Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

This study examined how operating elderly or young avatars affected shoppers’ product perceptions and purchasing behaviors. It also investigated how virtual shopping experiences translated into prosocial behavior regarding a nonprofit organization supporting the elderly. Operating elderly avatars influenced shoppers’ product choice and walking speed while shopping compared to operating younger avatars. In addition, operating elderly avatars positively affected participants’ attitudes and willingness to donate to and volunteer for a nonprofit organization supporting the elderly. Statistical interactions between avatar age and a shopper’s ageism on behavioral and persuasion outcomes were also confirmed, and these findings implied an assimilation/contrast effect influenced by a shopper’s preexisting prejudices toward the elderly.     

Colored apparel and its potential influence on heterosexual attraction

The objective of this study is to determine if men would follow the “red effect” when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank-order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the “red effect,” but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the “red effect” and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique.     

城市环境中的设施与居民的心理和行为

人对环境具有本能的感觉和认知能力,不同环境给予社会群体(指具有一定的文化层次、道德修养、风俗习惯和生活水准等的社会各阶层)的心理感受和行为诱导也各有所异。在当前倡导和谐社会的形势下,构筑良好的城市环境设施,对提高居民的生活环境质量,培养他们健康积极的心理和行为,具有重要的作用和意义。     

视觉心理学在住宅室内设计中的应用浅谈

论文将视觉心理学与住宅室内设计相结合，通过具体案例分析视觉心理学在室内设计中的应用。     

浅谈心理与建筑

本文通过建筑的发展来探索建筑与人的心理关系及建筑如何满足人的心理需求。它从心理·建筑的地方性、心理·建筑的时代性、心理·建筑的互补性、适应性等三个方面来阐明建筑都应符合使用者的心理要求;从心理学的观点来认识建筑,设计建筑。     

环境心理学在景观设计中的应用

介绍了园林景观设计中环境心理学的概念,分析了园林景观与人的相互关系,提出一个成功的景观设计应具有公共性、私密性、安全性、实用性、宜人性。     

城市照明的环境理念

通过对人类环境构成的分析，应用环境心理学方法，阐明了影响城市照明的人、光、物等环境要素及其关系，在研究人的视觉特点和心理需求的基础上，总结了城市总体、城市广场、建筑物、园林景区等要素的照明特点，揭示了城市照明环境的规律，建构了绿色照明的理论体系。研究发现城市照明不仅是从技术上营造视觉环境，更要通过城市的空间要素和人的生理感知的相协调，以营造与功能氛围相和谐的心理环境。最后，从基于环境理念出发，提出了综合自然条件、物体形态、人眼视觉、光学特性和环境特色的城市照明设计思路。     

解读骑楼建筑

作为一种重要的城市设计元素，骑楼空间的实质是私有空间的公共化和市民化；另一方面，作为社会生活的重要场所和地域建筑文化的鲜明符号，骑楼又是一种充满人本精神的文化载体。事实上，在现代城市中不可能全盘照搬传统的骑楼建筑形式。我们应探究骑楼的内涵，发扬其核心精神，从而创造出新的建筑形式，实现骑楼的可持续发展。     

仿古建筑与民族心态剖析

分析了仿古建筑的由来、现状和依据，指出了仿古建筑文化与民族心态关系密切，仿古建筑是一种集体无意识的历史必然，有着深刻的社会、历史、经济、文化的背景，并提出有必要对仿古建筑行为进行指导和规范。