on perceived usability, performance measures and perceived attractiveness. The results showed that participants using the highly appealing phone rated their appliance as being more usable than participants operating the unappealing model. Furthermore, the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model. The study discusses the implications for the use of adolescents in ergonomic research.     

从古典诗词中“花”意象旷观中国传统美学中的人与自然

＂意象＂是中国传统美学的核心要素,是中国古典诗歌的灵魂。＂意象＂生成的基础是人的审美体验。而＂花意象＂在古典诗词中俯拾皆是。＂花＂美丽的表象经过诗人词客主观的情感关照被赋予丰富的情感内涵,纷纷借＂花＂抒发情志,寄寓对生命的深切体悟。中国古典诗词中对＂花＂的描写,体现了中国人心灵深处人与自然交感互融的宇宙观和自然观,这种自然观直接导致了中国人审美化的人生态度。本文拟从古典诗词中的＂花意象＂探查中国传统美学中人与自然的关系,即中国古典美学的精神内核。     

Collaborative systems: Evolving databases and the “Conditions of possibility”-artificial life models of agency in on-line interactive art

This paper will discuss interactive on-line artworks modelled on cellular automata that employ various types of agents, both algorithmic and human, to assist in the evolution of their databases. These works constitute what will here be referred to as Collaborative Systems systems that evolve through the practice of inter-authorship.     

The influence of prototype fidelity and aesthetics of design in usability tests: effects on user behaviour, subjective evaluation and emotion

An empirical study examined the impact of prototype fidelity on user behaviour, subjective user evaluation and emotion. The independent factors of prototype fidelity (paper prototype, computer prototype, fully operational appliance) and aesthetics of design (high vs. moderate) were varied in a between-subjects design. The 60 participants of the experiment were asked to complete two typical tasks of mobile phone usage: sending a text message and suppressing a phone number. Both performance data and a number of subjective measures were recorded. The results suggested that task completion time may be overestimated when a computer prototype is being used. Furthermore, users appeared to compensate for deficiencies in aesthetic design by overrating the aesthetic qualities of reduced fidelity prototypes. Finally, user emotions were more positively affected by the operation of the more attractive mobile phone than by the less appealing one.     

现代审美视角下非遗文创品牌的视觉设计及包装插画研究

文章从现代审美视角出发,结合前人的研究论证,探讨与补充非遗文创在品牌视觉设计及包装插画方面研究的理论不足,为设计者提供更加开阔的设计思路和更为新颖的设计手法,从而提升非遗文创的整体设计效果。     

Aesthetics of navigational performance in hypertext

A hypertext learner navigates with a instinctive feeling for a knowledge. The learner does not know her queries, although she has a feeling for them. A learners navigation appears as complete upon the emergence of an aesthetic pleasure, called rasa. The order of arrival or the associational logic and even the temporal order are not relevant to this emergence. The completeness of aesthetics is important. The learner does not look for the intention of the writer, neither does she look for significance. Lexia has a suggestive power and she is suggested in the arrival of aesthetics. Hypertext learning does not depend on communication. The learner in her pleasure transgresses the bounds of space-time to be in communion with several writers/learners. Hypertext learning does not appear to be fundamentally different from the analog learning; however, in performance, as in navigation, the learner assumes a mental state that helps her in her emergence into aesthetic bliss, of an arrival to the completed lexial navigation. This completeness is owing to aesthetics and is not owing to either the semantics or the query-fulfilling qualities.     

问题意识与理性思辨的结晶--评刘文良《绿色与安全:生态包装设计论》

《绿色与安全:生态包装设计论》是当前少有的专门研究生态包装设计的学术专著。该著对于生态包装的概念、生态包装设计的困惑与对策、食品药品等重要民生品包装设计的安全策略、方法与技术等重要理论与实践问题进行了深入探讨,尤其在科学界定生态包装的内涵、理性思辨关于生态包装的某些不合理"常识"以及与时俱进的学术与实践视野方面取得了重要建树。其鲜明的问题意识、务实的研究思路、严谨的求真精神在这部学术专著中得到了印证,为生态包装设计指明了方向、提供了遵循,堪称一把打开生态包装设计大门的"金钥匙"。     

自由结构关于宁波春晓砖宅的对话

位于宁波春晓镇的佚人营造设计的建筑师自宅是事务所在“自由结构”方面探索的第一步。文章通过对话再现了建筑师在自宅建构过程中对结构、材料、空间的思考,揭示了建筑师对中西方建筑结构主义精神的反思,及其在建构新的建筑与结构美学方面的探索。