| 房地产业运用CIS理论的对策 |
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| 引用本文： | 刘革 易文强. 房地产业运用CIS理论的对策[J]. 沈阳建筑工程学院学报(自然科学版), 1998, 14(4): 339-342 |
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| 作者姓名： | 刘革 易文强 |
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| 作者单位： | 沈阳建筑工程学院学生处 |
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| 摘 要： | 强调ＣＩＳ理论的核心是ＭＩ，ＢＩ，指出房地产业运用的对策应是：强化ＭＩ的宣传和研究；遵循以人为本的原则塑造ＢＩ；ＶＩ设计要紧密围绕ＭＩ，ＢＩ展开．
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| 关 键 词： | 对策 信息 房地产 CIS |
Counter measure study for using CIS theory in real estate |
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| Liu Ge. Counter measure study for using CIS theory in real estate[J]. Journal of Shenyang Archit Civil Eng Univ: Nat Sci, 1998, 14(4): 339-342 |
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| Authors: | Liu Ge |
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| Abstract: | The nucleus of CIS (Corporate Identity System)are MI(Mind Identity)and BI(Behavior Identity).The counter measure should be that the both propaganda and reseach of MI shouled be enhanced;In accordance with connecting people to depict BI;The development of VI design should be combined with both MI and BI. |
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| Keywords: | counter measure information real estate CIS |
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