Companion robots for older adults: Rodgers’ evolutionary concept analysis approach

Intelligent Service Robotics - This study aims to analyze the concept of companion robots for older adults from the perspective of nursing. This study employed a concept analysis. The literature...     

A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

This study develops and empirically tests a framework for mobile social network service (SNS) advertising effectiveness. The study sets the advertising value, attitude towards advertising, and behavioural intentions as the key variables for the assessment of advertising effectiveness. Regarding antecedents of advertising effectiveness, the study identifies the salient attributes of mobile SNS advertising as social, mobile convenience, and active control; the main sub-values of mobile SNS advertising as informativeness, entertainment, and irritation.     

Understanding the factors affecting online elderly user’s participation in video UCC services

Video user-created content (video UCC) is currently being spotlighted by business practitioners and researchers. However, little consideration is being made on elderly people’s adoption of this innovative service. This paper highlights this issue of elderly online users and discovers the factors affecting their participation decisions in video UCC services. This study introduces elderly-specific constructs such as perceived physical condition (physical age), life course events (psycho-social age), perceived user resources, prior similar experience, and computer anxiety, each reflecting the complex aging process. Then, the relationship between these constructs and the conventional constructs from the technology acceptance model (TAM) (perceived ease of use, perceived usefulness, perceived enjoyment, and compatibility) is hypothesized and tested. Data was collected from 290 online users older than 50 years of age. The results show that elderly people are not highly resistant to change and will adopt video UCC if some conditions are satisfied. In addition, elderly-specific variables could be good antecedents for conventional TAM constructs, while having direct effects on the intention construct for some cases (perceived physical condition, life course events, and perceived user resources). We believe the implications of this study are important for both researchers and practitioners.     

Mobile service consumption values: an exploratory mixed-method study

We propose mobile service consumption values based on a multi-dimensional value perspective by conducting an exploratory mixed-method design, including focus group interviews and face-to-face intercept surveys. We explored six dimensions of mobile service consumption values: convenience, effectiveness, enjoyment, reassurance, information, and epistemic values. The proposed value dimensions expand the scope of existing value studies by proposing additional or modified value dimensions. These dimensions reflect unique characteristics of mobile service values. In addition, the effects of mobile service consumption values on mobile service uses were examined. The results show that users’ value perceptions significantly influence their intention to use mobile services and that relative importance of value dimensions is different depending on types of mobile services. The exploration and verification of mobile service consumption values contributes theoretically to developing an expanded framework of consumption values in the mobile service field and to further understanding needs and motivations of mobile service users.