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This study is one of the few attempts to investigate students’ acceptance of an Internet-based learning medium (ILM). By integrating a motivational perspective into the technology acceptance model, our model captured both extrinsic (perceived usefulness and ease of use) and intrinsic (perceived enjoyment) motivators for explaining students’ intention to use the new learning medium. Data collected from 544 undergraduate students were examined through the LISREL VIII framework. The results showed that both perceived usefulness and perceived enjoyment significantly and directly impacted their intention to use ILM. Surprisingly, perceive ease of use did not posit a significant impact on student attitude or intention towards ILM usage. Implications of this study are important for both researchers and practitioners.  相似文献
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With the advent of Web 2.0, the business world is fast changing its way of communicating and collaborating. In this study, we regarded the use of instant messaging in team collaboration as a social behavior and examined the changing roles of social influence processes in the formation of usage we-intention (i.e. social intention). Building on the belief-desire-intention model and the social influence theory, an integrated model was developed and empirically tested using survey data collected from 482 students. The results demonstrated that desire partially mediates the effects of group norm and social identity on we-intention to use. In addition, the effect of group norm is more significant for users with lower usage experience, whereas the effect of social identity is more significant for users with higher usage experience. We believe this study provides several important implications for both research and practice.  相似文献
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Despite the proliferation of Internet retailing and the relative novelty and complexity of this phenomenon, very little theory-guided qualitative research has been conducted to improve our understanding of the adoption of Internet retailing project by SMEs. This study presents a theoretical framework for analyzing the adoption of Internet retailing for SMEs. Organizational readiness (IT sophistication, financial resources, and customer readiness), perceived benefits of Internet retailing, and environmental factors are proposed to be the key drivers of adoption of Internet retailing. This research was designed using a qualitative approach through in-depth case studies selected from firms in Hong Kong where there is a proliferation of SMEs. The contextual meaning and practical manifestation of the key adoption factors were captured through the case studies. Our findings provide preliminary support for the proposed research framework, and contribute towards a better conceptual and practical understanding of the main factors driving SMEs to adopt Internet retailing. Contrary to popular belief, customer readiness for Internet shopping was not found to be a significant factor influencing SMEs' decision to adopt Internet retailing.  相似文献
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To properly implement and use electronic commerce systems companies need to evaluate considerable amount of information from their business environment in activities such as environmental scanning. This information is needed both for strategic management and for operational decisions. However, the relevant information may be difficult to find and interpret due to information overload and the fact that the information may be in many locations. Fortunately, most of the information is on the Web (Internet, extranets). To overcome the search problem, especially in large organizations, one should consider the use of software agents. This paper presents an overview for the utilization of such agents today and in the future by describing a prototype system designed for information monitoring and collection from Web sources for the pulp and paper industry. The paper also describes the use of other agents that can supplement the system in specific electronic commerce application areas. Finally, some implementation issues are discussed.  相似文献
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Blog has become an increasingly popular form of social networking technology in recent years. Many world famous web sites (e.g., Microsoft, Yahoo!, and Google) are providing blog services on the Internet. Bloggers, therefore, can easily establish and maintain their blogs through such services. However, research on blogs' adoption and diffusion is rare. In this study, we attempt to study bloggers' post-adoption behaviors. We examine bloggers' intention to switch their blog services by building upon studies in the marketing and IS literature. Particularly, the role of gender is explored and an online survey is conducted to test the research model. Findings confirm that bloggers' intention to switch their blog services is strongly associated with three factors: satisfaction, sunk costs, and attractive alternatives. Meanwhile, moderating effects are found in gender, but not in sunk costs. Implications for both researchers and practitioners are provided.  相似文献
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Computer-supported social networks have become a significant channel for people to interact and exchange information. The success of computer-supported social networks depends on the extent to which members will stay and continue participating. Many computer-supported social networks however suffer from the problem of retaining members. Drawing from theories of user satisfaction and information adoption, we develop a model to examine how computer-supported social networks encourage members to continue participating and using the information in the network. The theoretical model is validated through an online survey of 240 users of a Bulletin Board System established by a local university in China. The results reveal that individuals will continue to use the information in a computer-supported social network when they are satisfied with their prior usage, and when they perceive that the information in the network is useful. The results also suggest that individuals’ perceived information usefulness and satisfaction are determined by information quality and source credibility in the context of computer-supported social networks. Theoretical and practical implications about computer-supported social networks are discussed.  相似文献
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While much of the current literature tends to focus on the direct effect of social influence on consumer online shopping behavior, our study drew heavily on social influence theory and argued for an alternative theory focusing on the moderating role of social influence. In particular, we explored how positive messages in online discussion forums may affect consumers’ decisions to shop online. We used a laboratory experiment in which the treatment group was required to read positive messages about online shopping experience in an online discussion forum. Positive social influence was found to reinforce the relationship between beliefs about and attitude toward online shopping, as well as the relationship between attitude and intention to shop. We believe our alternative theory provides new insight into the complex processes through which social influence is brought to bear on consumers’ online shopping decisions. Implications of our work are discussed.  相似文献
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