面向中小企业的起重机云制造设计平台

为提高起重机行业的柔性制造能力,提高企业的快速响应能力与协同配合能力,以云制造理念为基础,利用网络、虚拟化、模块化、参数化等先进技术构建起重机云制造平台.研究了起重机云制造平台的构架及平台的设计流程.通过案例分析详细阐释了起重机云制造平台的运行模式及运作流程.起重机云制造平台的建立,实现了起重机行业的资源整合与资源最大化共享,推动了起重机行业的快速发展.云制造是一种面向中小企业服务的提高效率降低能耗和基于网络化个性化的制造新形式,可以通过网络为中小型企业的制造生产提供及时、全面、质量可靠的各种服务.     

[数据驱动的智能服务]面向大规模个性化的交互式云制造模式

结合云制造以及大规模个性化的特点，分析大规模个性化的应用发展以及阐述用户需求的现状，提出了一种面向大规模个性化的交互式云模式。设计了云环境下大规模个性化智能交互过程以及需求交互转换过程模型；建立了大规模个性化的交互式云体系架构以及工作流程；进行交互式云平台搭建，以实现用户定制需求的个性化、大规模、低成本的快速提供与生产。以汽车定制为例，对需求分析及转换过程进行论述，验证了该平台的可行性和有效性。     

When does web-based personalization really work? The distinction between actual personalization and perceived personalization

A number of prior studies have suggested that personalization is more efficacious than non-personalization. However, the existing literature is somewhat ambiguous on whether the test of personalization effects should be based on a message sender's actual personalization process or a message recipient's perception of the message. It is argued in this article that an actual personalization process does not automatically yield more favorable effects because people's perceptions of personalized messages tend to be biased. Through three experiments, it is demonstrated that testing personalization effects based on a message sender's actual personalization process can be problematic and produce misleading results. Specifically, a personalized message can be perceived as non-personalized and a non-personalized message can be perceived as personalized. The key finding is that perceived personalization, instead of actual personalization, is the underlying psychological mechanism of message effectiveness. A message will show superior effects when it is perceived to be personalized by a message recipient, regardless of whether it is actually personalized or not.     

卡通形象任食品包装设计中的应用

分析了卡通形象在食品包装设计中的应用现状,并通过对国内外市场上食品包装设计案例的研究,总结出了卡通形象在食品包装设计中呈现出的时尚性、个性化、价值性、趣味性特点,论述了卡通形象在食品包装设计中出现的必然性和重要作用,并结合当代社会的人文特点,针对卡通形象在食品包装设计中的运用潜力,对食品包装中卡通形象设计的基本原则进行了探讨。     

Supporting user participation design using a fuzzy analytic hierarchy process approach

There are three fundamental problems that may occur in the process of user participation design: first, the participants/users may not be able to express their requirements clearly; second, they have little knowledge about design; and third, they are generally unfamiliar with the software that designers use. Based on this understanding, a method that considers design rationale is proposed in this work to support the process of user participation design. In addressing the user participation process, a fuzzy analytic hierarchy process (AHP) approach is applied to grasp people's ideas, in the initial design phase. A case study on creating house layout design is employed to illustrate the proposed approach. In this regard, to help participants/users create layout designs, it is proposed that a 3D generative system is used, which integrates navigational concepts, direct manipulation, and the design rationale theory. In a nutshell, this research proposes a system to implement a design rational model and improve design communication in the user participation process. To demonstrate the effectiveness of the proposed prototype system, a user test is performed and we put forward some findings and research questions for further research and industry practices.     

The nature of choice in mass customized house building

There is a need to explore the actual uptake of specification options by clients in the context of the self-build housing industry. In so doing all the components in a house that can be customized were categorized so as to highlight the features that must be customizable and those that can be standardized. Through a longitudinal study of a German house builder, data from 16 projects over a 35-year time horizon have been collected. The extent of choice made in these projects has been determined by comparing the original standard building specification with the actual finalized fit-out specification of the project. In scrutinizing the collected data it became apparent that the number of changes made by the clients increased considerably over the timespan studied. More importantly, clients appreciated the freedom of choice as they were prepared to spend increasing amounts on customization. In particular specification options were made in the sanitary, internal design and façade categories. Moreover the results revealed that offering a high degree of choice is appropriate for most, but not all, components for the case house builder. Key areas for choice include those relating to sanitary ware and the façade.     

现代产品的功能设计

工业设计已成为现代产品设计和竞争的主要手段.以工业设计为背景,概述了现代产品的功能系统:物质功能和精神功能,并从现代产品功能设计的集成化、定制化、人性化等方面,探讨合理设计现代产品功能的设计和内容与方法框架.     

对高校学生社团组织及活动问题的发散思考

随着我国社会主义市场经济的深入发展,青年特别是大学生的社会化问题越来越引起社会的广泛关注。大学生作为青年群体中一个独特的群体,受现代社会变迁的影响尤为突出,为此,高校的学生管理职能部门和教育工作者应该对大学生社会化问题予以更加切实的关注,而各高校生机蓬勃的学生社团及多姿多彩的活动就应该是需要认真关注和热情扶持的对象。本文试图就高校学生社团及开展的各方面的活动对于大学生树立正确价值观的意义、大学生社会化的训练、大学生职业化的转变、大学生个性化发展等方面进行发散思考,以期能够为指导高校学生社团的健康发展及提升社团活动开展的质量与实效性,同时为反思对高校学生社团组织及活动的认识提供了一个讨论的思路。     

关键员工的透视及管理重点

关键员工是企业发展的根本,文章从透视关键员工的角色特性入手,结合近年来人力资源管理实战经验,总结并提出了岗位盘点、职业规划、个性激励、机制约束、离职处理等关键员工管理中应把握的几个重点。