| 第三方物流CRM系统结构及管理策略 |
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| 引用本文： | 王明荣,李卉妍,王树恩.第三方物流CRM系统结构及管理策略[J].工业工程,2009,12(6):43-46. |
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| 作者姓名： | 王明荣 李卉妍 王树恩 |
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| 作者单位： | 1. 天津大学,管理学院,天津,300072
2. 天津大学,管理学院,天津,300072;沈阳工业大学,管理学院,辽宁,沈阳,110178 |
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| 基金项目： | 国家软科学研究计划项目 |
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| 摘 要： | 为进一步提高第三方物流的水平与效能,分析了第三方物流的深层含义、基本特征以及加强客户关系管理的意义;系统地分析了第三方物流CRM系统的结构;具体论述了第三方物流企业CRM系统实施的管理策略.
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| 关 键 词： | 第三方物流 客户关系管理 CRM系统结构 |
On Customer Relationship Management System and its Implementation Strategies in Third Party Logistics Company |
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| Wang Ming-rong,Li Hui-yan,Wang Shu-en.On Customer Relationship Management System and its Implementation Strategies in Third Party Logistics Company[J].Industrial Engineering Journal,2009,12(6):43-46. |
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| Authors: | Wang Ming-rong Li Hui-yan Wang Shu-en |
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| Affiliation: | Wang Ming-rong1,Li Hui-yan1,2,Wang Shu-en1 (1.School of Management,Tianjin University,Tianjin 300072,China,2.School of Management,Shenyang University of Technology,Shenyang 110178,China) |
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| Abstract: | In order to improve the service level and effectiveness of third-party logistics,characteristics and significance of customer relationship management(CRM) to a third-party logistics company are analyzed.Then,an architecture for a CRM system in a third-party logistics company is proposed.Based on this architecture,strategies for the implementation of a CRM system in a third-party logistics company are discussed. |
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| Keywords: | third-party logistics customer relationship management CRM system architecture |
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