| 基于决策树的数据挖掘在电信CRM中应用研究 |
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| 引用本文： | 张伟阳,刘明举.基于决策树的数据挖掘在电信CRM中应用研究[J].信息技术,2005,29(11):84-85,89. |
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| 作者姓名： | 张伟阳 刘明举 |
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| 作者单位： | 黑龙江旅游职业技术学院,哈尔滨,150086 |
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| 摘 要： | 针对电信CRM中“数据丰富但知识贫乏”现象，提出数据挖掘技术，利用SUQ决策树构造算法建立一棵决策树模型，在CRM中根据客户的年龄、所属城市和性别对客户分类，预测客户类型，防止用户流失，争取新用户具有重要意义。
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| 关 键 词： | 数据挖掘 决策树 电信CRM |
| 文章编号： | 1009-2552（2005）11-0084-02 |
| 收稿时间： | 2005-04-11 |
| 修稿时间： | 2005-04-11 |
Research on the application of data mining in telecommunication CRM based on decision tree |
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| ZHANG Wei-yang,LIU Ming-ju.Research on the application of data mining in telecommunication CRM based on decision tree[J].Information Technology,2005,29(11):84-85,89. |
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| Authors: | ZHANG Wei-yang LIU Ming-ju |
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| Affiliation: | Heilongjiang Vocational and Technical College of Tourism, Harbin 150086, China |
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| Abstract: | This paper aims at the "data plentifulness but knowledges are needy" phenomenoninside the telecommunication CRM,puts forward the data mining technique,makes use of the SLIQ decision tree construction algorithm to establish a decision tree model,classifies the customers according to the ages,citiesbelonged to and sexes in CRM,predicts customer's type,prevents customers from running off,has the important meaning to fighting for the new customers. |
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| Keywords: | data mining decision tree telecommunication CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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