Colored apparel and its potential influence on heterosexual attraction

The objective of this study is to determine if men would follow the “red effect” when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank-order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the “red effect,” but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the “red effect” and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique.     

当代室内环境生态评估与生态审美价值观的传播

价值观的传播是一个缓慢的过程,在当前工业文明向生态文明过渡的时期,如何有效地提升民众的生态意识是值得探讨的问题。以生态审美意识传播为切入点,通过了解国内外主流的室内环境生态评估指标体系的前后变化,总结当前室内环境生态评估的变化趋势及其主要特征;从指标体系的变化中分析生态审美价值观的渗透方式,探讨当代室内环境生态评估对生态审美价值观传播的促进作用。最后,通过实验设定针对室内传统营造技艺应用的评估工具,并且在评估工具的使用过程中展示传播的模式与效用,通过评估反馈再一次验证室内环境生态评估对生态审美价值观的正向传播作用。     

基于视觉暗示的战争纪念建筑设计手法探究

当代建筑中，视觉暗示的设计手法对纪念建筑的营造有着至关重要的作用。现试图从建筑学的视角出发，以当代战争纪念建筑实际案例为研究对象，对战争纪念建筑的设计方法展开讨论。首先着重分析视觉暗示与格式塔心理学的关系，其次阐述视觉暗示给参观者心理带来的微妙变化，之后探讨视觉暗示对空间纪念效果造成的影响，最终归纳为可操作的设计策略：图形暗示、内容暗示、秩序暗示，并明确其如何相互影响。立足于格式塔心理学及心理暗示的理论基础，是对纪念建筑设计方法的补充，亦可为今后的战争纪念馆设计提供启示。     

沉浸式艺术审美体验的自我发现与再设计

探讨沉浸式艺术这一新概念，研究其审美体验是如何有助于自我发现并运用于艺术创作再设计中的。沉浸式艺术是一种能够启发感知联觉的审美体验方式，可使人们重新思考自己与“世界”(真实和虚拟)之间的关系。“感知”、“关系”和“转换”是三个相互交织并贯穿全文的主要问题，同时也是沉浸式艺术的研究基础。结合海德格尔“在世界上”(être-au-monde) 的观念来看，与其说“存在”，不如说人们沉浸并感知于这个世界中。然而，人们对周围环境的感知通常是无意识的，对于感知的认识也时常是冷漠和忽视的。沉浸式艺术使这些感觉得以被强调，它突出了个人的感知运动能力，同时也引起了人们对身体本身的重视。又如Bergson所提出的“投机性关注是建立在一种感知机制的基础上的，这种感知机制从根本上允许对世界进行一定行动而不是仅仅了解这个世界”。因此，对于一个完善的沉浸式审美体验过程来说，重要的是使观众自然地参与其中。当无意识的行为转换为肉眼可见的视觉效果时，审美体验将会更加深入人心。因此关于沉浸式艺术作品的创作，可以结合西方艺术家Marcel Duchamp的Ready-made的创作理念和中国道家的“无为”思想，研究怎样将被忽视的日常行为自然地转换为可见的，被重视的视觉效果，从而揭发主体与“世界”之间的多种潜在关系。     

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

This study examined how operating elderly or young avatars affected shoppers’ product perceptions and purchasing behaviors. It also investigated how virtual shopping experiences translated into prosocial behavior regarding a nonprofit organization supporting the elderly. Operating elderly avatars influenced shoppers’ product choice and walking speed while shopping compared to operating younger avatars. In addition, operating elderly avatars positively affected participants’ attitudes and willingness to donate to and volunteer for a nonprofit organization supporting the elderly. Statistical interactions between avatar age and a shopper’s ageism on behavioral and persuasion outcomes were also confirmed, and these findings implied an assimilation/contrast effect influenced by a shopper’s preexisting prejudices toward the elderly.     

视觉心理学在住宅室内设计中的应用浅谈

论文将视觉心理学与住宅室内设计相结合，通过具体案例分析视觉心理学在室内设计中的应用。     

论建筑审美与艺术的共通性

建筑艺术具有书法之势、音乐之韵、绘画之境、诗词之意……建筑艺术与其他艺术之间的广泛的共通性不仅丰富了建筑艺术的美学内涵和审美属性，而且也为不同审美主体在建筑审美活动中感发审美情思、驰骋审美想像提供了多样化的条件和契机。     

城市照明的环境理念

通过对人类环境构成的分析，应用环境心理学方法，阐明了影响城市照明的人、光、物等环境要素及其关系，在研究人的视觉特点和心理需求的基础上，总结了城市总体、城市广场、建筑物、园林景区等要素的照明特点，揭示了城市照明环境的规律，建构了绿色照明的理论体系。研究发现城市照明不仅是从技术上营造视觉环境，更要通过城市的空间要素和人的生理感知的相协调，以营造与功能氛围相和谐的心理环境。最后，从基于环境理念出发，提出了综合自然条件、物体形态、人眼视觉、光学特性和环境特色的城市照明设计思路。     

建筑艺术审美的伦理意义

建筑艺术审美的意义是多重的。从伦理学视野探讨,美和善的内在一致性首先表现在它们都以对象的功用作为衡量价值的基本标准,这一观念在建筑艺术中表现得尤为明显;其次,美与善之间是一种形式与内容的关系,或康德所说的美是道德的象征,建筑艺术的审美符号便具有象征或隐喻功能,以此来间接地或抽象地表达伦理性意义。