一种融合社交信任的矩阵分解推荐算法

为了解决数据稀疏性对推荐算法预测准确度的影响,本文提出了一种融合社交信任的矩阵分解推荐算法。在相关数据集上实验结果表明,预测的平均绝对误差和均方根误差都得到了明显的改善。     

Prediction of risk factors of cyberbullying-related words in Korea: Application of data mining using social big data

The study examined a decision tree analysis using social big data to conduct the prediction model on types of risk factors related to cyberbullying in Korea. The study conducted an analysis of 103,212 buzzes that had noted causes of cyberbullying and data were collected from 227 online channels, such as news websites, blogs, online groups, social network services, and online bulletin boards. Using opinion-mining method and decision tree analysis, the types of cyberbullying were sorted using SPSS 25.0. The results indicated that the total rate of types of cyberbullying in Korea was 44%, which consisted of 32.3% victims, 6.4% perpetrators, and 5.3% bystanders. According to the results, the impulse factor was also the greatest influence on the prediction of the risk factors and the propensity for dominance factor was the second greatest factor predicting the types of risk factors. In particular, the impulse factor had the most significant effect on bystanders, and the propensity for dominance factor was also significant in influencing online perpetrators. It is necessary to develop a program to diminish the impulses that were initiated by bystanders as well as victims and perpetrators because many of those bystanders have tended to aggravate impulsive cyberbullying behaviors.     

It doesn’t take a village to fall for misinformation: Social media use,discussion heterogeneity preference,worry of the virus,faith in scientists,and COVID-19-related misinformation beliefs

With the circulation of misinformation about the COVID-19 pandemic, the World Health Organization has raised concerns about an “infodemic,” which exacerbates people’s misperceptions and deters preventive measures. Against this backdrop, this study examined the conditional indirect effect of social media use and discussion heterogeneity preference on COVID-19-related misinformation beliefs in the United States, using a national survey. Findings suggested that social media use was positively associated with misinformation beliefs, while discussion heterogeneity preference was negatively associated with misinformation beliefs. Furthermore, worry of COVID-19 was found to be a significant mediator as both associations became more significant when mediated through worry. In addition, faith in scientists served as a moderator that mitigated the indirect effect of discussion heterogeneity preference on misinformation beliefs. That is, among those who had stronger faiths in scientists, the indirect effect of discussion heterogeneity preference on misinformation belief became more negative. The findings revealed communication and psychological factors associated with COVID-19-related misinformation beliefs and provided insights into coping strategies during the pandemic.     

Modeling online user behaviors with competitive interactions

Online user behaviors are increasingly modulated by social media. Extant literature mainly focuses on investigating how network structures affect user behaviors. However, recent empirical results demonstrate that user behaviors and network structures usually coevolve dynamically, and topological patterns turn out to be inadequate for characterizing real-world user behaviors. In this paper, we present a dynamic model to deal with this challenge. This proposed model is mainly governed by two competing principles: homophily and homeostasis. Empirical evaluations of three online real-world datasets suggest that the proposed dynamic model can well predict long-range online user behaviors.     

Developing social impact assessment guidelines in a pre-existing policy context

Few jurisdictions have translated internationally agreed social impact assessment (SIA) principles into statutory provisions. Governments and regulatory bodies tend to provide developers with high-level frameworks, or require that social impacts be ‘considered’, without specifying how this is to be done. In Australia, this lack of clarity leaves all parties uncertain about requirements for SIA. The New South Wales (NSW) Government’s 2017 release of the SIA guideline for State-significant mining, petroleum and extractive industry development represents an attempt to clarify requirements and provide guidance. In this paper, we describe the process of bringing this guideline to fruition from the perspective of being directly involved in its development, and highlight the challenges involved in integrating leading-practice principles into the state’s pre-existing policy framework. While the guideline represents a significant advance in policy-based SIA guidance, some aspects leave room for improvement. The real test of the guideline’s impact will lie in its influence on SIA practice in NSW, and ultimately in social outcomes for communities affected by resources projects.     

Gender differences in the addiction to social networks in the Southern Spanish university students

Social networks sites have become the most popular instrument used to communicate and exchange information resulting in the addiction to this media. Previous studies suggested that personal characters play an essential role in addictive behavior and gender difference may be involved. Nevertheless, there are contradictions about the influence of gender. Some studies indicated higher addiction in men. Meanwhile, other researchers pointed out higher addiction among Spanish teenage female. Little studies in the Spanish context have analyzed the different socio-cultural and biological factors possibly related to this addiction and gender differences. With all being said, this study focused on determining the current incidence of social networks addiction in young college students, relating this social networking addiction with loneliness, prenatal testosterone (2D:4D ratio), self-esteem and personal satisfaction. A cross-sectional study focused on female and male college students aged 17–25 years (N = 278) was carried out. It was used several surveys, including the Social Network Addiction Questionnaire (SNA) and the 2D:4D ratio. The results showed difference among male and female about addiction (chi-square = 12.77, p-value = 0.002). Moreover, this addiction was linked with several factors, such as importance given to social networks by females (p-value < 0.001) and males (p-value < 0.001). Also, the findings showed that addiction to social networks might be influenced by gender, showing more importance sociopsychological factors in females and a combination of biological and social factors in the men. Moreover, Instagram has increased as the predominant social network for communication for college students (97.2% men and 93.7% women).     

Promoting or prohibiting: Understanding the influence of social media on international students’ acculturation process,coping strategies,and psychological consequences

Although the unprecedented prevalence of social media has infiltrated into international students’ daily trajectories and become an indispensable component of their intercultural communication, yet surprisingly few attempts have been implemented to systematically unpack how the innovative technology could play a role in these sojourners’ acculturation experiences and the consequences of migration and cross-cultural adaption. In order to address such research gap, the objective of this present article is to provide a review of academic, peer-reviewed journal studies that examined the potential effect of social media engagement on international university students’ acculturation process, coping strategies, and psychological adjustments during the period from 2010 to 2019. Moreover, building upon conceptualizations from new media and transcultural research literature, a conceptual framework was developed to classify the relevant studies for further analysis. Overall, these theories and studies synthesized in this paper emphasize the vital role of social media in the acculturation, coping behaviors and mental health for ethnic minorities in the host country. Additionally, certain dimensions of attitudes and behaviors through social media could exert the important influence on the psychological adaption. Therefore, conclusions of the research may assist to further inform practitioners who may encounter newcomers’ experiencing intercultural adjustments and psychological issues in the digital media age. Furthermore, this current review may also help educators determine certain barriers that have not been resolved in campus tactics which may influence the acculturation of sojourning populations.     

Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.     

Contextual acceptance of insect-based foods

Insect-based foods have gained much attention as an alternative source of protein in recent years because of their high nutritional content and low production costs. However, consumer acceptance of insect-based foods still poses a big challenge in many societies. Across three studies, we examined how social companions (alone, friend, family, acquaintance, partner) and location (cafe, bar, pub, food festival) are associated with people’s willingness to eat insect-based foods. We also examined the positive arousing (fun, excitement) and positive calming (romance, tranquility) emotions that were evoked by several eating contexts. The results of Studies 1 and 2 revealed that participants expected that they would be more willing to eat insect-based foods with friends (vs. alone, family, acquaintance, partner) and in pubs and at food festivals (vs. in a cafe, bar). The results of Study 3 replicated the main findings of the first two studies using the actual names (not pictures) of insect-based food products, namely ‘mealworm burger’ and ‘cricket chocolate bar’. Moreover, these contexts, where people would be more willing to eat insect-based foods, were associated with positive arousing emotions (fun, excitement) rather than positive calming emotions (romance, tranquility). Taken together, then, these findings reveal the role of contexts associated with positive arousing emotions in eating insect-based foods and provide practical advice concerning the situations in which the consumer’s acceptance of insect-based foods may be increased.     

How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience

Social media allow marketers to directly influence consumers through a diverse set of tools. The characteristics of individual platforms enable the development of creative and innovative strategies for social media marketing. This study aims at examining para-social interactions (PSI), their antecedents (i.e., attitude homophily and physical attractiveness), and their consequences (i.e., consumers’ sense of belonging, flow experience, urge to purchase, addiction, and impulse purchase). The mediating role of flow experience is also examined in this study. Findings, implications, and directions for further research are also presented in this study.