| 常州市服装设计师品牌的孵化与产品研发 |
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| 引用本文： | 黄永利.常州市服装设计师品牌的孵化与产品研发[J].纺织科技进展,2011(1):77-79. |
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| 作者姓名： | 黄永利 |
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| 作者单位： | 常州纺织服装职业技术学院,服装系,江苏,常州,213164 |
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| 摘 要： | 通过剖析常州市服装行业现状,探讨如何利用现有资源和优势,孵化和建立本地服装设计师原创品牌,并以此为突破点开展具有原创设计能力的产品研发.
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| 关 键 词： | 设计师品牌 品牌孵化 本土品牌 研发流程 |
Changzhou Designer Brand Creation and Products Development |
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| HUANG Yong-li.Changzhou Designer Brand Creation and Products Development[J].Progress in Textile Science & Technology,2011(1):77-79. |
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| Authors: | HUANG Yong-li |
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| Affiliation: | HUANG Yong-li(Changzhou Insitutute of Textile and Garment,Changzhou 213164,China) |
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| Abstract: | It focused on current situation of local garment industry in Changzhou,discussed how to make use of exsiting resources and advantages to breed and create local designer brand,then it took that as a breakthrough point to develop products development with original designed capability. |
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| Keywords: | designer brand brand creation local brand R&D process |
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