A strategy for integrating product conceptualization and bid preparation

Collaboration with other members of the supply chain is one means by which small and medium sized enterprises (SMEs) can compete in today’s global business environment. Thus, early stages of the new product development process involve both technical activities, e.g., product platform definition, and commercial activities, e.g., bidding for contracts. This paper introduces an integrated collaborative bidding and design system (CBDS) to help SMEs coordinate the two aspects. General sorting was employed for initial requirements acquisition and platform definition; while a self-organizing map (SOM) neural network was combined with a concurrent cost-schedule estimation strategy for refinement of design options and bid evaluation/preparation. A case study on cellular phone design was then applied for illustrating the proposed prototype system.