| 白酒,如何"赢销旺季" |
| |
| 引用本文： | 汪歆,王唤明.白酒,如何"赢销旺季"[J].酿酒科技,2006(3):108-110. |
| |
| 作者姓名： | 汪歆 王唤明 |
| |
| 作者单位： | 安徽财经大学商务学院,安徽,蚌埠,233030 |
| |
| 摘 要： | 白酒“赢销旺季”的方法有：巧促销，抢占市场终端；创新渠道，深度分销；实施创新战略；进行内部营销等。白酒企业要“赢销旺季”，关键在于创新，从产品、促销、渠道和企业内部等方面实施创新战略，进行精耕市场、深度分销、优化渠道、抢占终端。通过促销活动和终端促销不断提升产品的影响力，有效赢取白酒旺季市场的畅销。（孙悟）
|
| 关 键 词： | 白酒 市场研究 赢销 旺季 |
| 文章编号： | 1001-9286(2006)03-0108-03 |
| 收稿时间： | 2005-11-25 |
| 修稿时间： | 2005年11月25 |
Liquor Sale in Busy Season |
| |
| WANG Xin,WANG Huan-ming.Liquor Sale in Busy Season[J].Liquor-making Science & Technology,2006(3):108-110. |
| |
| Authors: | WANG Xin WANG Huan-ming |
| |
| Abstract: | Successful liquor sale in busy season could be achieved by the following approaches: intelligent sales promotion to seize more market share; innovative marketing channels for deep-going distribution; and practice of innovative marketing strategies and internal marketing etc. All the approaches focused on innovation, which meant the innovation in product, promotion, marketing channels, and enterprise etc. to enhance product influence and to realize successful liquor sale in busy season. |
| |
| Keywords: | liquor market research marketing busy season |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
