| 浅谈制造业规模化定制要点及解决难题的方案 |
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| 引用本文： | 龚轶,李衢.浅谈制造业规模化定制要点及解决难题的方案[J].江汉石油职工大学学报,2007,20(5):64-65,80. |
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| 作者姓名： | 龚轶 李衢 |
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| 作者单位： | 1. 江汉油田石油天然气销售公司,湖北,潜江,433124
2. 南京航空航天大学,经济与管理学院,南京,210016 |
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| 摘 要： | 技术创新、产品特色、市场占比、利润率、资本运作、竞争优势……这些是所有企业家都关心的话题,但是,关于制造企业管理模式转变的话题,尤其值得探讨,这就是"规模化定制(Mass Customization,MC)"。
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| 关 键 词： | 制造业 规模化定制 客户需求 生产成本 |
| 文章编号： | 1009-301X（2007）05-0064-02 |
| 修稿时间： | 2007-05-28 |
Key Points of Scale Customization in Manufacturing Industry and Solutions to Difficult Problems |
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| GONG Yi,LI Qu.Key Points of Scale Customization in Manufacturing Industry and Solutions to Difficult Problems[J].Journal of Jianghan Petroleum University of Staff and Workers,2007,20(5):64-65,80. |
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| Authors: | GONG Yi LI Qu |
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| Affiliation: | 1. Petroleum and Gas Sale Company of Jianghan Oilfield, Qianjiang Hubei 433124, China; 2. Economy and Management Institute of Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China |
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| Abstract: | All the entrepreneurs are concerned about such problems as technological innovation,product characteristics,ratio of occupying the market,profit margin,capital operation and competitive advantage.But mass customization(MC) on management pattern of manufacturing enterprises is especially worth discussing. |
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| Keywords: | Manufacturing Industry Scale Customization Customers' Demands Production Cost |
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