Complementing retrofit with engagement: exploring energy consumption with social housing tenants

Councils and social housing organisations are looking to retrofit as a way to make their housing more energy efficient. Previous studies on energy use in social housing have generally focussed on the technological aspects (such as the potential savings possible by retrofitting this class of housing across the UK) or have involved one‐off interventions or measures. During a 2‐year period, we worked with previously homeless people to reduce their energy consumption. The 32 participants lived in small blocks of flats (owned by a social housing organisation) that underwent retrofitting with air source heat pumps. We ran a three‐phase tenant engagement programme to compare a range of approaches aimed at energy reduction. It was found that education, social norms and self‐awareness are all key components when it comes to initiating environmentally responsible behaviours. The three approaches complemented each other, and these ought to be considered alongside technology provision if the aim is to reduce energy consumption. A number of reflections on the implementation of medium‐term tenant engagement programmes are also presented. Copyright © 2016 John Wiley & Sons, Ltd.