后疫情时代,传统电力设计企业切入“新基建”市场探究

后疫情时代,“新基建”成为传统电力设计企业市场开拓的重要方向,如何挑选细分业务方向及采取何种切入路径是一项值得深入研究的课题。以与新基建相关的综合能源、基础设施、水环境领域各细分业务为例,结合企业实际采用经验分析法制定市场目标份额、评估各项业务切入综合难度,通过散点分析图进行综合分析,得出主攻、战略、探索业务方向及切入顺序。同时,针对上述市场方向开发过程中传统电力设计企业面临的挑战制定了相应的对策,为传统电力设计企业切入“新基建”市场提供有效借鉴。

Research on Traditional Electric Power Design Enterprises Entering New Infrastructure Market in Post-epidemic Era

In the era of"post epidemic",the new infrastructure has become an important direction for the market development of traditional electric power design enterprises.How to choose the direction of subdivision and take the cut in path is worthy of further study.In this paper,the new infrastructure related to the comprehensive energy,infrastructure,water environment business segments as an example,combined with the actual situation of enterprises,using empirical analysis method to develop market target share,evaluate the comprehensive difficulty of business entry,through the comprehensive analysis of scatter analysis chart,get the main attack,strategy,explore business direction and entry order.At the same time,in view of the challenges faced by the traditional power design enterprises in the development of the above market direction,corresponding countermeasures are formulated to provide effective reference for the traditional power design enterprises to cut into the new infrastructure market.