功能性乳品饮料的市场趋势及其机遇

概述了功能性乳品饮料的市场发展趋势，强调了三个主要的趋势：营养健康、感官和便携性。并介绍了几种有市场潜力的酸奶饮料，像瑞士乳杆菌发酵乳、果肉酸奶、蔬菜酸奶、活性乳酸饮料、高纤维酸奶、营养强化型酸奶和益生菌发酵乳等。

Market trends and opportunities for functional dairy beverages

The market trends of functional dairy productions are summarized. The three mainly trends are emphasized： health, pleasure and convenience. Several yoghurt productions, such as Lactobacillus helveticus-fermented milk, fruit yoghurt, vegetable yoghurt, lactic beverage, high fiber yoghurt, fortified yoghurt and probiotic yoghurt are introduced. The opportunities and strategies in dairy industry according to consumers＇ needs and demands are discussed.