旅游目的地吸引力感知的偏好分异研究 |
| |
引用本文: | 郑焱,刘小同,许春晓.旅游目的地吸引力感知的偏好分异研究[J].湖南纺织高等专科学校学报,2012(2):1-5. |
| |
作者姓名: | 郑焱 刘小同 许春晓 |
| |
作者单位: | 湖南师范大学旅游学院,湖南长沙410081 |
| |
摘 要: | 旅游目的地吸引力是旅游者目的地选择的影响因素之一,也是旅游者对目的地感知的重要方面。以现实旅游者为调查对象发放问卷,运用因子分析、独立样本T检验、交叉分析等统计学方法对回收数据进行分析。研究结果表明,旅游目的地感知吸引力包括旅游食住购娱要素、旅游环境与服务、景观与设施设计三大因子;不同目的地偏好类型对旅游目的地吸引力感知因子的影响效果不同,不同旅游目的地偏好群体之间的目的地吸引力感知存在一定差异。.
|
关 键 词: | 旅游目的地 感知吸引力 目的地偏好 |
Study on the Preference Difference of Perceived Destination Attractiveness |
| |
Authors: | ZHENG Yan LIU Xiao-tong XU Chun-xiao |
| |
Affiliation: | (Tourism College, Hunan Normal University,Changsha 410081 ,China) |
| |
Abstract: | Destination attractiveness is one of the factors which influence tourist destination choice. It's also an important aspect of tourist perception on destination. By means of empirical research, questionnaires, a- nalysis of factor and Independence-Samples T Test. The collected data were dealt with. The results indicate that perceived destination attractiveness includes such dimensions as tourist fundamental elements like food,accommodation,shopping and entertainment,tourist environment ~- service,landscape & facility de- sign. This study reveals that different destination preferences have different impact on the three factors of perceived destination attractiveness,and there are differences of the perceived destination attractiveness a- mong the tourists with distinct destination preferences. |
| |
Keywords: | tourist destination perceived attractiveness ~ destination preference |
本文献已被 维普 等数据库收录! |
|