手机产品的差异性对手机在线阅读行为的影响

本文研究的是手机产品的差异性对手机在线阅读行为的影响.通过分析用户的手机在线阅读行为,从“手机观感”,“手机性能”,“网络情况”三大基本影响因素进行探讨分析,通过相关理论研究以及问卷调查的方式得出手机性能、显示舒适度对手机在线阅读行为的影响最大,以及阅读平台的性能、版面设计、附加功能丰富度对其关系都具有一定的调节作用,且调节作用的大小不一.

The differences of mobile phone products for mobile reading online behavior

This paper studies the influence of different mobile phone product on mobile phone online reading behavior. By analyzing the act of user＇ s mobile phone reading online, this paper studies from the ＂mobile phone＂ perception ＂, mobile phone pe~rmance＂ , ＂network＂ three basic influence factors. Through the related theory study and the way of questionnaire to make out the mobile phone display perfomlance. It shows that the comfort mostly affects mobile reading online. And reading performance, layout design, additional functional richness platform has a moderating effect on the relationship, and the regulating effect is different.