精准扶贫视域下重庆荣昌陶的复兴路径

目的探究荣昌陶作为非物质文化遗产,在国家精准扶贫政策DE导向下,如何聚合陶产业的利益相关者,驱动荣昌陶艺术和经济的双重引擎价值功能,实现陶产业的复兴和繁荣。方法通过分析荣昌陶的人文艺术价值,参照国内陶瓷产业发展高地放弃高耗能、高污染的工业路线,借鉴三重螺旋理论基础衍生出的四重螺旋模式,从产学研的角度分析各利益相关者的功能。结论单向度的产业主导及工业陶的定位,为荣昌陶的复兴之路蒙上阴影,行政主导的唯经济论不利于非遗项目的恢复和发展,只有聚焦艺术陶和营造陶文化艺术的生态环境,才有利于荣昌陶的发展。

Revival Path of Chongqing Rongchang Pottery under the Perspective of Precise Poverty Alleviation

It aims to explore the way how Rongchang pottery, as the intangible cultural heritage of "four famous pottery "and" national gift", gathers the stakeholders of the pottery industry under the guidance of the state''s precise poverty alleviation policy, drives the dual engine value function of Rongchang pottery art and economy, and realizes the revival and prosperity of the pottery industry. By analyzing the value of arts and humanities of Rongchang ceramics, referring to the domestic ceramic industry development highland to abandon the high energy consumption and high pollution of the industrial route, with innovation as the starting point, for the traditional ceramic industry upgrading and transformation of energy, learn from the knowledge-based economy innovation triple helix theory derived from the triple helix model, from the dimensions of production, research and analysis of the functions of various stakeholders. The local government''s one-way industry leading and the orientation of industrial ceramics cast a shadow on the road of revival of Rongchang ceramics. The administrative - led economic theory only dries up the river and fishes, which is not conducive to the recovery and development of non-legacy projects. It is necessary to return to focusing on artistic ceramics, creating the ecological environment of ceramic culture and art, coupling production, research and research, and constructing a green economy of sustainable development.