| 基于蚁群算法的产品销售渠道优选策略 |
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| 引用本文： | 王越超,李毅.基于蚁群算法的产品销售渠道优选策略[J].武汉理工大学学报(信息与管理工程版),2011,33(6):1011-1014. |
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| 作者姓名： | 王越超 李毅 |
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| 作者单位： | 1. 广东工业大学自动化学院,广东广州510006;广州城市职业学院信息系,广东广州510405
2. 浙江万里学院计算中心,浙江宁波,315101 |
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| 基金项目： | 广州市教育局教育科研基金资助项目 |
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| 摘 要： | 鉴于蚁群算法具有较强的发现优选解的能力,将其用于产品销售渠道的优选问题中。当企业收集到某种新产品在可能销售地点的销售收益时,可以利用蚁群算法,求得在已知产品销售渠道和销售支出费用上限的约束条件下的最大销售收益。提出了基于蚁群算法的问题流程图,以实例分析证明了蚁群算法在产品销售渠道优选问题上,具有一定的有效性和较快的收敛速度。
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| 关 键 词： | 蚁群算法 销售渠道 销售收益 |
Optimum Selection Strategy on Selling Channels Based on Ant Colony Algorithm |
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| WANG Yuechao,LI Yi.Optimum Selection Strategy on Selling Channels Based on Ant Colony Algorithm[J].Journal of Wuhan University of Technology(Information & Management Engineering),2011,33(6):1011-1014. |
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| Authors: | WANG Yuechao LI Yi |
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| Affiliation: | WANG Yuechao,LI Yi Doctorial Candidate,School of Automation,Guangdong Polytechnic University,Guangzhou 510006,China. |
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| Abstract: | Ant colony algorithm has strong ability to find optimal solutions,it can be used for optimization selection of product distribution channels problem.When the information of potential profits which a new product will make in certain selling locations is gathered,ant colony algorithm can be used to obtain the highest sales revenue,if the sales channels and marketing expenses cap are known.The flow chart based on ant colony algorithm was presented.And finally it was proved by case analysis that,ant colony opti... |
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| Keywords: | ant colony algorithm selling channels sales profits |
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