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1.
This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on peoples lifestyles and perceived values. The empirical research is conducted in the context of the mobile phone market in Shanghai. The study establishes measurement scales of Confucian value, lifestyle, and customer perceived value for Chinese market. Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated. Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting peoples lifestyles and perceived values.  相似文献
2.
Using self-reported survey data (N = 281), the present study explores the structural relationships among mobile users’ perceptions of the suitability of two types of mobile news (political feature news and entertainment news), users’ motivations for mobile news usage, and their behavioral patterns. Our findings show that two types of perceived suitability for mobile news, particularly for political feature news, are strongly associated with all dimensions of motivations for mobile news usage. Furthermore, as predicted, our findings show that the information-seeking motive is the very factor that determines mobile news usage. The results also reveal that the accessibility motive mediates the relationship between the perceived suitability of obtaining news via a mobile device and users’ mobile news behavior. However, contrary to our expectation, the social utility motive does not mediate the relationship between users’ perceptions of the suitability of mobile devices for this purpose and their mobile news usage. Finally, the information-seeking and accessibility motives each have an indirect effect on the association between perceived suitability and mobile news usage. The implications of the study and recommendations for future research are also discussed.  相似文献
3.
This study provides insights into factors affecting the adoption of mobile banking in Iran. Encouraging clients to use the cell-phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the factors affecting the adoption of mobile banking. Accordingly, this study builds a comprehensive theoretical model explaining mobile banking adoption. By incorporating 361 bank clients in Iran, eight latent variables of perceived usefulness, perceived ease of use, need for interaction, perceived risk, perceived cost, compatibility with life style, perceived credibility and trust were examined. It was found that these constructs successfully explain adoption of mobile banking among Iranian clients. Adaptation with life style and trust were found to be the most significant antecedents explaining the adoption of mobile banking.  相似文献
4.
This study examines individual group member satisfaction with outcome and process from an idea generation and selection task via a Group Support System. 126 Participants formed 20 virtual teams, each completing a 20 minute task, followed by a questionnaire about their experience. The study validated a proposed scale for a new construct and tested several hypotheses using a structural equation model. While the new construct of perceived instrumentality did not directly influence satisfaction with outcome, satisfaction with process was significantly influenced by perceived task enjoyment and interface design aesthetics. Scholars of GSS meeting satisfaction are therefore advised to include hedonic constructs in their research models. The study’s qualitative data also indicated that a GSS designed to support evaluability within the group could lead to increased satisfaction with process within the majority of group members.  相似文献
5.
This study examines what factors lead to the adoption of the mobile e-book in South Korea. For this purpose, this research integrated the diffusion of innovation theory and technology acceptance model with the model of innovation resistance and applied this integrated model to the context of mobile e-book adoption. An online survey was administrated, and the data collected were analyzed with the structural equation model (SEM). Research results showed that individual innovativeness has a significant influence on perceived usefulness and perceived ease of use. It also revealed that both of perceived usefulness and perceived ease of use affect not only intention to use but also the innovation resistance. The innovation resistance has significant negative influence on the intention to use. Perceived risk of mobile e-books increases innovation resistance in a positive way. The implications of these results are discussed.  相似文献
6.
顾客对产品满意与否是企业经营者十分关注的问题,结构方程模型常被用来量化顾客满意程度以及影响满意程度的因素。设计和开发了基于结构方程模型的产品满意度评价系统,有效地实现了数据收集、数据处理和数据分析的功能,满足了企业测量顾客对产品满意度的需求。能够更好地提升企业的产品质量、服务质量和企业形象等各个方面,为企业的产品创新作出一定贡献。  相似文献
7.
A new algorithm, the RSEM (Recursive simultaneous equations model) algorithm, is presented for causal structure learning under the LSEM (Linear structural equations model). The algorithm effectively applies recursive simultaneous equations model to causal structure learning. This paper makes two specific contributions. Firstly, under the assumption that knowing the causal order of the variables, we show that recursive simultaneous equations model can be used for causal structure learning under the LSEM regardless of whether the datasets follow multivariate Gaussian distribution. Secondly, the performance of the RSEM algorithm is compared with the state-of-the-art algorithms on 7 networks. Simulation results show that the RSEM algorithm outperforms existing algorithms in terms of time performance, and has a quite high accuracy for thresholds 0.005 and 0.01.  相似文献
8.
大部分关于SEM的应用研究只是对模型的参数值进行了求解,并未对模型的预测和解释效果进行评估。本文对SEM的内部关系与外部关系的评价指标,Blindfolding交互验证评价方法进行了系统的研究。  相似文献
9.
当今信息化社会全面质量管理(Total quality management,TQM)和企业信息化已经成为企业生存的必备条件,但是两者对组织运营绩效的关系一直比较模糊。文章提出三者的关系模型,并经过广泛的调查问卷,利用AMOS建立结构方程模型来进行定量研究,同时对企业实际运作给出了相应的措施建议。  相似文献
10.
电信运营商的认知对用户选择有重要的影响,文章在对电信运营企业的总体形象认知与用户忠诚度研究的基础上,进一步分析电信运营企业的品牌形象、网络质量、便利性和服务质量以及资费价格等方面与客户忠诚之间的关系,并通过对某省电信运营商用户的电话及样本,运用结构方程模型对理论假设进行验证。  相似文献
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