In Search of the "Ideal" Pear (pyrus spp.): Results of a Multidisciplinary Exploration

Preference mapping with 10 pears identified 3 segments among New Zealand consumers. While 1 segment preferred ripe European cultivars, another rejected only the seedling with strong off‐flavors. A 3rd segment combined the 2 former segments, but also rejected 2 hybrid samples. Survey responses to the question “To me, the ideal pear is ?” from a 2nd consumer sample confirmed the general preference for juicy and sweet pears, the key characteristics of ripeness. A separate appearance evaluation revealed 4 segments based on color and shape. Combining information from several sources resulted in suggestions for new breeding directions for pears, while highlighting the importance of appearance and the need for more extensive measurements.     

Laboratory and Field Consumer Evaluation Relationships for Menu Items Processed in Retortable Trays for Quantity Foodservice

Problems associated with provision of food in quantity foodservices prompted the development and use of prepared food items processed in retortable trays. Consumer acceptance of such foods was required so that the items could be screened for foodservice application. Consumer tests, using small portion samples and sensory testing under laboratory conditions, gave a relatively reliable prediction of acceptability of most of the items under extended-use consumer testing during a field trial. Final field acceptance of some items was influenced by external factors not accounted for in laboratory testing.     

Model-guided evaluation of consumer products

An evaluation of a consumer product is presented as an example of how ergonomics models can guide data collection and interpretation by non-ergonomists. The product, a new cooking pan, was compared with its earlier counterpart on performance and safety tests for specific features. Model-guided evaluations produced data which could be well-fitted by linear relationships, and measures derived from the data could be interpreted in physical terms by engineers. This is now the standard methodology for pan evaluation in the client company.     

浅析色彩在产品设计中的重要性——以第五代iPod touch为例

当今大众商品形式的多样化多是由合理多样的配色产生的,消费者的购买欲望也由此产生,这丰富着人们五颜六色的生活。色彩在从未停止过更新的电子消费产品领域中,起着个性和诉求的媒介作用。文章以iPod touch5系列便携式移动产品为案例,分析iPod touch5系列产品的色彩设计,介绍了最具代表性的新一代苹果产品在颜色设计上是如何考虑的,以及分析它是怎样利用自己的色彩魅力赢得了不可替代的消费地位,由此让大众意识到颜色是产品设计的重要组成部分。     

当代女性消费心理引导下的室内商业环境设计

当今女性作为一个重要的消费阶层,消费的不仅是商品和服务的使用价值本身,更包括了对多重心理需要的满足。本文从消费心理学的角度出发,针对这些消费心理的成因和类型进行总结和分析,结合室内商业环境的特征,为怎样设计出真正符合当代女性需求的商业空间这一命题提出了较为合理的建议。     

Exploring the Relationship Between Green Consumption Value,Satisfaction, and Loyalty to Hybrid Car in Elderly Consumers

The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross‐sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers’ social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products.     

Territorial targeting in EU private law

In a series of rulings given in the last few years, the Court of Justice of the European Union (EU) has made use of the concept of targeting by a trader of a particular territorial market as a device for determining the scope of European legislation on private law. The concept is of particular importance in the context of trading activities conducted by means of the Internet, though its significance is not confined to such activities. In particular, the European Court has used the concept of targeting for the purpose of restricting the substantive ambit of intellectual property rights created or harmonised by EU legislation. On the other hand, it has avoided use of the concept of targeting in the context of EU legislation allocating jurisdiction between the courts of the Member States, even in respect of disputes involving intellectual property, except where a legislative text specifically invokes such a concept. The instant paper endeavours to review the position as currently established by the European case-law, and to predict the likely further developments.     

广告创意之我见

广告创意犹如万花筒,可以千变万化任意发挥,但不论广告创意如何新颖,媒体运用如何灵活,如果没有正确的广告创意方法,就很难从时下广告信息泛滥的洪流中,脱颖而出,赢得消费者的青睐。本文就广告创意的一些基本方法进行了阐述,为广大初入广告业的从业人员提供一点广告创意的基本方法。     

新型消费文化趋势下的网络广告策略

网络技术发展和应用的日益广泛,促进了传统消费文化的快速变革,形成一种网络时代的新型消费文化。在这种新型消费文化的影响下,网络广告作为现代企业展开网络营销活动最重要的手段由此应运而生。网络广告设计理念也将具有全新的内涵,广告策略也将一改传统模式而独具特色,趋向于凝结市场、消费场所、审美情趣及生活方式等众多因素的整合,使得网络设计的视觉传达、技术应用、表现形式、运作模式等呈现出全新的面貌。     

创造运动品牌店面独特的消费体验

在体验经济时代,消费者更渴望在选购服装时能获得一种美好而难忘的体验。基于此,本文提出联想式符号陈列法,主要研究运动品牌店面各区域陈列如何以运动场所或运动项目为灵感,营造出一种运动品牌特有的购物氛围,通过该陈列法的展示来引发消费者对产品的注意,以及感受到相应的运动场景,引起消费者共鸣,使消费者获得特殊的运动品牌符号信息和消费体验。