To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications,perceived network size,perceptions of digital celebrities,and shopping orientations

Live-stream shopping is experiencing unprecedented growth. However, research in live-stream commerce is in its infancy. The current study integrates uses and gratifications, perceived network size, perceptions of digital celebrities, and experience-focused shopping orientation to clarify motivations for live-stream shopping. Accordingly, the current study used a questionnaire to collect data from 339 Chinese consumers and structural equation modeling to analyze data in AMOS 24. In this study, individuals were motivated by gratifications that were (1) hedonic (perceived enjoyment), (2) utilitarian (self-presentation), and (3) social (social presence and interaction). Moreover, perceived network size significantly predicted perceived enjoyment, social interaction, social presence, and utility. In addition, experience-focused shopping orientation mediated the relationships among perceived enjoyment, self-presentation, social interaction, and live-stream shopping intentions. Finally, the mediating roles of the perceptions of digital celebrities in the relationships of perceived network size with perceived utility, perceived engagement, social interaction, social presence, and self-presentation were confirmed.     

移动EDI体系结构与关键技术研究

移动EDI体系结构设计是设计与实现移动支付系统的首要基础,总结了目前建立移动EDI系统的关键技术,分析了基于移动EDI技术的电子商务系统应用集成问题,描述了移动EDI通用数据转换构件系统的功能架构与评价指标,论述了基于XML的EDI系统的架构方案,提出了基于Web Service的EDI-XML转换构件的实现算法,该算法可以使移动EDI具有良好的结构化交互功能.     

Toward an Understanding of Consumer Attitudes on Online Review Usage

ABSTRACT

With the rapid e-commerce growth and changes in consumers’ behaviors, many businesses are forced to adapt their business model to match their target customers’ needs. To provide consumers with more product details and increase their confidence in making online purchases, online businesses offer an online review as an alternative to physically interacting with a product. Although consumers have become familiar with the use of online product reviews, many aspects of user behavior toward the usage of online reviews are still not well understood. This study explores the factors underlying the acceptance of consumers’ online review usage when considering purchasing an item. The study results provide insight into the factors that affect customers’ use of online reviews prior to a purchase. This study furthers the body of knowledge that deals with online reviews and system usage, providing results that allow e-commerce businesses to adapt their business model to better fit consumers’ expectations.     

基于TRIZ理论对电子商务与分销商冲突解决的研究

为了解决电子商务平台发展应用与分销商之间的利益问题,采用TRIZ理论的理想解分析方法以及商业冲突矩阵,对此进行了分析阐述。最终给出可行的发明原理及原理所对应的解决方案。进一步验证了TRIZ理论在商业管理中应用的可行性。     

A study on the impact of design attributes on E-payment service utility

Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.     

基于电子商务的县域就地城镇化与农村发展新模式研究

文章从电子商务的内涵和县域电子商务的发展概况谈起,分析了电子商务对我国城镇化格局的影响,探讨了在互联网时代电子商务普及的影响下,人才和经济体在各级城市中获得的机会将更加平等化,我国大城市的中心性地位受到挑战,县域及其所管辖的农村地区迎来了前所未有的机遇,农村地区可以实现由工业化带动到信息化带动的跃迁式发展的城镇化新形势。文章进一步指出在这种新形势下,电子商务所驱动的县域就地城镇化和农村发展是当前新型城镇化的一种新思路,并深入分析了县域就地城镇化的内涵和路径以及基于电子商务的农村发展的三种新模式,分别是延伸式("赶街"模式)、介入式("聚土地"模式)和内生式("沙集"模式),为我国信息化时代背景下的新型城镇化发展提供了一定的参考。     

煤炭网电子支付中SSL协议的改进与实现

随着电子商务的普及,煤炭业也有了自己的电子商务网站,煤炭网的安全协议SSL存在不安全性,文中提出了对SSL协议的改进方案,并给出了双重签名的认证原理与系统的模拟实现。     

电子商务安全的研究分析

本文主要介绍了电子商务的安全目标，并重点介绍电子商务安全性的实现。     

电子商务领域网络犯罪实践控制的若干对策思考

电子商务领域网络犯罪的有效控制,必须在全面提升网络破坏性病毒安全防控的基础上,强化网络犯罪侦查能力,根据从事网络赌博、诈骗、传播电子色情信息牟利等犯罪性电子商务经营行为的特点确定针对性法律控制措施与责任认定规则。     

电子商务在房地产企业中的应用

房地产电子商务将会发展成未来房地产企业经营的重要手段之一.从房地产电子商务发展的现状着手,思考房地产电子商务发展过程中产生的问题和瓶颈,并提出解决策略,为房地产企业的电子商务发展铺平道路.